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Lip makeup

7650 products

Artdeco Artdeco Couture Barra De Labios Carcasa 2-Iconic 1 U In stock Price — for partners → Rom&nd, Zero Matte, Cream Lipstick, 21, Smoked Beige, 3 g Rom&nd Rom&nd, Zero Matte, Cream Lipstick, 21, Smoked Beige, 3 g In stock Price — for partners → Rom&nd, Zero Velvet Tint, Liquid Lipstick, 02, Joyful, 5.5 g Rom&nd Rom&nd, Zero Velvet Tint, Liquid Lipstick, 02, Joyful, 5.5 g In stock Price — for partners → Rom&nd, Blur Fudge Tint, Liquid Lipstick, 05, Bibi Candy, 5.5 g Rom&nd Rom&nd, Blur Fudge Tint, Liquid Lipstick, 05, Bibi Candy, 5.5 g In stock Price — for partners → Rom&nd, Blur Fudge Tint, Liquid Lipstick, 07, Cool Rose Up, 5.5 g Rom&nd Rom&nd, Blur Fudge Tint, Liquid Lipstick, 07, Cool Rose Up, 5.5 g In stock Price — for partners → Rom&nd, Dewyful Water Tint, Liquid Lipstick, 07, Cherry Way, 32 ml Rom&nd Rom&nd, Dewyful Water Tint, Liquid Lipstick, 07, Cherry Way, 32 ml In stock Price — for partners → Rom&nd, Zero Velvet Tint, Liquid Lipstick, Liquid Lipstick, 23, Vintage Taupe, 5.5 g Rom&nd Rom&nd, Zero Velvet Tint, Liquid Lipstick, Liquid Lipstick, 23, Vintage Taupe, 5.5 g In stock Price — for partners → Maybelline Super Stay Teddy Tint Lipstick 5 ml 115 Coffee Date Maybelline Maybelline Super Stay Teddy Tint Lipstick 5 ml 115 Coffee Date In stock Price — for partners → Pupa Long (Liquid Lip Colour) 2 x 4 ml 009 Sweet Pink Pupa Pupa Long (Liquid Lip Colour) 2 x 4 ml 009 Sweet Pink In stock Price — for partners → NARS Explicit Lipstick 3,8 g 862 Incendiary NARS NARS Explicit Lipstick 3,8 g 862 Incendiary In stock Price — for partners → Givenchy Interdit Intense Silk Lipstick 3,4 g N230 Rose Boisé Givenchy Givenchy Interdit Intense Silk Lipstick 3,4 g N230 Rose Boisé In stock Price — for partners → Artdeco Labial Perfect Color Lipstick Artdeco Artdeco Labial Perfect Color Lipstick In stock Price — for partners → Givenchy Rose Perfecto Shine Serum Lipstick 3,2 g 501 Spicy Brown Givenchy Givenchy Rose Perfecto Shine Serum Lipstick 3,2 g 501 Spicy Brown In stock Price — for partners → Givenchy Rose Perfecto Shine Serum Lipstick 3,2 g 118 Mellow Pink Givenchy Givenchy Rose Perfecto Shine Serum Lipstick 3,2 g 118 Mellow Pink In stock Price — for partners → Dermacol Lip Treat - moisturizing lip gloss 10 ml 16 Raspberry Jam SPF 15 Dermacol Dermacol Lip Treat - moisturizing lip gloss 10 ml 16 Raspberry Jam SPF 15 In stock Price — for partners → Dermacol Lip Treat - moisturizing lip gloss 10 ml 15 Juicy Jelly SPF 15 Dermacol Dermacol Lip Treat - moisturizing lip gloss 10 ml 15 Juicy Jelly SPF 15 In stock Price — for partners → Dermacol Lip Treat - moisturizing lip gloss 10 ml 14 Strawberry Milkshake SPF 15 Dermacol Dermacol Lip Treat - moisturizing lip gloss 10 ml 14 Strawberry Milkshake SPF 15 In stock Price — for partners → Lancome Lip Idole Lip Shaper 1,2 g 55 Mauve On Lancome Lancome Lip Idole Lip Shaper 1,2 g 55 Mauve On In stock Price — for partners → Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 25 Celebrity Artdeco Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 25 Celebrity In stock Price — for partners → Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 20 Boulevard Artdeco Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 20 Boulevard In stock Price — for partners → Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 10 Malibu Kiss Artdeco Artdeco Glossy Lip Chubby - Lesk na rty 1,8 g 10 Malibu Kiss In stock Price — for partners → Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 5 Cosmic Nude Artdeco Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 5 Cosmic Nude In stock Price — for partners → Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 3 Cosmic Rose Artdeco Artdeco Cosmic Kiss Lip Filler - Lesk pro objem rtů 4 ml 3 Cosmic Rose In stock Price — for partners → Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 306 Collistar Collistar Puro Lip Gloss Shine - Lesk na rty 5 ml 306 In stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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