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Brow makeup

959 products

Revlon Professional Revlon Photoready Lifting Brow Gel 801-Clear 1 U In stock Price — for partners → Catrice Catrice Slim'matic Ultra Precise Brow Pencil Wp 060-Expresso In stock Price — for partners → RefectoCil Refectocil Brow Lamination Lote 7 Piezas In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Brow Powder Polvos Para Cejas Duo 03 1,8g In stock Price — for partners → EcoTools Ecotools Eyebrow Duo 1 U In stock Price — for partners → ESSENCE COSMETICS Essence Cosmetics Fix It Like A Pro Gel Fijador De Cejas Transparente 8,5ml In stock Price — for partners → RefectoCil Refectocil Beautylash Brow y Lash Colour Kit Tinte Cejas y Pestañas Negro 1 U In stock Price — for partners → Schwarzkopf Professional Schwarzkopf Brow Tint Permanente Cejas Castaño Claro 1 U In stock Price — for partners → Talika Eyebrow Liposourcils Mask Brown 5ml TALIKA Talika Eyebrow Liposourcils Mask Brown 5ml In stock Price — for partners → DS Spectral Brow Vital Eyebrow Serum 4ml DS DS Spectral Brow Vital Eyebrow Serum 4ml In stock Price — for partners → Talika Eyebrow Lipocils Expert Growth And Pigementation Gel 10ml TALIKA Talika Eyebrow Lipocils Expert Growth And Pigementation Gel 10ml In stock Price — for partners → La Roche Posay Respectissime Brown Eyebrown Pencil 1.3g La Roche-Posay La Roche Posay Respectissime Brown Eyebrown Pencil 1.3g In stock Price — for partners → MARIES Maries Pencil Cortasange 1ud In stock Price — for partners → Sensilis Eyebrow Sculptor 3 In 1#02-Taupe In stock Price — for partners → Avène Avene Couvrance Eyebrow Concealer Brown In stock Price — for partners → RefectoCil Eyelash And Eyebrow Tint Eyebrow Color 15 ml RefectoCil RefectoCil Eyelash And Eyebrow Tint Eyebrow Color 15 ml In stock Price — for partners → Kallos Cosmetics Profi Pil Eyelash And Eyebrow Eyebrow Color 15 ml KALLOS COSMETICS Kallos Cosmetics Profi Pil Eyelash And Eyebrow Eyebrow Color 15 ml In stock Price — for partners → Beter Beter Elite Depicting Tip Oblique Tip In stock Price — for partners → Beter Beter Brow Instant Eyebrows Dark Brown In stock Price — for partners → Beter Beter Brow Instant Eyebrows Light Brown In stock Price — for partners → Beter Beter Eyebrow Brush Pahmi Hair In stock Price — for partners → Beter Beter Brow Booster Gel 1 Light-Medium In stock Price — for partners → Rimmel London Professional Eyebrow Pencil 001 Rimmel London Rimmel London Professional Eyebrow Pencil 001 In stock Price — for partners → Beter Beter Elite Brush Double Eyebrows And Eyelashes In stock Price — for partners →

The brow makeup category brings together products for shaping, coloring and adding definition to eyebrows — from everyday pencils to professional tinting systems used in salons. The range suits both cosmetics retailers and drugstores serving everyday consumers, and beauty salons or technicians who need concentrated professional solutions. The category holds 954 products from multiple brands, spanning budget drugstore lines to specialised brow-care brands, allowing retailers of any format to build a broad offering.

Product segments

Brow makeup splits into several functional segments that together form a complete line from daily use to salon procedures.

  • Pencils with a slanted or fine tip for precise contour drawing and hair-stroke imitation
  • Brow gels and clear or tinted mascara-type products for fixing and shaping hairs
  • Powders and multi-shade palettes that allow blending a custom tone
  • Cream pomades for intense, long-lasting colour and a fuller, denser look
  • Professional tinting and dyeing systems used in salon treatments
  • Brow serums and care products that complement the decorative segment

Brand overview

The assortment clearly splits into two price and positioning tiers. The mass-market layer is built on well-known drugstore names — Maybelline, Max Factor, Gosh — alongside trend-driven Nyx, Makeup Revolution, Catrice and ESSENCE COSMETICS, which offer wide shade ranges at accessible price points and are popular with younger shoppers. Dermacol represents the Central European mass segment, with a strong heritage in corrective cosmetics as well. In the premium tier, Benefit stands out with the highest product count in the category (74), best known for iconic brow-specific products and a higher price-to-value positioning. Artdeco delivers professional-grade quality aimed at makeup artists and salons. RefectoCil and Nanobrow are specialised brow-and-lash brands: RefectoCil is the recognised professional tinting standard across the salon industry, while Nanobrow combines tinting and care solutions with a dedicated brow focus.

Building an assortment as a B2B buyer

A base stock should rely on the wide shade ranges of mass-market brands — pencils, gels and powders from Maybelline, Nyx, Catrice or ESSENCE drive high turnover and cover the bulk of everyday demand. It is worth adding premium positions from Benefit and Artdeco as higher-margin items for impulse purchases or customers with higher expectations around formula and packaging. Serving salon and professional clients requires a separate range: RefectoCil and Nanobrow tinting systems are typically purchased in larger volumes and on a different supply rhythm than retail-shelf goods, so they are best managed as a distinct professional line. A balanced catalogue combines mass-market staples with a premium add-on and a dedicated B2B segment for salons.

Terms of cooperation

Brow makeup products on myfusion.eu are available wholesale to both retail chains and dropshipping partners, with no need to maintain a warehouse of their own. Stock is held in an EU warehouse, enabling delivery to Latvia, Lithuania, Estonia and the rest of Europe. Specific wholesale prices become visible after registering on the platform, which is designed for legal entities and professional resellers.

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