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Face makeup

7115 products

Giorgio Armani Armani Luminous Silk Foundation 3,8 30ml In stock Price — for partners → Giorgio Armani Armani Luminous Silk Foundation 1 30ml In stock Price — for partners → Kanebo Kanebo Sensai Radiant Glow Foundation RG 205 SPF10 Brown Beige 30ml In stock Price — for partners → Kanebo Kanebo Sensai Radiant Glow Foundation RG102 SPF10 Ivory Beige 30ml In stock Price — for partners → Kanebo Kanebo Sensai Radiant Glow Foundation RG103 SPF10 Sand Beige 30ml In stock Price — for partners → Kanebo Kanebo Sensai Radiant Glow Foundation RG202 SPF10 Ochre Beige 30ml In stock Price — for partners → Yves Saint Laurent All Hours Glow Foundationlc6 25ml Yves Saint Laurent Yves Saint Laurent All Hours Glow Foundationlc6 25ml In stock Price — for partners → Sisley Stylo Lumiere Radiance Booster Highlighter Pen 6 Spice Gold Sisley Sisley Stylo Lumiere Radiance Booster Highlighter Pen 6 Spice Gold In stock Price — for partners → Yves Saint Laurent Touche Eclat 05 Honey Lumiere Yves Saint Laurent Yves Saint Laurent Touche Eclat 05 Honey Lumiere In stock Price — for partners → Dior Forever Glow Star Filter 6 30ml DIOR Dior Forever Glow Star Filter 6 30ml In stock Price — for partners → Dior Forever Glow Maximizer Nude 11ml DIOR Dior Forever Glow Maximizer Nude 11ml In stock Price — for partners → Dior Forever Glow Maximizer Gold 11ml DIOR Dior Forever Glow Maximizer Gold 11ml In stock Price — for partners → Lancome Blush Subtil - N 351 - Blushing Tresor 5,1g Lancome Lancome Blush Subtil - N 351 - Blushing Tresor 5,1g In stock Price — for partners → Tester Shiseido Sun Protection Compact Foundation SPF30 12g Shiseido Tester Shiseido Sun Protection Compact Foundation SPF30 12g In stock Price — for partners → Tester Lancaster 365 Sun Make-Up Compact Creme Spf30 3 9g Lancaster Tester Lancaster 365 Sun Make-Up Compact Creme Spf30 3 9g In stock Price — for partners → Tester Clarins My Clarins Pore-Less Blur And Matte Stick 3,2g Clarins Tester Clarins My Clarins Pore-Less Blur And Matte Stick 3,2g In stock Price — for partners → Givenchy Givenchy Prisme Libre Loose Powder N°06 Organza Ambre In stock Price — for partners → Givenchy Givenchy Prisme Libre Loose Powder N°05 Popeline Mimosa In stock Price — for partners → Givenchy Prisme Libre Loose Powder N°04 Mousseline Acidulee Givenchy Givenchy Prisme Libre Loose Powder N°04 Mousseline Acidulee In stock Price — for partners → Givenchy Givenchy Prisme Libre Bronzing Powder H002 In stock Price — for partners → Givenchy Givenchy Prisme Libre Bronzing Powder H001 In stock Price — for partners → Givenchy Givenchy Le Rouge Velvet Matte N 03 In stock Price — for partners → Givenchy Givenchy Le Rouge Velvet Matte N 02 In stock Price — for partners → Givenchy Givenchy Le Rouge Velvet Matte N 01 In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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