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Anti-aging

1129 products

L´Oréal Age Specialist 70+ Nourishing Day Cream - Vyživující krém proti vráskám 50ml L´Oréal Paris L´Oréal Age Specialist 70+ Nourishing Day Cream - Vyživující krém proti vráskám 50ml In stock Price — for partners → L´Oréal Age Specialist 70+ Nourishing Anti-Wrinke Night Cream - Noční krém proti vráskám 50ml L´Oréal Paris L´Oréal Age Specialist 70+ Nourishing Anti-Wrinke Night Cream - Noční krém proti vráskám 50ml In stock Price — for partners → L´Oréal Age Specialist 50+ Anti-Wrinkle Lifting Day Cream SPF20 - Protivráskový krém pro zralou pleť 50ml L´Oréal Paris L´Oréal Age Specialist 50+ Anti-Wrinkle Lifting Day Cream SPF20 - Protivráskový krém pro zralou pleť 50ml In stock Price — for partners → La Prairie La Prairie Skin Caviar Conceal Spf15almo In stock Price — for partners → Lancome Rénergie H.P.N. 300 - Peptide Cream High-Performance Anti-Aging Cream 75ml Lancome Lancome Rénergie H.P.N. 300 - Peptide Cream High-Performance Anti-Aging Cream 75ml In stock Price — for partners → Stendhal Recette Merveilleuse Soin Nuit Ovale Lift 50ml STENDHAL Stendhal Recette Merveilleuse Soin Nuit Ovale Lift 50ml In stock Price — for partners → Herb Pharma Botuceutical Platinum - biotechnology serum for deep wrinkles 4.5 ml Herb Pharma Herb Pharma Botuceutical Platinum - biotechnology serum for deep wrinkles 4.5 ml In stock Price — for partners → Skin Generics Skin Generics Id Skin Identity Botulinum Peptide Crema Reafirmante Baby Btx 50ml In stock Price — for partners → Dr. Jart+ Prejuvenation™ Firming Bakuchiol Cream - first signs of ageing 50ml Dr. Jart+ Dr. Jart+ Prejuvenation™ Firming Bakuchiol Cream - first signs of ageing 50ml In stock Price — for partners → Haruharu Wonder Centella Phyto & 5 Peptide - náhradní náplň Concentrate Cream Refill - Pleťový krém proti stárnutí pleti 30ml Haruharu Wonder Haruharu Wonder Centella Phyto & 5 Peptide - náhradní náplň Concentrate Cream Refill - Pleťový krém proti stárnutí pleti 30ml In stock Price — for partners → L´Oréal Anti-aging Creamy-Serum - Omlazující krémové sérum 50ml L´Oréal Paris L´Oréal Anti-aging Creamy-Serum - Omlazující krémové sérum 50ml In stock Price — for partners → Dior Capture Totale Retishot Retinol Night Concentrate 20ml Christian Dior Dior Capture Totale Retishot Retinol Night Concentrate 20ml In stock Price — for partners → Estee Lauder Revitalizing Supreme+ Night Power Bounce Creme 30ml Estee Lauder Estee Lauder Revitalizing Supreme+ Night Power Bounce Creme 30ml In stock Price — for partners → BANOBAGI PDRN Anti-Aging Cream - Anti-aging face cream 50ml BANOBAGI BANOBAGI PDRN Anti-Aging Cream - Anti-aging face cream 50ml In stock Price — for partners → Nivea Day Care Anti-Wrinkle Cream 55+ 50ml Nivea Nivea Day Care Anti-Wrinkle Cream 55+ 50ml In stock Price — for partners → Diadermine Anti-Wrinkle Double Action Day Cream 50ml Diadermine Diadermine Anti-Wrinkle Double Action Day Cream 50ml In stock Price — for partners → Alcina Myrrhe (Facial Cream Myrrh) regenerative anti-wrinkle cream 50ml Alcina Alcina Myrrhe (Facial Cream Myrrh) regenerative anti-wrinkle cream 50ml In stock Price — for partners → L´Oréal Age Specialist 50+ Firming Day Cream - Liftingový zpevňující krém pro zralou pleť 50ml L´Oréal Paris L´Oréal Age Specialist 50+ Firming Day Cream - Liftingový zpevňující krém pro zralou pleť 50ml In stock Price — for partners → Stendhal Pur Luxe Total Anti Aging Care Light Texture 50ml STENDHAL Stendhal Pur Luxe Total Anti Aging Care Light Texture 50ml In stock Price — for partners → Stendhal Pur Luxe Total Anti Aging Care 50ml STENDHAL Stendhal Pur Luxe Total Anti Aging Care 50ml In stock Price — for partners → Stendhal Pur Luxe Night Balm 50ml STENDHAL Stendhal Pur Luxe Night Balm 50ml In stock Price — for partners → Martiderm Platinum Night Renew 10x2ml Ampoules Martiderm Martiderm Platinum Night Renew 10x2ml Ampoules In stock Price — for partners → Sensilis Supreme Renewal Detox Night Cream 50ml Sensilis Sensilis Supreme Renewal Detox Night Cream 50ml In stock Price — for partners → JEANNE PIAUBERT Jeanne Piaubert Suprem'advance Premium Complete Anti-Ageing Night Balm 50ml In stock Price — for partners →

The anti-aging category brings together facial skincare products aimed at addressing wrinkles, loss of elasticity and reduced skin tone across different age groups. The assortment spans pharmacy dermocosmetics, mass-market brands and premium-segment cosmetics, making it a foundational category for drugstores, pharmacies and specialised perfumery retailers alike. The broad brand mix allows a shelf to be built for practically any budget and age segment.

Product groups and use cases

The core of the range consists of day and night creams, which differ in texture and active ingredient concentration — day formulas typically include UV protection, while night creams focus on regeneration and stronger anti-wrinkle action. Serums and concentrates complement the base cream, delivering a higher dose of active ingredients for a specific need such as hydration, firmness or pigmentation reduction. Face masks and intensive treatment courses are used periodically as an additional step, and many brands offer lines adapted to age — from early prevention at 25-30 to dedicated care for mature skin after 50. This age-based segmentation is an important reference point when planning shelf layout.

Brands: mass market, dermocosmetics and premium

Three clear segments run through the category. The mass-market tier is represented by Ziaja, Nivea and L´Oréal Paris, along with budget brands Astrid and Dermacol — these drive high turnover and form the base assortment of any retail point. The dermocosmetics segment consists of Vichy and Eucerin, pharmacy brands positioned around dermatologist recommendation and a science-based approach, making them especially relevant for pharmacies and health stores. The premium and luxury segment includes Shiseido, Clarins, Estée Lauder and Payot — internationally recognised names with strong brand equity, where Shiseido and Estée Lauder sit in a distinctly luxury price bracket, while Payot is traditionally associated with professional, spa-derived care. Nuxe occupies a middle ground, emphasising naturally derived ingredients between pharmacy and premium cosmetics.

Building assortment for wholesale buyers

When buying wholesale, it helps to structure the range along three principles: price segment, age group and the concern being addressed. A balanced shelf combines several mass-market brands (Nivea, Ziaja, L´Oréal Paris) with dermocosmetics listings (Vichy, Eucerin) that attract buyers seeking a science-backed solution, plus select premium listings (Clarins, Shiseido) that lift the average basket value. It is worth spreading products across age groups — from early prevention to intensive care for mature skin — to serve a wider range of customers within a single category. Pairing day and night creams with matching face and eye-area lines from the same brand increases the chance of an additional sale to the same customer.

B2B terms

This category is available on the myfusion.eu wholesale platform with a warehouse based in the European Union, ensuring fast delivery across the Baltics and the rest of Europe. The assortment suits both classic wholesale purchasing with stock delivered to your own warehouse and dropshipping without upfront inventory investment. Prices and current availability become visible after registering on the platform — a mandatory step for all B2B partners looking to buy wholesale in this and other cosmetics categories.

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