Brow makeup

962 products

Refectocil Henna Number 2 Blue Black Promotion RefectoCil Refectocil Henna Number 2 Blue Black Promotion In stock Price — for partners → Duo Real Techniques Solar Eyebrow Smolder Real Techniques Duo Real Techniques Solar Eyebrow Smolder In stock Price — for partners → L'oréal Paris 24H Mirco Precision Pencil 5.0 Light Brunette 1 Pcs L´Oréal Paris L'oréal Paris 24H Mirco Precision Pencil 5.0 Light Brunette 1 Pcs In stock Price — for partners → Nanobrow Light Brown Eyebrow Pencil 1 G Nanobrow Nanobrow Light Brown Eyebrow Pencil 1 G In stock Price — for partners → Debenhams Real Brow Fill & Shape in Soft Brown Max Factor Debenhams Real Brow Fill & Shape in Soft Brown In stock Price — for partners → Rimmel London Brow This Way 006 Brunette 1.4 G Rimmel London Rimmel London Brow This Way 006 Brunette 1.4 G In stock Price — for partners → Maybelline Express Brow Black Brown 0.71 G Maybelline Maybelline Express Brow Black Brown 0.71 G In stock Price — for partners → Max Factor Real Brow Fill & Shape Pencil 03 Medium Brown 0,66 G Max Factor Max Factor Real Brow Fill & Shape Pencil 03 Medium Brown 0,66 G In stock Price — for partners → Max Factor Eyebrow Pencil 01 Ebony 4 G Max Factor Max Factor Eyebrow Pencil 01 Ebony 4 G In stock Price — for partners → Essence Brow Lift & Freeze Glue 01 7 Ml Essence Essence Brow Lift & Freeze Glue 01 7 Ml In stock Price — for partners → Catrice Colour & Fix Brow Gel Mascara 020 5 Ml Catrice Catrice Colour & Fix Brow Gel Mascara 020 5 Ml In stock Price — for partners → Debenhams Superfluff Brow Mousse 5Ml in Soft Brown Maybelline Debenhams Superfluff Brow Mousse 5Ml in Soft Brown In stock Price — for partners → Debenhams Superfluff Brow Mousse 5Ml in Deep Brown Maybelline Debenhams Superfluff Brow Mousse 5Ml in Deep Brown In stock Price — for partners → Debenhams Superfluff Brow Mousse 5Ml in Black Brown Maybelline Debenhams Superfluff Brow Mousse 5Ml in Black Brown In stock Price — for partners → Maybelline Super Lock Eyebrow Gel (Tinted) 8g - Shade: Dark Brown Maybelline Maybelline Super Lock Eyebrow Gel (Tinted) 8g - Shade: Dark Brown In stock Price — for partners → Maybelline Super Lock Eyebrow Gel (Colored) 8g - Shade: Black Maybelline Maybelline Super Lock Eyebrow Gel (Colored) 8g - Shade: Black In stock Price — for partners → L’oréal Paris Infaillible Faux Broway Eyebrow Pen Shade Granite 1 Ml L´Oréal Paris L’oréal Paris Infaillible Faux Broway Eyebrow Pen Shade Granite 1 Ml In stock Price — for partners → Debenhams Infallible Faux Brow, up to 2-Day Brow Tint Pen 1Ml in Dark Blonde L´Oréal Paris Debenhams Infallible Faux Brow, up to 2-Day Brow Tint Pen 1Ml in Dark Blonde In stock Price — for partners → Hairburst Lash & Brow Enhancing Serum In stock Price — for partners → Essence Fix It Like a Pro Transparent Brow Fixing Gel 8,5 ml In stock Price — for partners → Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax Shade 03 0.17 Oz Benefit Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax Shade 03 0.17 Oz In stock Price — for partners → Benefit Precisely My Brow Wax 4 5 G Benefit Benefit Precisely My Brow Wax 4 5 G In stock Price — for partners → Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax Shade 4.5 0.17 Oz Benefit Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax Shade 4.5 0.17 Oz In stock Price — for partners → Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax Shade 06 0.17 Oz Benefit Benefit Cosmetics Precisely, My Brow Tinted Eyebrow Wax Shade 06 0.17 Oz In stock Price — for partners →

The brow makeup category brings together products for shaping, coloring and adding definition to eyebrows — from everyday pencils to professional tinting systems used in salons. The range suits both cosmetics retailers and drugstores serving everyday consumers, and beauty salons or technicians who need concentrated professional solutions. The category holds 954 products from multiple brands, spanning budget drugstore lines to specialised brow-care brands, allowing retailers of any format to build a broad offering.

Product segments

Brow makeup splits into several functional segments that together form a complete line from daily use to salon procedures.

  • Pencils with a slanted or fine tip for precise contour drawing and hair-stroke imitation
  • Brow gels and clear or tinted mascara-type products for fixing and shaping hairs
  • Powders and multi-shade palettes that allow blending a custom tone
  • Cream pomades for intense, long-lasting colour and a fuller, denser look
  • Professional tinting and dyeing systems used in salon treatments
  • Brow serums and care products that complement the decorative segment

Brand overview

The assortment clearly splits into two price and positioning tiers. The mass-market layer is built on well-known drugstore names — Maybelline, Max Factor, Gosh — alongside trend-driven Nyx, Makeup Revolution, Catrice and ESSENCE COSMETICS, which offer wide shade ranges at accessible price points and are popular with younger shoppers. Dermacol represents the Central European mass segment, with a strong heritage in corrective cosmetics as well. In the premium tier, Benefit stands out with the highest product count in the category (74), best known for iconic brow-specific products and a higher price-to-value positioning. Artdeco delivers professional-grade quality aimed at makeup artists and salons. RefectoCil and Nanobrow are specialised brow-and-lash brands: RefectoCil is the recognised professional tinting standard across the salon industry, while Nanobrow combines tinting and care solutions with a dedicated brow focus.

Building an assortment as a B2B buyer

A base stock should rely on the wide shade ranges of mass-market brands — pencils, gels and powders from Maybelline, Nyx, Catrice or ESSENCE drive high turnover and cover the bulk of everyday demand. It is worth adding premium positions from Benefit and Artdeco as higher-margin items for impulse purchases or customers with higher expectations around formula and packaging. Serving salon and professional clients requires a separate range: RefectoCil and Nanobrow tinting systems are typically purchased in larger volumes and on a different supply rhythm than retail-shelf goods, so they are best managed as a distinct professional line. A balanced catalogue combines mass-market staples with a premium add-on and a dedicated B2B segment for salons.

Terms of cooperation

Brow makeup products on myfusion.eu are available wholesale to both retail chains and dropshipping partners, with no need to maintain a warehouse of their own. Stock is held in an EU warehouse, enabling delivery to Latvia, Lithuania, Estonia and the rest of Europe. Specific wholesale prices become visible after registering on the platform, which is designed for legal entities and professional resellers.