Brow makeup

962 products

Nyx Nyx Zero to Brow Gel 08-Black 2ml Out of stock Price — for partners → Bareminerals Bareminerals Strength y Length Serum-Infused Brow Gel Coffee 5ml Out of stock Price — for partners → Bareminerals Bareminerals Strength y Length Serum-Infused Brow Gel Taupe 5ml Out of stock Price — for partners → Guerlain Guerlain Guer Lapiz Brown g G0439 Out of stock Price — for partners → Guerlain Guerlain Guer Lapiz Brown g G0439 Out of stock Price — for partners → Guerlain Guerlain Guer Lapiz Brown g G0439 Out of stock Price — for partners → Catrice Catrice Super Glue Máscara Gel Para Cejas 030-Deep Brown 4ml Out of stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Pincel De Cejas 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Brow Fantasy Medium Brown 1 U Out of stock Price — for partners → Revlon Professional Revlon Colorstay Brow Fantasy Dark Brown 1 U Out of stock Price — for partners → Chanel Chanel Stylo Sourcils Lápiz De Cejas Alta Precisión 156-Brun Clair 0,65g Out of stock Price — for partners → Chanel Chanel Stylo Sourcils Lápiz De Cejas Alta Precisión 152-Blond Doré 0,65g Out of stock Price — for partners → Nyx Nyx The Brow Glue Gel Cejas Black 5g Out of stock Price — for partners → Nyx Nyx Micro Brow Pencil Cool Ash Brown 0,5g Out of stock Price — for partners → RefectoCil Refectocil Beautylash Brow y Lash Colour Kit Tinte Cejas y Pestañas Castaño Oscuro 1 U Out of stock Price — for partners → Nyx Nyx Blade y Shade Nano Lápiz De Cejas 12-Black 1 U Out of stock Price — for partners → Nyx Nyx Blade y Shade Nano Lápiz De Cejas 07-Ash Brown 1 U Out of stock Price — for partners → Nyx Nyx Blade y Shade Nano Lápiz De Cejas 06-Rich Auburn 1 U Out of stock Price — for partners → Nyx Nyx Blade y Shade Nano Lápiz De Cejas 04-Taupe 1 U Out of stock Price — for partners → Nyx Nyx Blade y Shade Nano Lápiz De Cejas 03-Cool Ash Brown 1 U Out of stock Price — for partners → Nyx Nyx Blade y Shade Nano Lápiz De Cejas 11-Grey 1 U Out of stock Price — for partners → M2 Beauté M2 Beauté Eyebrow Silk Perfection Bálsamo Para La Fijación y Cuidado De Cejas 5ml Out of stock Price — for partners → Collistar Collistar Professionale Lápiz De Cejas 1-Biondo 1,1g Out of stock Price — for partners → Gosh Gosh Brow Lift Coloured Lamination Gel 002-Dark Brown 6ml Out of stock Price — for partners →

The brow makeup category brings together products for shaping, coloring and adding definition to eyebrows — from everyday pencils to professional tinting systems used in salons. The range suits both cosmetics retailers and drugstores serving everyday consumers, and beauty salons or technicians who need concentrated professional solutions. The category holds 954 products from multiple brands, spanning budget drugstore lines to specialised brow-care brands, allowing retailers of any format to build a broad offering.

Product segments

Brow makeup splits into several functional segments that together form a complete line from daily use to salon procedures.

  • Pencils with a slanted or fine tip for precise contour drawing and hair-stroke imitation
  • Brow gels and clear or tinted mascara-type products for fixing and shaping hairs
  • Powders and multi-shade palettes that allow blending a custom tone
  • Cream pomades for intense, long-lasting colour and a fuller, denser look
  • Professional tinting and dyeing systems used in salon treatments
  • Brow serums and care products that complement the decorative segment

Brand overview

The assortment clearly splits into two price and positioning tiers. The mass-market layer is built on well-known drugstore names — Maybelline, Max Factor, Gosh — alongside trend-driven Nyx, Makeup Revolution, Catrice and ESSENCE COSMETICS, which offer wide shade ranges at accessible price points and are popular with younger shoppers. Dermacol represents the Central European mass segment, with a strong heritage in corrective cosmetics as well. In the premium tier, Benefit stands out with the highest product count in the category (74), best known for iconic brow-specific products and a higher price-to-value positioning. Artdeco delivers professional-grade quality aimed at makeup artists and salons. RefectoCil and Nanobrow are specialised brow-and-lash brands: RefectoCil is the recognised professional tinting standard across the salon industry, while Nanobrow combines tinting and care solutions with a dedicated brow focus.

Building an assortment as a B2B buyer

A base stock should rely on the wide shade ranges of mass-market brands — pencils, gels and powders from Maybelline, Nyx, Catrice or ESSENCE drive high turnover and cover the bulk of everyday demand. It is worth adding premium positions from Benefit and Artdeco as higher-margin items for impulse purchases or customers with higher expectations around formula and packaging. Serving salon and professional clients requires a separate range: RefectoCil and Nanobrow tinting systems are typically purchased in larger volumes and on a different supply rhythm than retail-shelf goods, so they are best managed as a distinct professional line. A balanced catalogue combines mass-market staples with a premium add-on and a dedicated B2B segment for salons.

Terms of cooperation

Brow makeup products on myfusion.eu are available wholesale to both retail chains and dropshipping partners, with no need to maintain a warehouse of their own. Stock is held in an EU warehouse, enabling delivery to Latvia, Lithuania, Estonia and the rest of Europe. Specific wholesale prices become visible after registering on the platform, which is designed for legal entities and professional resellers.