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Face makeup

7115 products

Fenty Beauty Match Stix Matte Contour Skinstick - Konturovací tyčinka 7,1 g Fenty Beauty Fenty Beauty Match Stix Matte Contour Skinstick - Konturovací tyčinka 7,1 g In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners → Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml Fenty Beauty Fenty Beauty Eaze Drop Blurring Skin Tint - Hydratační make-up 32 ml In stock Price — for partners → Fenty Beauty Cheeks Out Freestyle Cream Bronzer - Krémový bronzer 6,23 g Fenty Beauty Fenty Beauty Cheeks Out Freestyle Cream Bronzer - Krémový bronzer 6,23 g In stock Price — for partners → Fenty Beauty Cheeks Out Freestyle Cream Blush - Krémová tvářenka 3 g Fenty Beauty Fenty Beauty Cheeks Out Freestyle Cream Blush - Krémová tvářenka 3 g In stock Price — for partners → Fenty Beauty Cheeks Out Freestyle Cream Blush - Krémová tvářenka 3 g Fenty Beauty Fenty Beauty Cheeks Out Freestyle Cream Blush - Krémová tvářenka 3 g In stock Price — for partners → Fenty Beauty Cheeks Out Freestyle Cream Blush - Krémová tvářenka 3 g Fenty Beauty Fenty Beauty Cheeks Out Freestyle Cream Blush - Krémová tvářenka 3 g In stock Price — for partners → L´Oréal Lumi Bronze Bronzer 9 g L´Oréal Paris L´Oréal Lumi Bronze Bronzer 9 g In stock Price — for partners → Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g (M)anasi Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g In stock Price — for partners → Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g (M)anasi Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g In stock Price — for partners → Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g (M)anasi Manasi Beauty Evolution All Over Colour Multi-Use Organic Cream Colour 5 g In stock Price — for partners → Revlon Professional Colorstay 24h Make-up 24h SPF 15 ( Mixed and Oily Skin ) Revlon Professional Revlon Professional Colorstay 24h Make-up 24h SPF 15 ( Mixed and Oily Skin ) In stock Price — for partners → Mac Pro Longwear Concealer NC20 9ml MAC Mac Pro Longwear Concealer NC20 9ml In stock Price — for partners → Milani, Baked Blush, Radiance, Blush Powder, 12, Bella Bellini, 3.5 g Milani Milani, Baked Blush, Radiance, Blush Powder, 12, Bella Bellini, 3.5 g In stock Price — for partners → Milani, Baked Blush, Radiance, Blush Powder, 08, Corallina, 3.5 g Milani Milani, Baked Blush, Radiance, Blush Powder, 08, Corallina, 3.5 g In stock Price — for partners → Milani, Cheek Kiss Blush + Glow, Illuminating, Liquid Blush, 110, Luminoso, 10 ml Milani Milani, Cheek Kiss Blush + Glow, Illuminating, Liquid Blush, 110, Luminoso, 10 ml In stock Price — for partners → Milani, Conceal + Perfect, Long Wearing, Cream Concealer, 120, Light Vanilla, 5 g Milani Milani, Conceal + Perfect, Long Wearing, Cream Concealer, 120, Light Vanilla, 5 g In stock Price — for partners → Milani, Conceal + Perfect, Long Wearing, Cream Concealer, 115, Light Nude, 5 g Milani Milani, Conceal + Perfect, Long Wearing, Cream Concealer, 115, Light Nude, 5 g In stock Price — for partners → Milani, Cheek Kiss Blush + Glow, Illuminating, Liquid Blush, 130, Dolce Pink, 10 ml Milani Milani, Cheek Kiss Blush + Glow, Illuminating, Liquid Blush, 130, Dolce Pink, 10 ml In stock Price — for partners → Milani, Cheek Kiss Blush + Glow, Illuminating, Liquid Blush, 120, Pink Cava, 10 ml Milani Milani, Cheek Kiss Blush + Glow, Illuminating, Liquid Blush, 120, Pink Cava, 10 ml In stock Price — for partners → Milani, Conceal + Perfect, Blurring, Loose Highlighter Powder, Translucent, 5 ml Milani Milani, Conceal + Perfect, Blurring, Loose Highlighter Powder, Translucent, 5 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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