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Lip makeup

7610 products

Rom&nd, Zero Matte, Cream Lipstick, 21, Smoked Beige, 3 g Rom&nd Rom&nd, Zero Matte, Cream Lipstick, 21, Smoked Beige, 3 g In stock Price — for partners → Rom&nd, Zero Velvet Tint, Liquid Lipstick, 02, Joyful, 5.5 g Rom&nd Rom&nd, Zero Velvet Tint, Liquid Lipstick, 02, Joyful, 5.5 g In stock Price — for partners → Rom&nd, Blur Fudge Tint, Liquid Lipstick, 05, Bibi Candy, 5.5 g Rom&nd Rom&nd, Blur Fudge Tint, Liquid Lipstick, 05, Bibi Candy, 5.5 g In stock Price — for partners → Rom&nd, Blur Fudge Tint, Liquid Lipstick, 07, Cool Rose Up, 5.5 g Rom&nd Rom&nd, Blur Fudge Tint, Liquid Lipstick, 07, Cool Rose Up, 5.5 g In stock Price — for partners → Rom&nd, Dewyful Water Tint, Liquid Lipstick, 07, Cherry Way, 32 ml Rom&nd Rom&nd, Dewyful Water Tint, Liquid Lipstick, 07, Cherry Way, 32 ml In stock Price — for partners → Rom&nd, Zero Velvet Tint, Liquid Lipstick, Liquid Lipstick, 23, Vintage Taupe, 5.5 g Rom&nd Rom&nd, Zero Velvet Tint, Liquid Lipstick, Liquid Lipstick, 23, Vintage Taupe, 5.5 g In stock Price — for partners → Dior Addict Shine Lipstick 652 Rose Dior 3,2g DIOR Dior Addict Shine Lipstick 652 Rose Dior 3,2g In stock Price — for partners → Sisley Sisley Phyto-Levres Perfect Lip pencil 12 Carmin 1,2g In stock Price — for partners → Sisley Sisley Phyto-Levres Perfect Lip pencil 11 Beige Rose 1,2g In stock Price — for partners → DIOR CHRISTIAN DIOR ADDICT LISPSTICK 871 In stock Price — for partners → DIOR CHRISTIAN DIOR ADDICT LISPSTICK 428 In stock Price — for partners → DIOR CHRISTIAN DIOR ROUGE DIOR BALM 100 In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Loveshine Candy Glaze Gloss 215 Plum Levitation 3,2g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Loveshine Candy Glaze Gloss 44 Nude Lavalliere 3,2g In stock Price — for partners → Rimmel London Lasting Finish Extreme Matte Lipstick 600 Rimmel London Rimmel London Lasting Finish Extreme Matte Lipstick 600 In stock Price — for partners → DIOR Dior Addict Lip Glow Oil 012 Rosewood 6ml In stock Price — for partners → BOURJOIS Paris Contour Edition Lip Pencil 1,14 g BOURJOIS Paris BOURJOIS Paris Contour Edition Lip Pencil 1,14 g In stock Price — for partners → BOURJOIS Paris Contour Edition Lip Pencil 1,14 g BOURJOIS Paris BOURJOIS Paris Contour Edition Lip Pencil 1,14 g In stock Price — for partners → Clarins Clarins, Joli Rouge, Velvet, Cream Lipstick, 759S, Wood Berry, 3.5 g In stock Price — for partners → Clarins, Joli Rouge Velvet, Natural, Cream, Cream Lipstick, 754V, Deep Red, 3.5 g Clarins Clarins, Joli Rouge Velvet, Natural, Cream, Cream Lipstick, 754V, Deep Red, 3.5 g In stock Price — for partners → Maybelline Color Sensational Shaping Lip Liner 110 Rich Wine Maybelline Maybelline Color Sensational Shaping Lip Liner 110 Rich Wine In stock Price — for partners → Gosh Gosh Lip Stain Tinte De Labios 001-Shocking Pink 3ml In stock Price — for partners → Fenty Beauty Gloss Bomb Universal Lip Luminizer - Lesk na rty 9 ml Fenty Beauty Fenty Beauty Gloss Bomb Universal Lip Luminizer - Lesk na rty 9 ml In stock Price — for partners → Fenty Beauty Gloss Bomb Universal Lip Luminizer - Lesk na rty 9 ml Fenty Beauty Fenty Beauty Gloss Bomb Universal Lip Luminizer - Lesk na rty 9 ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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