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Face makeup

7223 products

Wet N Wild Wnw Maq Mother Fluffer Cloud 11430589e Wet n Wild Wet N Wild Wnw Maq Mother Fluffer Cloud 11430589e In stock Price — for partners → Wet N Wild Wnw Maq Mother Fluffer Cloud 11450587e Wet n Wild Wet N Wild Wnw Maq Mother Fluffer Cloud 11450587e In stock Price — for partners → Wet N Wild Wnw Maq Mother Fluffer Cloud 11450588e Wet n Wild Wet N Wild Wnw Maq Mother Fluffer Cloud 11450588e In stock Price — for partners → Clinique Even Better All Over Concealer + Eraser 6 ml CN 70 Vanilla Clinique Clinique Even Better All Over Concealer + Eraser 6 ml CN 70 Vanilla In stock Price — for partners → Lancome Teint Idole Ultra Wear Concealer 038 Beige Cuivre 13ml Lancome Lancome Teint Idole Ultra Wear Concealer 038 Beige Cuivre 13ml In stock Price — for partners → Max Factor Max Factor Glow Framer Tinte Bronceador e Iluminador 10-Sand 30ml In stock Price — for partners → Shiseido Shiseido Smu Synchro S S Rfsh Fndtn 520 In stock Price — for partners → Catrice Skin Like Base De Maquillaje Luminosa 020n 30ml Catrice Catrice Skin Like Base De Maquillaje Luminosa 020n 30ml In stock Price — for partners → Catrice Skin Like Base De Maquillaje Luminosa 030n 30ml Catrice Catrice Skin Like Base De Maquillaje Luminosa 030n 30ml In stock Price — for partners → Catrice Skin Like Base De Maquillaje Luminosa 032w 30ml Catrice Catrice Skin Like Base De Maquillaje Luminosa 032w 30ml In stock Price — for partners → Catrice Skin Like Base De Maquillaje Luminosa 033n 30ml Catrice Catrice Skin Like Base De Maquillaje Luminosa 033n 30ml In stock Price — for partners → Catrice Skin Like Base De Maquillaje Luminosa 042c 30ml Catrice Catrice Skin Like Base De Maquillaje Luminosa 042c 30ml In stock Price — for partners → Catrice Skin Like Base De Maquillaje Luminosa 043w 30ml Catrice Catrice Skin Like Base De Maquillaje Luminosa 043w 30ml In stock Price — for partners → Catrice Catrice Skin Like Base De Maquillaje Luminosa 045n 30ml In stock Price — for partners → Catrice Catrice Skin Like Base De Maquillaje Luminosa 048n 30ml In stock Price — for partners → Payot, Pate Grise, Matte, Tinted Moisturizer, Nude, SPF 30, 40 ml *Tester Payot Payot, Pate Grise, Matte, Tinted Moisturizer, Nude, SPF 30, 40 ml *Tester In stock Price — for partners → Payot, No. 2, Anti-Redness, CC Cream, SPF 50, 40 ml *Tester Payot Payot, No. 2, Anti-Redness, CC Cream, SPF 50, 40 ml *Tester In stock Price — for partners → Catrice Invisible Cover Base De Maquillaje 012c 10g Catrice Catrice Invisible Cover Base De Maquillaje 012c 10g In stock Price — for partners → Catrice Invisible Cover Base De Maquillaje 024n 10g Catrice Catrice Invisible Cover Base De Maquillaje 024n 10g In stock Price — for partners → Catrice Catrice Invisible Cover Base De Maquillaje 033w 10g In stock Price — for partners → Catrice Catrice Invisible Cover Base De Maquillaje 036w 10g In stock Price — for partners → Catrice Colour Flush Colorete Líquido En Sérum 010 9ml Catrice Catrice Colour Flush Colorete Líquido En Sérum 010 9ml In stock Price — for partners → Catrice Colour Flush Colorete Líquido En Sérum 020 9ml Catrice Catrice Colour Flush Colorete Líquido En Sérum 020 9ml In stock Price — for partners → Catrice Colour Flush Colorete Líquido En Sérum 030 9ml Catrice Catrice Colour Flush Colorete Líquido En Sérum 030 9ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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