The Unisex perfume category brings together fragrances designed for both women and men, ranging from light colognes to concentrated eau de parfum. With 2646 items, it is one of the largest ranges in the fragrance section on myfusion.eu, suited to perfume retailers, drugstores and online sellers looking to source both established classics and niche brands from a single supplier for dropshipping.
Formats and concentrations
The assortment is built on three classic formats, and their mix shapes both the price segment and repeat-purchase rate.
- Eau de Cologne (EDC) — the lightest concentration, such as 4711 Original 25 ml; an entry price point for everyday use.
- Eau de Toilette (EDT) — medium intensity and longevity, typically 100 ml, as with Alyssa Ashley Musk.
- Eau de Parfum (EDP) — higher fragrance concentration and longer wear; represented in the category by lines such as Saphir Elite in 100 ml bottles.
Brands: from mass market to niche perfumery
The brand structure allows an assortment to be built across several price segments at once.
Accessible, widely recognised brands
- 4711 (104 items) — the historic cologne brand with stable demand.
- The Library Of Fragrance (71 items) — a broad range of simple, recognisable scents.
- Clean (61 items) — the clean, minimalist fragrance segment.
- Calvin Klein (46 items) and Banana Republic (43 items) — well-known fashion houses with broad appeal.
- Alyssa Ashley (39 items) — an accessible price segment with classic unisex scents such as Musk.
Premium and niche brands
- Hermès (110 items) — the most widely represented brand in the category, a luxury fashion house.
- Guerlain (62 items) — one of the oldest French perfume houses.
- Acqua di Parma (49 items) — an Italian luxury brand with a distinctive identity.
- Jo Malone (50 items) and Byredo (36 items) — contemporary niche perfumery with high added value.
- Montale (56 items) — a French niche brand known for intense, concentrated compositions.
Building an assortment for B2B buyers
2646 items in the category make it possible to balance risk between fast-moving and high-margin products.
- For the entry segment, choose EDC formats from 4711 and The Library Of Fragrance — they drive high turnover.
- For the mid segment, include EDT lines from Calvin Klein, Banana Republic and Alyssa Ashley for broad appeal.
- Reserve premium shelf space for EDP from Hermès, Guerlain and Acqua di Parma with higher margins.
- For niche-focused clients, offer Jo Malone, Byredo and Montale — brands that attract specialised perfume retailers and dropshipping partners seeking distinctive offers.
Wholesale terms
Unisex perfume on myfusion.eu is available wholesale and via dropshipping, shipped from an EU warehouse to Latvia, Lithuania, Estonia and the rest of Europe. Prices become visible after registering on the platform, giving B2B buyers — perfume retailers, drugstores and online sellers — access to current wholesale terms across the entire category.