Brow makeup

962 products

TALIKA Talika Eyebrow Lipocils Platinium Double Serum Out of stock Price — for partners → Wet n Wild WNW Ultimate Brow Retractable E625A Taupe Out of stock Price — for partners → EUROSTIL Eurostil Cejas Andrea Powder Duo Marron Medio 1un Out of stock Price — for partners → Rimmel London Rimmel London Kind y Free Clean Brow Wax 001-Clear 8g Out of stock Price — for partners → Wet N Wild Ultimate Brow Kit Ash Brown Wet n Wild Wet N Wild Ultimate Brow Kit Ash Brown Out of stock Price — for partners → Wet n Wild Wet N Wild Ultimate Brow Kit Soft Brown Out of stock Price — for partners → Beter Beter Brow Liner High Definition 3 Dark Out of stock Price — for partners → Beter Beter Brow Liner High Definition 2 Medium Out of stock Price — for partners → DEBORAH MILANO Deborah Milano 24Ore Marker Eyebrows 01 Out of stock Price — for partners → Rimmel London Rimmel London Brow Pro Micro Precision Pen 004 Dark Brown Out of stock Price — for partners → DEBORAH MILANO Deborah Milano Dh 24ore Brow Micropencil 03 Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Brow Sessive Brow Pencil 11111887e Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Brow Sessive Shaping Gel 11111879e Out of stock Price — for partners → Artdeco Artdeco Ultra Fine Brow Liner 21-Ash Brown Out of stock Price — for partners → Bourjois Bourjois Brow Reveal Micro Brow Pencil 003-Dark Brown 0,35g Out of stock Price — for partners → Bourjois Bourjois Brow Reveal Gel De Cejas 04-Black Brown 6g Out of stock Price — for partners → DEBORAH MILANO Deborah Milano Dh Perf 2en1 Gel Contour y Color N8 Out of stock Price — for partners → DEBORAH MILANO Deborah Milano Dh Perf 2en1 Gel Contour y Color N7 Out of stock Price — for partners → DEBORAH MILANO Deborah Milano Dh Perf 2en1 Gel Contour y Color N4 Out of stock Price — for partners → DEBORAH MILANO Deborah Milano Dh Perf 2en1 Gel Contour y Color N1 Out of stock Price — for partners → Max Factor Max Factor Browfinity Super Long Wear Gel 01-Soft Brown Out of stock Price — for partners → Wet n Wild Wet N Wild Wnw Lash y Brow Serum Clear 1114486e Out of stock Price — for partners → T.LECLERC T.leclerc Leclerc Crayon Sourcils Chatain 02 Out of stock Price — for partners → EUROSTIL Eurostil Perfect Look Perfilador De Cejas 1un Out of stock Price — for partners →

The brow makeup category brings together products for shaping, coloring and adding definition to eyebrows — from everyday pencils to professional tinting systems used in salons. The range suits both cosmetics retailers and drugstores serving everyday consumers, and beauty salons or technicians who need concentrated professional solutions. The category holds 954 products from multiple brands, spanning budget drugstore lines to specialised brow-care brands, allowing retailers of any format to build a broad offering.

Product segments

Brow makeup splits into several functional segments that together form a complete line from daily use to salon procedures.

  • Pencils with a slanted or fine tip for precise contour drawing and hair-stroke imitation
  • Brow gels and clear or tinted mascara-type products for fixing and shaping hairs
  • Powders and multi-shade palettes that allow blending a custom tone
  • Cream pomades for intense, long-lasting colour and a fuller, denser look
  • Professional tinting and dyeing systems used in salon treatments
  • Brow serums and care products that complement the decorative segment

Brand overview

The assortment clearly splits into two price and positioning tiers. The mass-market layer is built on well-known drugstore names — Maybelline, Max Factor, Gosh — alongside trend-driven Nyx, Makeup Revolution, Catrice and ESSENCE COSMETICS, which offer wide shade ranges at accessible price points and are popular with younger shoppers. Dermacol represents the Central European mass segment, with a strong heritage in corrective cosmetics as well. In the premium tier, Benefit stands out with the highest product count in the category (74), best known for iconic brow-specific products and a higher price-to-value positioning. Artdeco delivers professional-grade quality aimed at makeup artists and salons. RefectoCil and Nanobrow are specialised brow-and-lash brands: RefectoCil is the recognised professional tinting standard across the salon industry, while Nanobrow combines tinting and care solutions with a dedicated brow focus.

Building an assortment as a B2B buyer

A base stock should rely on the wide shade ranges of mass-market brands — pencils, gels and powders from Maybelline, Nyx, Catrice or ESSENCE drive high turnover and cover the bulk of everyday demand. It is worth adding premium positions from Benefit and Artdeco as higher-margin items for impulse purchases or customers with higher expectations around formula and packaging. Serving salon and professional clients requires a separate range: RefectoCil and Nanobrow tinting systems are typically purchased in larger volumes and on a different supply rhythm than retail-shelf goods, so they are best managed as a distinct professional line. A balanced catalogue combines mass-market staples with a premium add-on and a dedicated B2B segment for salons.

Terms of cooperation

Brow makeup products on myfusion.eu are available wholesale to both retail chains and dropshipping partners, with no need to maintain a warehouse of their own. Stock is held in an EU warehouse, enabling delivery to Latvia, Lithuania, Estonia and the rest of Europe. Specific wholesale prices become visible after registering on the platform, which is designed for legal entities and professional resellers.