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Brow makeup

959 products

Essence Cosmetics Eyebrow Designer Lápiz Para Cejas 02-Brown 1g ESSENCE COSMETICS Essence Cosmetics Eyebrow Designer Lápiz Para Cejas 02-Brown 1g In stock Price — for partners → Essence Cosmetics Eyebrow Designer Lápiz Para Cejas 01-Black 1g ESSENCE COSMETICS Essence Cosmetics Eyebrow Designer Lápiz Para Cejas 01-Black 1g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Eyebrow Designer Lápiz De Cejas 13-Cool Blonde 1g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Eyebrow Designer Lápiz De Cejas 12-Hazelnut Brown 1g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Eyebrow Designer Lápiz De Cejas 11-Deep Brown 1g In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Eyebrow Designer Lápiz De Cejas 10-Dark Chocolate Brown 1g In stock Price — for partners → Estee Lauder BrowPerfect 3D All-In-One Styler Estee Lauder Estee Lauder BrowPerfect 3D All-In-One Styler In stock Price — for partners → J.cat Beauty Jcat Brow Pencil Duo Perfect Jet Black J.CAT BEAUTY J.cat Beauty Jcat Brow Pencil Duo Perfect Jet Black In stock Price — for partners → J.cat Beauty Jcat Brow Pencil Duo Perfect Nutmeg J.CAT BEAUTY J.cat Beauty Jcat Brow Pencil Duo Perfect Nutmeg In stock Price — for partners → J.cat Beauty Jcat Brow Pencil Duo Perfect Auburn J.CAT BEAUTY J.cat Beauty Jcat Brow Pencil Duo Perfect Auburn In stock Price — for partners → J.cat Beauty Jcat Brow Pencil Duo Perfect Chestnut J.CAT BEAUTY J.cat Beauty Jcat Brow Pencil Duo Perfect Chestnut In stock Price — for partners → J.cat Beauty Jcat Brow Pencil Duo Perfect Light Brown J.CAT BEAUTY J.cat Beauty Jcat Brow Pencil Duo Perfect Light Brown In stock Price — for partners → Estee Lauder Estée Lauder Estee Lauder Eyebrow Now Defining Penc 02 In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Brush It Like It's Art Brocha Para Cejas 01 1 U In stock Price — for partners → Catrice Catrice Lift y Laminate Gel Para Cejas 010 5g In stock Price — for partners → Catrice Catrice Lift y Laminate Cepillo Para Laminar Cejas 010 1 U In stock Price — for partners → Clarins Clr Lapiz Cejas Wonder Define Clarins Clarins Clr Lapiz Cejas Wonder Define In stock Price — for partners → Clarins Clr Gel Cejas Wonder Sculpt Clear Clarins Clarins Clr Gel Cejas Wonder Sculpt Clear In stock Price — for partners → Clarins Clr Lapiz Cejas Wonder Define Clarins Clarins Clr Lapiz Cejas Wonder Define In stock Price — for partners → Clarins Clr Lapiz Cejas Wonder Define Clarins Clarins Clr Lapiz Cejas Wonder Define In stock Price — for partners → Clarins Clr Lapiz Cejas Wonder Define Clarins Clarins Clr Lapiz Cejas Wonder Define In stock Price — for partners → Clarins Clr Lapiz Cejas Wonder Sculpt Clarins Clarins Clr Lapiz Cejas Wonder Sculpt In stock Price — for partners → Clarins Clr Lapiz Cejas Wonder Sculpt Clarins Clarins Clr Lapiz Cejas Wonder Sculpt In stock Price — for partners → Clarins Clr Lapiz Cejas Wonder Sculpt Clarins Clarins Clr Lapiz Cejas Wonder Sculpt In stock Price — for partners →

The brow makeup category brings together products for shaping, coloring and adding definition to eyebrows — from everyday pencils to professional tinting systems used in salons. The range suits both cosmetics retailers and drugstores serving everyday consumers, and beauty salons or technicians who need concentrated professional solutions. The category holds 954 products from multiple brands, spanning budget drugstore lines to specialised brow-care brands, allowing retailers of any format to build a broad offering.

Product segments

Brow makeup splits into several functional segments that together form a complete line from daily use to salon procedures.

  • Pencils with a slanted or fine tip for precise contour drawing and hair-stroke imitation
  • Brow gels and clear or tinted mascara-type products for fixing and shaping hairs
  • Powders and multi-shade palettes that allow blending a custom tone
  • Cream pomades for intense, long-lasting colour and a fuller, denser look
  • Professional tinting and dyeing systems used in salon treatments
  • Brow serums and care products that complement the decorative segment

Brand overview

The assortment clearly splits into two price and positioning tiers. The mass-market layer is built on well-known drugstore names — Maybelline, Max Factor, Gosh — alongside trend-driven Nyx, Makeup Revolution, Catrice and ESSENCE COSMETICS, which offer wide shade ranges at accessible price points and are popular with younger shoppers. Dermacol represents the Central European mass segment, with a strong heritage in corrective cosmetics as well. In the premium tier, Benefit stands out with the highest product count in the category (74), best known for iconic brow-specific products and a higher price-to-value positioning. Artdeco delivers professional-grade quality aimed at makeup artists and salons. RefectoCil and Nanobrow are specialised brow-and-lash brands: RefectoCil is the recognised professional tinting standard across the salon industry, while Nanobrow combines tinting and care solutions with a dedicated brow focus.

Building an assortment as a B2B buyer

A base stock should rely on the wide shade ranges of mass-market brands — pencils, gels and powders from Maybelline, Nyx, Catrice or ESSENCE drive high turnover and cover the bulk of everyday demand. It is worth adding premium positions from Benefit and Artdeco as higher-margin items for impulse purchases or customers with higher expectations around formula and packaging. Serving salon and professional clients requires a separate range: RefectoCil and Nanobrow tinting systems are typically purchased in larger volumes and on a different supply rhythm than retail-shelf goods, so they are best managed as a distinct professional line. A balanced catalogue combines mass-market staples with a premium add-on and a dedicated B2B segment for salons.

Terms of cooperation

Brow makeup products on myfusion.eu are available wholesale to both retail chains and dropshipping partners, with no need to maintain a warehouse of their own. Stock is held in an EU warehouse, enabling delivery to Latvia, Lithuania, Estonia and the rest of Europe. Specific wholesale prices become visible after registering on the platform, which is designed for legal entities and professional resellers.

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