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Eye makeup

3720 products

Rom&nd, Better Than Eyes, Eyeshadow Palette, 01, Dry Mango Tulip, 4, 6.5 g Rom&nd Rom&nd, Better Than Eyes, Eyeshadow Palette, 01, Dry Mango Tulip, 4, 6.5 g In stock Price — for partners → Rom&nd, Better Than Eyes, Eyeshadow Palette, 08, Peach Dahlia Garden, 10, 102 g Rom&nd Rom&nd, Better Than Eyes, Eyeshadow Palette, 08, Peach Dahlia Garden, 10, 102 g In stock Price — for partners → Bobbi Brown BOBBI BROWN LONG-WEAR CREAM SHADOW STICK - NUDE BEACH 1,6 GR In stock Price — for partners → Bobbi Brown BOBBI BROWN 24 HOUR KAJAL LINER - BLACK 1,2 GR In stock Price — for partners → DIOR CHRISTIAN DIOR DIORSHOW STYLO EYELINER 846 In stock Price — for partners → DIOR CHRISTIAN DIOR DIORSHOW STYLO EYELINER 466 In stock Price — for partners → DIOR CHRISTIAN DIOR DIORSHOW MONO COULEUR COUTURE 884 In stock Price — for partners → DIOR CHRISTIAN DIOR DIORSHOW ICONIC OVERCURL WATERPROOF OVER BLACK In stock Price — for partners → DIOR CHRISTIAN DIOR DIORSHOW ICONIC MASCARA OVERCURL 090 BLACK In stock Price — for partners → DIOR CHRISTIAN DIOR DIORRSHOW LIQUID LINER N 881 In stock Price — for partners → DIOR CHRISTIAN DIOR DIORRSHOW LIQUID LINER N 861 In stock Price — for partners → DIOR CHRISTIAN DIOR DIORRSHOW LIQUID LINER N 181 In stock Price — for partners → DIOR CHRISTIAN DIOR DIORRSHOW LIQUID LINER N 001 In stock Price — for partners → Rimmel London Rimmel London Wonder'bond Hyaluronic Rellenador De Pestañas 02-Brown 11ml In stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, No.BR623, Shoyu, 6 g *Tester Shiseido Shiseido, Shimmering, Cream Eyeshadow, No.BR623, Shoyu, 6 g *Tester In stock Price — for partners → Shiseido, Shimmering, Cream Eyeshadow, No.BL620, Esmaralda, 6 g *Tester Shiseido Shiseido, Shimmering, Cream Eyeshadow, No.BL620, Esmaralda, 6 g *Tester In stock Price — for partners → Shiseido Shiseido, Shimmering, Cream Eyeshadow, No.BK912, 6 g *Tester In stock Price — for partners → Rimmel London Scandaleyes Flex Lycra Mascara 12 ml Rimmel London Rimmel London Scandaleyes Flex Lycra Mascara 12 ml In stock Price — for partners → Rimmel Wonder'Bond Bonding Serum Mascara 11 ml 002 Black Brown Rimmel Rimmel Wonder'Bond Bonding Serum Mascara 11 ml 002 Black Brown In stock Price — for partners → Rimmel Scandaleyes Reloaded Mascara Extreme Black 12 ml Extra Black Rimmel Rimmel Scandaleyes Reloaded Mascara Extreme Black 12 ml Extra Black In stock Price — for partners → Rimmel Scandal Eyes WOW Wings Waterproof Mascara - Waterproof mascara 12 ml 001 Black Rimmel Rimmel Scandal Eyes WOW Wings Waterproof Mascara - Waterproof mascara 12 ml 001 Black In stock Price — for partners → JOVO JOVO DISPLAY SHARP LASH MASCARA EXPOSITOR 36 UDS In stock Price — for partners → JOVO JOVO DISPLAY CLEAR MASCARA EXPOSITOR 24 UDS In stock Price — for partners → Ardell DUO Striplash Adhesive Dark Tone - Lepidlo na řasy 7 g Ardell Ardell DUO Striplash Adhesive Dark Tone - Lepidlo na řasy 7 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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