Brow makeup

984 products

Benefit Cosmetics Mini Precisely, My Brow Pencil Waterproof Eyebrow Definer Shade 5 0.001 / 0.04g Benefit Benefit Cosmetics Mini Precisely, My Brow Pencil Waterproof Eyebrow Definer Shade 5 0.001 / 0.04g Out of stock Price — for partners → Benefit Cosmetics Mini Precisely, My Brow Pencil Waterproof Eyebrow Definer Shade 3 0.001 / 0.04 Benefit Benefit Cosmetics Mini Precisely, My Brow Pencil Waterproof Eyebrow Definer Shade 3 0.001 / 0.04 Out of stock Price — for partners → Benefit Precisely My Brow Pencil 04 Medium 1 Pcs Benefit Benefit Precisely My Brow Pencil 04 Medium 1 Pcs Out of stock Price — for partners → Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer Shade 2.75 0.002 / 0.08g Benefit Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer Shade 2.75 0.002 / 0.08g Out of stock Price — for partners → Benefit Precisely My Brow Pencil 02 Light 1 Pcs Benefit Benefit Precisely My Brow Pencil 02 Light 1 Pcs Out of stock Price — for partners → Benefit Precisely My Brow Pencil 03 Medium Duo Set 2 Pcs Benefit Benefit Precisely My Brow Pencil 03 Medium Duo Set 2 Pcs Out of stock Price — for partners → Benefit Powmade Full Pigment Eyebrow Pomade 5g (Various Shades) - 2 Warm Golden Blonde Benefit Benefit Powmade Full Pigment Eyebrow Pomade 5g (Various Shades) - 2 Warm Golden Blonde Out of stock Price — for partners → Benefit Powmade Full Pigment Eyebrow Pomade 5g (Various Shades) - 5 Warm Black-Brown Benefit Benefit Powmade Full Pigment Eyebrow Pomade 5g (Various Shades) - 5 Warm Black-Brown Out of stock Price — for partners → Benefit Powmade Brow Pomade 3 Medium Brown 5 G Benefit Benefit Powmade Brow Pomade 3 Medium Brown 5 G Out of stock Price — for partners → Benefit Cosmetics Mighty Fine Waterproof Brow Pen 3.5 0.01 Fl. Oz. / 0.5 ML Benefit Benefit Cosmetics Mighty Fine Waterproof Brow Pen 3.5 0.01 Fl. Oz. / 0.5 ML Out of stock Price — for partners → Benefit Cosmetics Mighty Fine Waterproof Brow Pen 3 0.01 Fl. Oz. / 0.5 ML Benefit Benefit Cosmetics Mighty Fine Waterproof Brow Pen 3 0.01 Fl. Oz. / 0.5 ML Out of stock Price — for partners → Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil Grey 0.01 / 0.34g Benefit Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil Grey 0.01 / 0.34g Out of stock Price — for partners → Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil 2.75 0.01 / 0.34g Benefit Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil 2.75 0.01 / 0.34g Out of stock Price — for partners → Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil 6 0.01 Oz/ 0.34 G Benefit Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil 6 0.01 Oz/ 0.34 G Out of stock Price — for partners → Benefit Goof Proof Brow Pencil 03 Medium 0,34 G Benefit Benefit Goof Proof Brow Pencil 03 Medium 0,34 G Out of stock Price — for partners → Benefit Goof Proof Brow Pencil 04 Medium 0,34 G Benefit Benefit Goof Proof Brow Pencil 04 Medium 0,34 G Out of stock Price — for partners → Benefit Goof Proof Brow Pencil 05 Deep 0,34 G Benefit Benefit Goof Proof Brow Pencil 05 Deep 0,34 G Out of stock Price — for partners → Benefit Cosmetics Goof Proof Waterproof Brow-Filling Powder Shade 6 0.06 Oz / 1.9 G Benefit Benefit Cosmetics Goof Proof Waterproof Brow-Filling Powder Shade 6 0.06 Oz / 1.9 G Out of stock Price — for partners → Benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades) - 3 Warm Light Brown Benefit Benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades) - 3 Warm Light Brown Out of stock Price — for partners → Benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades) - 4 Warm Deep Brown Benefit Benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades) - 4 Warm Deep Brown Out of stock Price — for partners → Benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades) - 2 Warm Golden Blonde Benefit Benefit Gimme Brow+ Volumising Fiber Eyebrow Pencil Mini (Various Shades) - 2 Warm Golden Blonde Out of stock Price — for partners → Benefit Cosmetics Gimme Brow+ Volumizing Fiber Eyebrow Pencil 3 0.042 Oz. / 1.19 G Benefit Benefit Cosmetics Gimme Brow+ Volumizing Fiber Eyebrow Pencil 3 0.042 Oz. / 1.19 G Out of stock Price — for partners → Benefit Cosmetics Gimme Brow+ Volumizing Fiber Eyebrow Pencil 4 0.042 Oz. / 1.19 G Benefit Benefit Cosmetics Gimme Brow+ Volumizing Fiber Eyebrow Pencil 4 0.042 Oz. / 1.19 G Out of stock Price — for partners → Benefit Cosmetics Gimme Brow+ Volumizing Fiber Eyebrow Pencil 4.5 0.042 Oz. / 1.19 G Benefit Benefit Cosmetics Gimme Brow+ Volumizing Fiber Eyebrow Pencil 4.5 0.042 Oz. / 1.19 G Out of stock Price — for partners →

The brow makeup category brings together products for shaping, coloring and adding definition to eyebrows — from everyday pencils to professional tinting systems used in salons. The range suits both cosmetics retailers and drugstores serving everyday consumers, and beauty salons or technicians who need concentrated professional solutions. The category holds 954 products from multiple brands, spanning budget drugstore lines to specialised brow-care brands, allowing retailers of any format to build a broad offering.

Product segments

Brow makeup splits into several functional segments that together form a complete line from daily use to salon procedures.

  • Pencils with a slanted or fine tip for precise contour drawing and hair-stroke imitation
  • Brow gels and clear or tinted mascara-type products for fixing and shaping hairs
  • Powders and multi-shade palettes that allow blending a custom tone
  • Cream pomades for intense, long-lasting colour and a fuller, denser look
  • Professional tinting and dyeing systems used in salon treatments
  • Brow serums and care products that complement the decorative segment

Brand overview

The assortment clearly splits into two price and positioning tiers. The mass-market layer is built on well-known drugstore names — Maybelline, Max Factor, Gosh — alongside trend-driven Nyx, Makeup Revolution, Catrice and ESSENCE COSMETICS, which offer wide shade ranges at accessible price points and are popular with younger shoppers. Dermacol represents the Central European mass segment, with a strong heritage in corrective cosmetics as well. In the premium tier, Benefit stands out with the highest product count in the category (74), best known for iconic brow-specific products and a higher price-to-value positioning. Artdeco delivers professional-grade quality aimed at makeup artists and salons. RefectoCil and Nanobrow are specialised brow-and-lash brands: RefectoCil is the recognised professional tinting standard across the salon industry, while Nanobrow combines tinting and care solutions with a dedicated brow focus.

Building an assortment as a B2B buyer

A base stock should rely on the wide shade ranges of mass-market brands — pencils, gels and powders from Maybelline, Nyx, Catrice or ESSENCE drive high turnover and cover the bulk of everyday demand. It is worth adding premium positions from Benefit and Artdeco as higher-margin items for impulse purchases or customers with higher expectations around formula and packaging. Serving salon and professional clients requires a separate range: RefectoCil and Nanobrow tinting systems are typically purchased in larger volumes and on a different supply rhythm than retail-shelf goods, so they are best managed as a distinct professional line. A balanced catalogue combines mass-market staples with a premium add-on and a dedicated B2B segment for salons.

Terms of cooperation

Brow makeup products on myfusion.eu are available wholesale to both retail chains and dropshipping partners, with no need to maintain a warehouse of their own. Stock is held in an EU warehouse, enabling delivery to Latvia, Lithuania, Estonia and the rest of Europe. Specific wholesale prices become visible after registering on the platform, which is designed for legal entities and professional resellers.