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Face makeup

7115 products

Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml 0ml Missha Missha M Perfect Cover BB Cream EX SPF 42 PA+++ 20 ml 0ml In stock Price — for partners → BOURJOIS Paris Always Fabulous 24H SPF20 Makeup 30 ml BOURJOIS Paris BOURJOIS Paris Always Fabulous 24H SPF20 Makeup 30 ml In stock Price — for partners → YSL TOUCHE ECLAT Nº3.5 Yves Saint Laurent YSL TOUCHE ECLAT Nº3.5 In stock Price — for partners → MYA BLOOM BLUSH 3UDS SETS AROMYA MYA BLOOM BLUSH 3UDS SETS In stock Price — for partners → MADERAS MAQUILLAJE CREMA Nº 01 NUEVO RACHEL MADERAS MADERAS MAQUILLAJE CREMA Nº 01 NUEVO RACHEL In stock Price — for partners → L'OREAL INFALLIBLE MORE THAN CONCEALER 324 OAT METAL L OREAL L'OREAL INFALLIBLE MORE THAN CONCEALER 324 OAT METAL In stock Price — for partners → L'OREAL INFALLIBLE MORE THAN CONCEALER 326 VAINILLA L OREAL L'OREAL INFALLIBLE MORE THAN CONCEALER 326 VAINILLA In stock Price — for partners → L'OREAL INFALLIBLE MORE THAN CONCEALER 322 IVORY L OREAL L'OREAL INFALLIBLE MORE THAN CONCEALER 322 IVORY In stock Price — for partners → Missha M Perfect Cover BB Cream EX SPF42 BB Cream 20 ml Missha Missha M Perfect Cover BB Cream EX SPF42 BB Cream 20 ml In stock Price — for partners → REVOLUTION MAKE UP Revolution Make Up Reloaded Blusher Rose Kiss 7,5g In stock Price — for partners → Christian Dior Dior Forever Skin Glow 1n In stock Price — for partners → SVR SVR Sebiaclear Gel Flash 4H Local Care 15 ml In stock Price — for partners → Rare Beauty Positive Light Liquid Highlighter Light 15 ml RARE BEAUTY Rare Beauty Positive Light Liquid Highlighter Light 15 ml In stock Price — for partners → Rare Beauty Positive Light Liquid highlighter Exhilarate 15ml RARE BEAUTY Rare Beauty Positive Light Liquid highlighter Exhilarate 15ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid blush Adore 7,5ml RARE BEAUTY Rare Beauty Soft Pinch Liquid blush Adore 7,5ml In stock Price — for partners → Rare Beauty Soft Pinch - Blush Liquide - Spirited - 7,5 ml RARE BEAUTY Rare Beauty Soft Pinch - Blush Liquide - Spirited - 7,5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Happy 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Happy 7.5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Faith 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Faith 7.5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Bliss 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Bliss 7.5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Believe 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Believe 7.5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Encourage 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Encourage 7.5 ml In stock Price — for partners → Rare Beauty Soft Pinch Liquid Blush Love 7.5 ml RARE BEAUTY Rare Beauty Soft Pinch Liquid Blush Love 7.5 ml In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent All Hours Hyper Luminize 02 Hightlighter 5g In stock Price — for partners → Nyx Nyx Make'em Wonder Foundation 32-Cappuccino 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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