Brow makeup wholesale | B2B

Guerlain Guerlain Guer Lapiz Brown g G0439 In stock Price — for partners → Collistar Collistar Professionale Gel Cejas Fijador Con Color 3-Bruno 1 U In stock Price — for partners → Collistar Collistar Professionale Gel Cejas Fijador Transparente 1 U In stock Price — for partners →

Product segments

Brow makeup splits into several functional segments that together form a complete line from daily use to salon procedures.

Pencils with a slanted or fine tip for precise contour drawing and hair-stroke imitation

Brow gels and clear or tinted mascara-type products for fixing and shaping hairs

Powders and multi-shade palettes that allow blending a custom tone

Cream pomades for intense, long-lasting colour and a fuller, denser look

Professional tinting and dyeing systems used in salon treatments

Brow serums and care products that complement the decorative segment

Brand overview

The assortment clearly splits into two price and positioning tiers. The mass-market layer is built on well-known drugstore names — Maybelline, Max Factor, Gosh — alongside trend-driven Nyx, Makeup Revolution, Catrice and ESSENCE COSMETICS, which offer wide shade ranges at accessible price points and are popular with younger shoppers. Dermacol represents the Central European mass segment, with a strong heritage in corrective cosmetics as well. In the premium tier, Benefit stands out with the highest product count in the category (74), best known for iconic brow-specific products and a higher price-to-value positioning. Artdeco delivers professional-grade quality aimed at makeup artists and salons. RefectoCil and Nanobrow are specialised brow-and-lash brands: RefectoCil is the recognised professional tinting standard across the salon industry, while Nanobrow combines tinting and care solutions with a dedicated brow focus.

Building an assortment as a B2B buyer

A base stock should rely on the wide shade ranges of mass-market brands — pencils, gels and powders from Maybelline, Nyx, Catrice or ESSENCE drive high turnover and cover the bulk of everyday demand. It is worth adding premium positions from Benefit and Artdeco as higher-margin items for impulse purchases or customers with higher expectations around formula and packaging. Serving salon and professional clients requires a separate range: RefectoCil and Nanobrow tinting systems are typically purchased in larger volumes and on a different supply rhythm than retail-shelf goods, so they are best managed as a distinct professional line. A balanced catalogue combines mass-market staples with a premium add-on and a dedicated B2B segment for salons.

Terms of cooperation

Brow makeup products on myfusion.eu are available wholesale to both retail chains and dropshipping partners, with no need to maintain a warehouse of their own. Stock is held in an EU warehouse, enabling delivery to Latvia, Lithuania, Estonia and the rest of Europe. Specific wholesale prices become visible after registering on the platform, which is designed for legal entities and professional resellers.

Brow makeup

Product segments

Brand overview

Building an assortment as a B2B buyer

Terms of cooperation

Cookie Settings

Cookie Settings