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Face makeup

7216 products

ENOUGH Rich Gold Double Wear Radiance Foundation SPF50+ PA++... ENOUGH ENOUGH Rich Gold Double Wear Radiance Foundation SPF50+ PA++... In stock Price — for partners → ENOUGH Collagen 3X Moisture Stick Foundation SPF5 №21N 14 g ENOUGH ENOUGH Collagen 3X Moisture Stick Foundation SPF5 №21N 14 g In stock Price — for partners → ENOUGH Collagen 3X Moisture Foundation SPF15 № 21N 100 ml ENOUGH ENOUGH Collagen 3X Moisture Foundation SPF15 № 21N 100 ml In stock Price — for partners → ENOUGH Collagen 3X Moisture Foundation SPF15 №13n 100 ml ENOUGH ENOUGH Collagen 3X Moisture Foundation SPF15 №13n 100 ml In stock Price — for partners → ENOUGH Collagen Moisture Foundation SPF15 (23) 100 ml ENOUGH ENOUGH Collagen Moisture Foundation SPF15 (23) 100 ml In stock Price — for partners → ENOUGH Collagen Moisture Foundation SPF15 (21) 100 ml ENOUGH ENOUGH Collagen Moisture Foundation SPF15 (21) 100 ml In stock Price — for partners → ENOUGH Collagen Moisture Foundation SPF15 (13) 100 ml ENOUGH ENOUGH Collagen Moisture Foundation SPF15 (13) 100 ml In stock Price — for partners → Dear. A Face Blur Finishing Powder 8 g Dr. Althea Dear. A Face Blur Finishing Powder 8 g In stock Price — for partners → Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 002, SPF15, 30 ml Gosh Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 002, SPF15, 30 ml In stock Price — for partners → Gosh, Drops, Liquid Foundation, 006, Tawny, SPF 10, 30 ml Gosh Gosh, Drops, Liquid Foundation, 006, Tawny, SPF 10, 30 ml In stock Price — for partners → Artdeco Blusher 5 g 250Cadmium Red Blush Artdeco Artdeco Blusher 5 g 250Cadmium Red Blush In stock Price — for partners → Estée Lauder Double Wear Stay In Place SPF10 Makeup 30 ml Estee Lauder Estée Lauder Double Wear Stay In Place SPF10 Makeup 30 ml In stock Price — for partners → Lancome Absolue Teint The Fluid Foundation 110 35ml Lancome Lancome Absolue Teint The Fluid Foundation 110 35ml In stock Price — for partners → Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g Ecocera Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g In stock Price — for partners → Elizabeth Arden Arden Maq Powder Pure Finish Mineral Sha Elizabeth Arden Elizabeth Arden Arden Maq Powder Pure Finish Mineral Sha In stock Price — for partners → Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g Ecocera Ecocera Bamboo Powder Absorbent Sebum - Gentle Powder 8 g In stock Price — for partners → Maybelline Lash Sensational Body Mascara - Objemová řasenka 9,65 ml Mocha Maybelline Maybelline Lash Sensational Body Mascara - Objemová řasenka 9,65 ml Mocha In stock Price — for partners → TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 19C Petal Tirtir TIRTIR Mask Fit AI Filter Cushion - Make-up in sponge 18 g 19C Petal In stock Price — for partners → Estee Lauder Pure Color Blush - Powder Blush 7 g 420 Rebellious Rose Estee Lauder Estee Lauder Pure Color Blush - Powder Blush 7 g 420 Rebellious Rose In stock Price — for partners → Estee Lauder Pure Color Envy Powder Blush 7 g 220 Pink Kiss Estee Lauder Estee Lauder Pure Color Envy Powder Blush 7 g 220 Pink Kiss In stock Price — for partners → Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 28 Tan Heimish Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 28 Tan In stock Price — for partners → Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 19 Fair Beige Heimish Heimish Moringa Ceramide Tinted Moisturizer Make-Up + Sunscreen SPF30 - BB krém pro sjednocení barevného tónu pleti 30 ml 19 Fair Beige In stock Price — for partners → Kiko Milano Colour Correct Concealer Palette - Konturovací paletka 6.0g Kiko Milano Kiko Milano Colour Correct Concealer Palette - Konturovací paletka 6.0g In stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Medium 300 Cool 7,5ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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