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Face makeup

7216 products

Mac Mineralize Skinfinish Natural Medium Dark 10g MAC Cosmetics Mac Mineralize Skinfinish Natural Medium Dark 10g In stock Price — for partners → Mac Face And Body Radiant Sheer Foundation C2 50ml MAC Cosmetics Mac Face And Body Radiant Sheer Foundation C2 50ml In stock Price — for partners → Mac Face And Body Radiant Sheer Foundation N2 50ml MAC Cosmetics Mac Face And Body Radiant Sheer Foundation N2 50ml In stock Price — for partners → Mac Studio Fix Powder Plus Foundation NW20 12g MAC Cosmetics Mac Studio Fix Powder Plus Foundation NW20 12g In stock Price — for partners → Mac Glow Play Blush That`s Peechy 7,3g MAC Cosmetics Mac Glow Play Blush That`s Peechy 7,3g In stock Price — for partners → Chanel Poudre Universelle Libre - Sypký pudr 6 g 50 Medium Intense Chanel Chanel Poudre Universelle Libre - Sypký pudr 6 g 50 Medium Intense In stock Price — for partners → Essence All About Matt! Lavender Fixing Powder - Kompaktní pudr 9 g Essence Essence All About Matt! Lavender Fixing Powder - Kompaktní pudr 9 g In stock Price — for partners → Essence Matte BLUR Compact Powder - Matující kompaktní pudr 12 g 20 Essence Essence Matte BLUR Compact Powder - Matující kompaktní pudr 12 g 20 In stock Price — for partners → Essence Matte BLUR Compact Powder - Matující kompaktní pudr 12 g 30 Essence Essence Matte BLUR Compact Powder - Matující kompaktní pudr 12 g 30 In stock Price — for partners → Essence Matte BLUR Compact Powder - Matující kompaktní pudr 12 g 40 Essence Essence Matte BLUR Compact Powder - Matující kompaktní pudr 12 g 40 In stock Price — for partners → Essence Silky Cushion Foundation - Make-up 12 g 100 Essence Essence Silky Cushion Foundation - Make-up 12 g 100 In stock Price — for partners → Essence Silky Cushion Foundation - Make-up 12 g 115 Essence Essence Silky Cushion Foundation - Make-up 12 g 115 In stock Price — for partners → Essence Water Dew Serum Blush - Tekutá tvářenka 3,5 ml 30 Rose Mood Essence Essence Water Dew Serum Blush - Tekutá tvářenka 3,5 ml 30 Rose Mood In stock Price — for partners → Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 20 Honey Tan Essence Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 20 Honey Tan In stock Price — for partners → Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 30 Spritz Glow Essence Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 30 Spritz Glow In stock Price — for partners → Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 40 Deep Beam Essence Essence Water Dew Serum Bronzer - Tekutý bronzer 3,5 ml 40 Deep Beam In stock Price — for partners → Essence CC Cover Stick - Korekční tyčinka 6 g 30 Pink Essence Essence CC Cover Stick - Korekční tyčinka 6 g 30 Pink In stock Price — for partners → Essence CC Cover Stick - Korekční tyčinka 6 g 40 Peach Essence Essence CC Cover Stick - Korekční tyčinka 6 g 40 Peach In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 14 Light Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 14 Light Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 19 Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 19 Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 25 Medium Deep Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 25 Medium Deep In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 11 Light Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 11 Light Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 18 Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 18 Medium In stock Price — for partners → Dolce Gabbana Everlast Concealer - Korektor 11 ml 15 Light Medium Dolce & Gabbana Dolce Gabbana Everlast Concealer - Korektor 11 ml 15 Light Medium In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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