305 products
Men's sets bring together grooming and fragrance products in gift packaging — from shower gel and shampoo duos to shaving kits and facial skincare collections. The category holds 305 products from more than a dozen brands, giving retailers scope to build a range spanning mass market and premium positioning. The assortment suits gift shops, drugstores, pharmacies and online stores that run seasonal gift promotions and set displays.
The category spans several product segments, letting a buyer build a matrix across different customer budgets.
The assortment core is Baylis & Harding (37 products) — a British gift-set specialist with a wide line and high SKU count that gives real depth to the shelf. It is backed by recognisable mass-market names — Old Spice (21), Nivea (21), Gillette (10) and Dove (7) — with strong brand recognition and steady impulse-buy demand. Accentra (18) and Dermacol (11) offer accessible pricing with solid volume during the gift season. The mid and natural-care segment is covered by Bulldog (9) and Steves No Bull***T (8), British brands with a distinct men's-grooming identity. Proraso (12) is a traditional Italian shaving brand aimed at a niche, enthusiast audience. The premium shelf is held by Clarins (13) and Rituals (8) — higher-priced sets with strong brand equity, well suited to the gift segment where margins run higher.
A profitable sets shelf blends several price tiers at once.
A balanced assortment across several price segments reduces seasonality risk and lets a retailer cover different customer budgets.
Men's sets are available wholesale and via dropshipping, with stock held in an EU warehouse. Delivery covers the Baltic states and the rest of Europe. Wholesale prices and the full brand-by-brand catalogue open up after registering on the platform.