Nails (polish & care) wholesale | B2B

Product segments

The range splits into three clear blocks that together cover the full manicure cycle, from nail preparation to the finished look.

Decorative polish — classic nail lacquers across a wide colour palette, plus long-wear and quick-dry formulas from leading brands.

Care and prep products — base and top coats, nail strengtheners, cuticle oils and creams, and treatments for brittle or damaged nails.

Professional tools — nippers, pushers, files and full manicure instrument sets built for salons and independent technicians.

Brand overview

The assortment is led by OPI with 581 listings — a professional lacquer brand that forms the backbone of the category and is well recognised in the salon segment. Alongside it sit other salon and professional-care brands: Essie, Jessica and Swiss care specialist MAVALA, as well as Staleks, a manufacturer of professional manicure instruments covering salons' technical equipment needs.

The second half of the range is made up of mass-market and drugstore brands with broad recognition and stable turnover: Sally Hansen, L´Oréal Paris, Catrice, Maybelline, Rimmel London, Bel London and Kiss My Face. These brands drive high retail rotation and are familiar to a wide consumer base.

Building an assortment as a B2B buyer

When ordering wholesale it pays to combine both segments, since they cover different customer groups and different purchase motivations.

Anchor the range with the OPI and Essie colour lines — recognisable brands that keep repeat buyers coming back.

Add mass-market brands (Sally Hansen, Maybelline, Rimmel London, Catrice) for seasonal collections and fast-moving colour trends.

Include care lines from MAVALA and Jessica to offer a full cycle — not just colour, but nail health.

For salon clients, keep Staleks instruments in stock — a manicure technician cannot operate without them.

B2B terms

All items are available for wholesale purchase, shipped from an EU warehouse to the Baltic states and the rest of Europe. A dropshipping option is also available for online stores that want to operate without holding their own stock. Wholesale prices and the full catalogue become visible after registering on the platform, which ensures correct terms for each B2B partner based on order volume.

Nails (polish & care)

Product segments

Brand overview

Building an assortment as a B2B buyer

B2B terms

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