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Face makeup

7216 products

Dolce Gabbana Everlast Concealer - Korektor 11 ml 20 Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 20 Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 13 Light Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 13 Light Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 17 Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 17 Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 21 Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 21 Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 23 Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 23 Medium In stock Price — for partners → L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g 4 Light Medium L´Oréal Paris L´Oréal True Match Hyaluron Tinted Balm - Balzámový make-up 8 g 4 Light Medium In stock Price — for partners → Catrice, Colour Flush, Glow & Hydrating, Liquid Blush, 060, Soft Launch, 9 ml Catrice Catrice, Colour Flush, Glow & Hydrating, Liquid Blush, 060, Soft Launch, 9 ml In stock Price — for partners → Clinique Even Better Clinical Serum Foundation SPF 20 30 ml WN 38 Stone (Vf) Clinique Clinique Even Better Clinical Serum Foundation SPF 20 30 ml WN 38 Stone (Vf) In stock Price — for partners → Sisley (Anti-Aging Foundation) 30 ml 1B Ecru Sisley Sisley (Anti-Aging Foundation) 30 ml 1B Ecru In stock Price — for partners → Bareminerals Bareminerals Original Corrector Mineral Líquido 0,5n-Very Fair 6ml In stock Price — for partners → Sisley L`Orchidee Glow Blush - Rozjasňující tvářenka 15 g Bronze Sisley Sisley L`Orchidee Glow Blush - Rozjasňující tvářenka 15 g Bronze In stock Price — for partners → Mac Studio Fix Pro Set + Blur Weightless Loose Powder Light 6,5g MAC Cosmetics Mac Studio Fix Pro Set + Blur Weightless Loose Powder Light 6,5g In stock Price — for partners → Mac Studio Fix Pro Set + Blur Weightless Loose Powder Medium 6,5g MAC Cosmetics Mac Studio Fix Pro Set + Blur Weightless Loose Powder Medium 6,5g In stock Price — for partners → Mac Mineralize Blush Gentle MAC Cosmetics Mac Mineralize Blush Gentle In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Highlighting Blush Colorete Iluminador En Gel-Crema Rose Glow 15ml In stock Price — for partners → Bareminerals Bareminerals Original Base De Maquillaje Compacta Mineral Spf15 12-Medium Beige 8g In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 50 ml Missha Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 50 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 20 ml Missha Missha M Perfect Cover BB Cream EX PRO №23 SPF42 PA+++ 20 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 50 ml Missha Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 50 ml In stock Price — for partners → Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 20 ml Missha Missha M Perfect Cover BB Cream EX PRO №21 SPF42 PA+++ 20 ml In stock Price — for partners → Mesauda, Nude Venus, Natural Finish, Compact Powder, 103, Gold Cream, 10 g Mesauda Mesauda, Nude Venus, Natural Finish, Compact Powder, 103, Gold Cream, 10 g In stock Price — for partners → Mesauda, Nude Venus, Natural Finish, Compact Powder, 101, Extra Fair, 10 g Mesauda Mesauda, Nude Venus, Natural Finish, Compact Powder, 101, Extra Fair, 10 g In stock Price — for partners → Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 102, Gold Ambition, 5.5 g Mesauda Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 102, Gold Ambition, 5.5 g In stock Price — for partners → Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 101, Diamond Fever, 5.5 g Mesauda Mesauda, Lust For Shine, Illuminating, Highlighter Powder, 101, Diamond Fever, 5.5 g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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