A SHISEIDO first in foundation, with ActiveForce technology, that self-refreshes non-stop. Our long-wearing fluid foundation synchronises with skin and helps resist heat, humidity, oil and even motion so you maintain a just-applied, flawless finish that lasts 24 hours. Skin looks and feels fresh all day. Weightless comfort. Breathable. Blendable. Buildable. TEST RESULTS 94% of women agreed the foundation felt comfortable on skin* 88% of women loved the texture of the product* 81% of women agreed the foundation reduced the appearance of pores * 81% of women agreed their skin looked fresh after 24 hours* Based on a 7-day US consumer study of 100 women Face Foundation Unisex Adults Pump Applicator Liquids SPF 30 Oil-free All-day hydration Waterproof, smudge-proof Humidity-resistant, transfer-resistant All Skin Types Medium Coverage Fresh and Natural Finish Makeup Non-comedogenic Fragrance-free Dermatologist-tested.
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