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Face makeup

7211 products

Estee Lauder, Double Wear Stay-in-Place, Radiant, Liquid Concealer, 7W, Ultra Deep, 12 ml Estee Lauder Estee Lauder, Double Wear Stay-in-Place, Radiant, Liquid Concealer, 7W, Ultra Deep, 12 ml In stock Price — for partners → Estee Lauder, Double Wear - Stay-In-Place, Radiant, Liquid Concealer, 6W, Extra Deep Warm Golden, 12 ml Estee Lauder Estee Lauder, Double Wear - Stay-In-Place, Radiant, Liquid Concealer, 6W, Extra Deep Warm Golden, 12 ml In stock Price — for partners → Lancome, IDôle 3 Serum Supertint, Luminous Finish, Liquid Foundation & Serum 2-In-1, 12N, 30 ml Lancome Lancome, IDôle 3 Serum Supertint, Luminous Finish, Liquid Foundation & Serum 2-In-1, 12N, 30 ml In stock Price — for partners → Catrice Invisible Cover Makeup - Makeup in sponge 10 g 027C Catrice Catrice Invisible Cover Makeup - Makeup in sponge 10 g 027C In stock Price — for partners → Catrice Invisible Cover Makeup - Makeup in sponge 10 g 042C Catrice Catrice Invisible Cover Makeup - Makeup in sponge 10 g 042C In stock Price — for partners → Catrice Skin Like Foundation - Rozjasňující make-up 30 ml 027C Catrice Catrice Skin Like Foundation - Rozjasňující make-up 30 ml 027C In stock Price — for partners → Dior Forever Skin Wear Foundation - Dlouhotrvající make-up 30 ml 2WP Christian Dior Dior Forever Skin Wear Foundation - Dlouhotrvající make-up 30 ml 2WP In stock Price — for partners → Guerlain Precious Light Rejuveating Illuminator - Brightening concealer 1 ml 02 Guerlain Guerlain Precious Light Rejuveating Illuminator - Brightening concealer 1 ml 02 In stock Price — for partners → Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 006, Honey, SPF15, 30 ml Gosh Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 006, Honey, SPF15, 30 ml In stock Price — for partners → Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 008, Honey, SPF15, 30 ml Gosh Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 008, Honey, SPF15, 30 ml In stock Price — for partners → Gosh, Gosh, High Coverage, Liquid Concealer, 005, Tawny, 6 ml Gosh Gosh, Gosh, High Coverage, Liquid Concealer, 005, Tawny, 6 ml In stock Price — for partners → Gosh, Foundation Plus+, Liquid Foundation & Concealer 2-In-1, 004, Natural, SPF 15, 30 ml Gosh Gosh, Foundation Plus+, Liquid Foundation & Concealer 2-In-1, 004, Natural, SPF 15, 30 ml In stock Price — for partners → Wet n Wild Wet N Wild Wnw Maq Mother Fluffer Cloud 11430589e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Maq Mother Fluffer Cloud 11450587e In stock Price — for partners → Wet n Wild Wet N Wild Wnw Maq Mother Fluffer Cloud 11450588e In stock Price — for partners → Clinique Even Better All Over Concealer + Eraser 6 ml CN 70 Vanilla Clinique Clinique Even Better All Over Concealer + Eraser 6 ml CN 70 Vanilla In stock Price — for partners → Lancome Lancome Teint Idole Ultra Wear Concealer 038 Beige Cuivre 13ml In stock Price — for partners → Max Factor Max Factor Glow Framer Tinte Bronceador e Iluminador 10-Sand 30ml In stock Price — for partners → Shiseido Shiseido Smu Synchro S S Rfsh Fndtn 520 In stock Price — for partners → Catrice Catrice Skin Like Base De Maquillaje Luminosa 020n 30ml In stock Price — for partners → Catrice Catrice Skin Like Base De Maquillaje Luminosa 030n 30ml In stock Price — for partners → Catrice Catrice Skin Like Base De Maquillaje Luminosa 032w 30ml In stock Price — for partners → Catrice Catrice Skin Like Base De Maquillaje Luminosa 033n 30ml In stock Price — for partners → Catrice Catrice Skin Like Base De Maquillaje Luminosa 042c 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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