Makeup sets wholesale | B2B

Brand segmentation: prestige, mid-range and mass market

Brands in the category split into three clear price tiers, reflected in the product counts for each.

Clarins (59 products) and Lancome (19 products) — French prestige cosmetics with high brand recognition and added value.

Clinique (27 products) and Benefit (25 products) — international premium brands with a strong position in dermatologically-tested and trend-driven cosmetics.

Collistar (46 products) and Nuxe (18 products) — Italian and French premium/upper-mid brands, often combining skincare and makeup products.

Pupa (52 products) — an Italian mid-range brand with a wide colour palette.

Kylie Cosmetics (29 products) — an influencer-led brand with strong demand among younger buyers.

Makeup Revolution (47 products) and IDC INSTITUTE (26 products) — mass-market brands with low purchase cost and high turnover.

Martinelia (51 products) — specialises in makeup sets for children and teens, with bright packaging design.

Real Techniques (25 products) — brush and tool sets, a popular complement to colour cosmetics.

Set formats in the assortment

The category covers several set formats suited to different retail niches.

Palettes combining eyeshadow, blush and highlighter — the core offer across most brands.

Gift and travel sets — mini formats popular in seasonal sales and the gifting segment.

Children's and teen sets — a segment represented by Martinelia, with safe formulas and bright packaging.

Accessory sets — brushes and applicators from Real Techniques, complementing colour products.

Building an assortment as a B2B buyer

A balanced stock combines all three segments: prestige cosmetics (Clarins, Lancome, Clinique) for perfumeries and premium retail, mass-market brands (Makeup Revolution, IDC INSTITUTE) for high turnover in drugstores, and niche offerings (Martinelia for children, Kylie Cosmetics for younger audiences, Real Techniques for accessories) to differentiate from competitors. Seasonal demand peaks around holidays and gifting periods are a good opportunity to grow the share of gift sets in the assortment.

Terms of cooperation

myfusion.eu works with B2B customers in Latvia, Lithuania, Estonia and across Europe, offering wholesale purchasing and a dropshipping model from a warehouse based in the EU. Delivery covers the Baltics and Europe. Prices in the Makeup sets category and across the full catalogue become visible after registering on the platform.

Makeup sets

Brand segmentation: prestige, mid-range and mass market

Set formats in the assortment

Building an assortment as a B2B buyer

Terms of cooperation

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