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Face makeup

7115 products

Rom&nd, Nu Zero Cushion, Semi-matte finish, Compact Foundation, 05, Sand, 15 g Rom&nd Rom&nd, Nu Zero Cushion, Semi-matte finish, Compact Foundation, 05, Sand, 15 g In stock Price — for partners → Rom&nd, Iluminator See-Through, Illuminating & Glow, Highlighter Powder, 02, Moonkissed Veil, 5.5 g Rom&nd Rom&nd, Iluminator See-Through, Illuminating & Glow, Highlighter Powder, 02, Moonkissed Veil, 5.5 g In stock Price — for partners → Mary and May, Silicone Brush, Multi Face Brush Mary and May Mary and May, Silicone Brush, Multi Face Brush In stock Price — for partners → Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W03, Apricot Milk, 4 g Rom&nd Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W03, Apricot Milk, 4 g In stock Price — for partners → Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W01, Odi Milk, 4 g Rom&nd Rom&nd, Better Than Cheek, Matte Finish, Blush Powder, W01, Odi Milk, 4 g In stock Price — for partners → Pupa Active Light Concealer 3.8 ml 001 Ivory Pupa Pupa Active Light Concealer 3.8 ml 001 Ivory In stock Price — for partners → Chanel Ultra Le Teint Flawless Finish Foundation BD21 Chanel Chanel Ultra Le Teint Flawless Finish Foundation BD21 In stock Price — for partners → NARS Light Reflecting Foundation 30 ml Santa Fe NARS NARS Light Reflecting Foundation 30 ml Santa Fe In stock Price — for partners → NARS Soft Matte Complete Concealer 6,2 g Chantilly NARS NARS Soft Matte Complete Concealer 6,2 g Chantilly In stock Price — for partners → Armani Luminous Silk Foundation 30 ml 7 Medium Tan - Cool Peach Giorgio Armani Armani Luminous Silk Foundation 30 ml 7 Medium Tan - Cool Peach In stock Price — for partners → NARS Light Reflecting Foundation 30 ml Fiji NARS NARS Light Reflecting Foundation 30 ml Fiji In stock Price — for partners → Artdeco All in One Cream Foundation 11 g 10 Artdeco Artdeco All in One Cream Foundation 11 g 10 In stock Price — for partners → Sensai Cellular Performance Foundations Cream Foundation SPF 15 30 ml 20 Vanilla Beige Sensai Sensai Cellular Performance Foundations Cream Foundation SPF 15 30 ml 20 Vanilla Beige In stock Price — for partners → Bioderma Sébium Kerato+ Cover Anti-Blemish Tinted Gel-Cream - BB krém 30 ml Medium Bioderma Bioderma Sébium Kerato+ Cover Anti-Blemish Tinted Gel-Cream - BB krém 30 ml Medium In stock Price — for partners → Givenchy Prisme Libre Pressed Powder 9,5 g 02 Satin Blanc Givenchy Givenchy Prisme Libre Pressed Powder 9,5 g 02 Satin Blanc In stock Price — for partners → Givenchy Prisme Libre 4 Color Pressed Powder 7 g Givenchy Givenchy Prisme Libre 4 Color Pressed Powder 7 g In stock Price — for partners → Artdeco Diamond Stick - Rozjasňovač v tyčince 4,5 g 1 Rare Diamond Artdeco Artdeco Diamond Stick - Rozjasňovač v tyčince 4,5 g 1 Rare Diamond In stock Price — for partners → Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 6 Studio City Artdeco Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 6 Studio City In stock Price — for partners → Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 5 Pink Dahlia Artdeco Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 5 Pink Dahlia In stock Price — for partners → Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 2 Downtown Artdeco Artdeco Blush Stick - Tvářenka v tyčince 4,5 g 2 Downtown In stock Price — for partners → Biotherm Waterproof Express Eye Makeup Remover - Odličovač očí 200ml Biotherm Biotherm Waterproof Express Eye Makeup Remover - Odličovač očí 200ml In stock Price — for partners → Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Claire Bioderma Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Claire In stock Price — for partners → Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Dorée Bioderma Bioderma Créaline AR+ CC Cream SPF 50+ - CC krém 40 ml Dorée In stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 22 Wheat Maybelline Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 22 Wheat In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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