Lip makeup

7643 products

Lancome, Juicy Tubes, Shiny, Lip Gloss, 08, Ticked Pink, 15 ml Lancome Lancome, Juicy Tubes, Shiny, Lip Gloss, 08, Ticked Pink, 15 ml In stock Price — for partners → Lancome, Juicy Tubes, Shiny, Lip Gloss, 20, Lavender Latte, 15 ml Lancome Lancome, Juicy Tubes, Shiny, Lip Gloss, 20, Lavender Latte, 15 ml In stock Price — for partners → Lancome, L’Absolu Rouge Intimatte, Cream, Cream Lipstick, 196, Pleasure First, 3.4 g Lancome Lancome, L’Absolu Rouge Intimatte, Cream, Cream Lipstick, 196, Pleasure First, 3.4 g In stock Price — for partners → Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 274, French Tea, 3.4 g Lancome Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 274, French Tea, 3.4 g In stock Price — for partners → Catrice Water Glaze Lip Colour - Barva na rty 4 ml 020 Liquid Crush Catrice Catrice Water Glaze Lip Colour - Barva na rty 4 ml 020 Liquid Crush In stock Price — for partners → Essence 8H Matte Comfort Lip Liner 0,3 g 23 Comfort Zone Essence Essence 8H Matte Comfort Lip Liner 0,3 g 23 Comfort Zone In stock Price — for partners → Essence Hydra Kiss Lip Oil 4 ml 12 Ruby Sparkle Essence Essence Hydra Kiss Lip Oil 4 ml 12 Ruby Sparkle In stock Price — for partners → Wet n Wild Wet N Wild Wnw Lip Color Mega Inky 11620595e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Lip Color Mega Inky 11620594e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Lip Oil Injector 11630606e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Lip Oil Injector 11630602e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Lip Color Mega Inky 11620593e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Lip Oil Injector 11630603e In stock Price — for partners → Oriflame Waunt Blush Worthy - Gelová tyčinka na rty a tváře 5 g Peach Splash Oriflame Oriflame Waunt Blush Worthy - Gelová tyčinka na rty a tváře 5 g Peach Splash In stock Price — for partners → Oriflame Waunt Blush Worthy - Gelová tyčinka na rty a tváře 5 g Fresh Pink Oriflame Oriflame Waunt Blush Worthy - Gelová tyčinka na rty a tváře 5 g Fresh Pink In stock Price — for partners → Oriflame Waunt Blush Worthy - Gelová tyčinka na rty a tváře 5 g Berry Spritz Oriflame Oriflame Waunt Blush Worthy - Gelová tyčinka na rty a tváře 5 g Berry Spritz In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 010 1ml In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 020 1ml In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 030 1ml In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 040 1ml In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 050 1ml In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 060 1ml In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 070 1ml In stock Price — for partners → Catrice Catrice Precision Ink Perfilador De Labios Efecto Tinta 017 1ml In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.