The video cables category (HDMI, Displayport) lists over 1400 products from twelve manufacturers, covering image and sound transmission between computers, laptops, game consoles, monitors, TVs and projectors. The range suits computer hardware retailers as well as IT integrators and AV companies that need solutions across different quality tiers, from everyday office connections to certified high-resolution cables.
Cable types and standards
The category is built around two core connection standards, each spanning several generations with different bandwidth and supported resolutions.
- HDMI cables — the most common standard for consumer and office equipment; the range covers older versions with basic 4K/30Hz support as well as current High Speed and Ultra High Speed versions delivering 4K/60Hz and 8K signal, HDR and the eARC audio channel.
- DisplayPort and Mini DisplayPort cables — a standard widely used in computer monitors, workstations and professional graphics equipment; higher versions support daisy-chaining multiple monitors via Multi-Stream Transport and high refresh rates for gaming monitors.
- Adapter and converter cables — HDMI-to-DisplayPort, USB-C-to-HDMI and other combined solutions for customers with mixed equipment.
- Length and build variants — from short 1-2 m desk cables to longer, actively amplified or optical cables for signal transmission over greater distances without quality loss.
Brands: mass-market and premium tiers
The brand portfolio splits clearly into two groups, which matters when structuring the pricing architecture of the range.
- Premium and professional tier — LINDY (239 products) is the category's largest brand and a recognised AV-industry standard with certified, tested cables; StarTech (152) is an IT-infrastructure brand focused on reliability in business environments; Digitus (115) and Brackton (83) offer professional-grade solutions with strict specification compliance.
- Mass and budget tier — Gembird (120), Logilink (77), Qoltec (63), LANBERG (57), Savio (47) and Akyga (36) are European budget brands with a broad, affordable range for everyday use.
- Consumer electronics brands — Ugreen (83) and Vention (35) are popular international brands with a strong price-to-design balance, aimed at end consumers and e-commerce channels.
Building a B2B purchasing assortment
An effective assortment rests on a multi-tier offer that covers both price-sensitive and quality-driven buyer segments.
- Stock a base range of the most popular lengths (1-3 m) for each standard, since they drive the bulk of sales volume.
- Include Ultra High Speed HDMI and DisplayPort 1.4 versions for high-resolution and gaming monitors, a growing demand segment.
- Offer premium lines (LINDY, StarTech, Brackton) to clients for whom certification and long-term reliability in commercial installations matter.
- Complement the range with adapters and converter cables, which are frequently bought alongside the main cable.
- For longer distances (above 10-15 m), plan for actively amplified or optical solutions, since passive cables cannot maintain a stable signal at such lengths.
Cooperation terms
MyFusion operates on a B2B model — all products are available wholesale and via dropshipping, with a warehouse in the European Union and delivery across the Baltic states and the rest of Europe. Prices and available quantities become visible after registering on the platform, allowing precise purchase planning and easy integration of the assortment into your own sales channel.