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Lip makeup

7680 products

Sisley Phyto Lip Twist 25 Soft Berry 2,5g Sisley Sisley Phyto Lip Twist 25 Soft Berry 2,5g In stock Price — for partners → Sisley Phyto Lip Twist 3 Peach 2,5g Sisley Sisley Phyto Lip Twist 3 Peach 2,5g In stock Price — for partners → Sisley Phyto Lip Twist 6 Cherry 2,5g Sisley Sisley Phyto Lip Twist 6 Cherry 2,5g In stock Price — for partners → Sisley Phyto - Levres Perfect 10 (Auburn) 1,2g Sisley Sisley Phyto - Levres Perfect 10 (Auburn) 1,2g In stock Price — for partners → Sisley Phyto - Levres Perfect 5 (Burgundy) 1,2g Sisley Sisley Phyto - Levres Perfect 5 (Burgundy) 1,2g In stock Price — for partners → Sisley Phyto Lip Twist 11 Litchi 2,5g Sisley Sisley Phyto Lip Twist 11 Litchi 2,5g In stock Price — for partners → Sisley Phyto Lip Twist 13 Poppy 2,5g Sisley Sisley Phyto Lip Twist 13 Poppy 2,5g In stock Price — for partners → Sisley Phyto Lip Twist 19 Ballet Mat 2,5g Sisley Sisley Phyto Lip Twist 19 Ballet Mat 2,5g In stock Price — for partners → Sisley Phyto Lip Twist 8 Candy 2,5g Sisley Sisley Phyto Lip Twist 8 Candy 2,5g In stock Price — for partners → Mac Lip Pencil Chicory 1,45g MAC Cosmetics Mac Lip Pencil Chicory 1,45g In stock Price — for partners → Essence Jelly POT - Balzám na rty a tváře 4 g 10 Hug Me! Essence Essence Jelly POT - Balzám na rty a tváře 4 g 10 Hug Me! In stock Price — for partners → Essence Jelly POT - Balzám na rty a tváře 4 g 20 Got You! Essence Essence Jelly POT - Balzám na rty a tváře 4 g 20 Got You! In stock Price — for partners → Essence Jelly POT - Balzám na rty a tváře 4 g 30 Bite Me! Essence Essence Jelly POT - Balzám na rty a tváře 4 g 30 Bite Me! In stock Price — for partners → Essence Jelly POT - Balzám na rty a tváře 4 g 40 Warm Touch! Essence Essence Jelly POT - Balzám na rty a tváře 4 g 40 Warm Touch! In stock Price — for partners → Essence Juicy Tint Lip Maker - Fix na rty 3,5 ml 02 Strawberry Essence Essence Juicy Tint Lip Maker - Fix na rty 3,5 ml 02 Strawberry In stock Price — for partners → Essence Juicy Tint Lip Maker - Fix na rty 3,5 ml 06 Blueberry Bite Essence Essence Juicy Tint Lip Maker - Fix na rty 3,5 ml 06 Blueberry Bite In stock Price — for partners → Essence Line n` STAIN! Lip Liner - Pero na rty 1,1 ml 06 Cinna-Mood Essence Essence Line n` STAIN! Lip Liner - Pero na rty 1,1 ml 06 Cinna-Mood In stock Price — for partners → Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 460 Burst Of Joy Lancome Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 460 Burst Of Joy In stock Price — for partners → Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 505 Attrape Coer Lancome Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 505 Attrape Coer In stock Price — for partners → Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 101 Off-Camera Lancome Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 101 Off-Camera In stock Price — for partners → Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 273 French Nude Lancome Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 273 French Nude In stock Price — for partners → Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 440 Got Me Blushing Lancome Lancome L Absolu Rouge Intimatte Lipstick 3,4 g 440 Got Me Blushing In stock Price — for partners → Rare Beauty Positive Light Luminizing Lip Gloss - Lesk na rty 3,3 ml Dazzle RARE BEAUTY Rare Beauty Positive Light Luminizing Lip Gloss - Lesk na rty 3,3 ml Dazzle In stock Price — for partners → Dolce Gabbana Mint Oil Lip Plumper Coffee Dolce & Gabbana Dolce Gabbana Mint Oil Lip Plumper Coffee In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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