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Face makeup

7168 products

Catrice, Colour Flush, Glow & Hydrating, Liquid Blush, 060, Soft Launch, 9 ml Catrice Catrice, Colour Flush, Glow & Hydrating, Liquid Blush, 060, Soft Launch, 9 ml In stock Price — for partners → Mac Studio Fix Pro Set + Blur Weightless Loose Powder Light 6,5g MAC Cosmetics Mac Studio Fix Pro Set + Blur Weightless Loose Powder Light 6,5g In stock Price — for partners → Mac Studio Fix Pro Set + Blur Weightless Loose Powder Medium 6,5g MAC Cosmetics Mac Studio Fix Pro Set + Blur Weightless Loose Powder Medium 6,5g In stock Price — for partners → Mac Mineralize Blush Gentle MAC Cosmetics Mac Mineralize Blush Gentle In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 50 ml Missha Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 50 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 20 ml Missha Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 20 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 50 ml Missha Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 50 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 20 ml Missha Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 20 ml In stock Price — for partners → Mesauda, Nude Venus, Natural Finish, Compact Powder, 105, Velvet Sand, 10 g Mesauda Mesauda, Nude Venus, Natural Finish, Compact Powder, 105, Velvet Sand, 10 g In stock Price — for partners → Mesauda, Nude Venus, Natural Finish, Compact Powder, 104, Natural Ivory, 10 g Mesauda Mesauda, Nude Venus, Natural Finish, Compact Powder, 104, Natural Ivory, 10 g In stock Price — for partners → Mesauda, Nude Venus, Natural Finish, Compact Powder, 103, Gold Cream, 10 g Mesauda Mesauda, Nude Venus, Natural Finish, Compact Powder, 103, Gold Cream, 10 g In stock Price — for partners → Mesauda, Nude Venus, Natural Finish, Compact Powder, 102, Light Beige, 10 g Mesauda Mesauda, Nude Venus, Natural Finish, Compact Powder, 102, Light Beige, 10 g In stock Price — for partners → Mesauda, Nude Venus, Natural Finish, Compact Powder, 101, Extra Fair, 10 g Mesauda Mesauda, Nude Venus, Natural Finish, Compact Powder, 101, Extra Fair, 10 g In stock Price — for partners → Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 104, Deep Attraction, 5.5 g Mesauda Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 104, Deep Attraction, 5.5 g In stock Price — for partners → Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 103, Guilty Treasure, 5.5 g Mesauda Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 103, Guilty Treasure, 5.5 g In stock Price — for partners → Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 102, Gold Ambition, 5.5 g Mesauda Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 102, Gold Ambition, 5.5 g In stock Price — for partners → Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 101, Diamond Fever, 5.5 g Mesauda Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 101, Diamond Fever, 5.5 g In stock Price — for partners → Mesauda, Skin Mate, Matte, Bronzer Compact Powder, 108, Deep Secrets, 8 g Mesauda Mesauda, Skin Mate, Matte, Bronzer Compact Powder, 108, Deep Secrets, 8 g In stock Price — for partners → Mesauda, Skin Mate, Matte, Bronzer Compact Powder, 102, Always Laughing, 8 g Mesauda Mesauda, Skin Mate, Matte, Bronzer Compact Powder, 102, Always Laughing, 8 g In stock Price — for partners → Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, W20, 4 ml Mesauda Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, W20, 4 ml In stock Price — for partners → Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, N40, 4 ml Mesauda Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, N40, 4 ml In stock Price — for partners → Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, C30, 4 ml Mesauda Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, C30, 4 ml In stock Price — for partners → Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, C10, 4 ml Mesauda Mesauda, Pro Light, Blurring & Soft-Focus, Liquid Concealer, C10, 4 ml In stock Price — for partners → Estee Lauder, Futurist Soft Touch Brightening Skincealer, Radiant, Liquid Concealer, 7N, Ultra Deep Neutral Brown, 6 ml Estee Lauder Estee Lauder, Futurist Soft Touch Brightening Skincealer, Radiant, Liquid Concealer, 7N, Ultra Deep Neutral Brown, 6 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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