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Eye care

1186 products

ALCINA Eye Balm Eye Gel 15 ml Alcina ALCINA Eye Balm Eye Gel 15 ml In stock Price — for partners → ENOUGH Collagen 3X Moisture Eye Cream (Roll-on Type) ENOUGH ENOUGH Collagen 3X Moisture Eye Cream (Roll-on Type) In stock Price — for partners → VT COSMETICS Cica Collagen Eyecream 15 ml VT Cosmetics VT COSMETICS Cica Collagen Eyecream 15 ml In stock Price — for partners → Kiehls Super Multi-Corrective Eye Zone Treatment 28ml Kiehls Kiehls Super Multi-Corrective Eye Zone Treatment 28ml In stock Price — for partners → ENOUGH W Collagen Whitening Premium Eye Cream, 30 ml ENOUGH ENOUGH W Collagen Whitening Premium Eye Cream, 30 ml In stock Price — for partners → Caudalie Resveratrol Lift Firming Eye Gel Cream 15ml Caudalie Caudalie Resveratrol Lift Firming Eye Gel Cream 15ml In stock Price — for partners → Abib PDRN Retinal Eye Patch - Polštářky pod oči ( 60 ks ) Abib Abib PDRN Retinal Eye Patch - Polštářky pod oči ( 60 ks ) In stock Price — for partners → SkinCeuticals Eye Balm - Balzám na oči 14.0g Skinceuticals SkinCeuticals Eye Balm - Balzám na oči 14.0g In stock Price — for partners → Estée Lauder Advanced Night Repair Eye Concentrate Eye Cream 15 ml Estee Lauder Estée Lauder Advanced Night Repair Eye Concentrate Eye Cream 15 ml In stock Price — for partners → RoC RoC Multi Correxion Even Tone + Lift Eye Cream Eye Cream 15 ml In stock Price — for partners → MEDI-PEEL Peptide 9 Volume Lif Tox Eye Cream 20 ml Medi-Peel MEDI-PEEL Peptide 9 Volume Lif Tox Eye Cream 20 ml In stock Price — for partners → MEDI-PEEL Hyaluronic Cica Peptide 9 Ampoule Eye Patch 60 pcs Medi-Peel MEDI-PEEL Hyaluronic Cica Peptide 9 Ampoule Eye Patch 60 pcs In stock Price — for partners → Set Duo, Lancome, Genifique, Anti-Dark Circles, Day & Night, Eye Cream, 2 pcs, 20 ml Lancome Set Duo, Lancome, Genifique, Anti-Dark Circles, Day & Night, Eye Cream, 2 pcs, 20 ml In stock Price — for partners → VT COSMETICS Reedle Shot Lifting Eye Cream with massager, 15... VT Cosmetics VT COSMETICS Reedle Shot Lifting Eye Cream with massager, 15... In stock Price — for partners → CENTELLIAN24 360º Shot PDRN Glowing Eye Patch, 36.6 g* 6 pai... Centellian24 CENTELLIAN24 360º Shot PDRN Glowing Eye Patch, 36.6 g* 6 pai... In stock Price — for partners → Endocare Radiance Eye Contour Anti Dark Circles 15ml ENDOCARE Endocare Radiance Eye Contour Anti Dark Circles 15ml In stock Price — for partners → Endocare Tensage Radiance Eye Contour 15ml ENDOCARE Endocare Tensage Radiance Eye Contour 15ml In stock Price — for partners → Nuxe, Super Serum [10], Eye Serum, 15 ml *Tester Nuxe Nuxe, Super Serum [10], Eye Serum, 15 ml *Tester In stock Price — for partners → Dermalogica Dermalogica, Phyto Nature Oxigen, Lifting, Eye Cream, 3 ml *Sample In stock Price — for partners → Mary&May Glutathione Eye Cream Special Set, 30 g + 12 g x 2 Mary&May Mary&May Glutathione Eye Cream Special Set, 30 g + 12 g x 2 In stock Price — for partners → Mary&May Tranexamic Acid + Glutathione Eye Cream, 30 g Mary&May Mary&May Tranexamic Acid + Glutathione Eye Cream, 30 g In stock Price — for partners → Dermacol Nanoderm Eye-Patches ( 1 pár ) - Nanovlákenná omlazující maska pod oči Dermacol Dermacol Nanoderm Eye-Patches ( 1 pár ) - Nanovlákenná omlazující maska pod oči In stock Price — for partners → Payot, Supreme Jeunesse, Illuminating, Eye Cream, 15 ml *Tester Payot Payot, Supreme Jeunesse, Illuminating, Eye Cream, 15 ml *Tester In stock Price — for partners → Clarins Clr Doble Serum Ojos 20ml New26 Clarins Clarins Clr Doble Serum Ojos 20ml New26 In stock Price — for partners →

The eye care category brings together skincare products for the most delicate area of the face — the eyelids, under-eye zone and the skin around the lash line, where signs of fatigue, puffiness and fine lines appear first. The assortment spans both mass-market drugstore brands and premium labels, making it relevant for pharmacies, drugstores, perfumery chains and beauty salons that serve customers across different price segments.

Product formats

Eye creams form the core of the assortment as the everyday base product, hydrating the skin and supporting long-term prevention of fine lines with regular use. Serums and concentrates deliver a higher dose of active ingredients and are typically positioned as a booster added to a cream in a morning or evening routine. A separate group covers fast-action formats — roll-on gels, under-eye patches and masks — aimed at quickly reducing puffiness or refreshing tired eyes. These formats are often bought on impulse near the checkout or included in gift sets, giving retailers an extra sales channel alongside the core routine products.

Brands: mass market and premium

Two clear pricing tiers run through the category. The accessible segment is represented by Ziaja, a Polish brand with a broad range and high turnover, and L´Oréal Paris, a widely recognised name with strong mass-market presence. Nuxe sits between drugstore and premium positioning, built around naturally derived ingredients. Biovene operates as a multi-brand online distributor with a wide selection across price points, useful for flexibly filling gaps on the shelf. The premium and luxury tier includes Clarins, La Prairie, Estée Lauder, Clinique, Juvena, Shiseido, Collistar and Payot — internationally established names whose products are frequently positioned as prestige purchases or gifts. La Prairie and Estée Lauder sit at the top of the price range with distinctly luxury packaging, while Clinique and Payot are traditionally associated with dermatologically tested or professional, spa-derived formulas.

Building assortment for wholesale buyers

When buying wholesale, it helps to structure the shelf along three axes: price segment, product format and the concern being addressed. A balanced range combines several mass-market brands (Ziaja, L´Oréal Paris) with select premium listings (Clarins, Shiseido) that lift the average basket value and attract prestige-driven shoppers. On the format side, keep classic creams in steady rotation for everyday demand and add patches or roll-on gels ahead of seasonal peaks, such as before holidays or in summer when interest in de-puffing products rises. It is also worth noting that a large share of buyers are searching for a solution to a specific concern — dark circles, puffiness or early fine lines — so highlighting this clearly in product listings supports conversion on the shelf.

B2B terms

This category is available on the myfusion.eu wholesale platform with a warehouse based in the European Union, ensuring fast delivery across the Baltics and the rest of Europe. The assortment suits both classic wholesale purchasing with stock delivered to your own warehouse and dropshipping without upfront inventory investment. Prices and current availability become visible after registering on the platform — a mandatory step for all B2B partners looking to buy wholesale in this and other cosmetics categories.

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