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Eye makeup

3911 products

Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 02 Soft Macchiato Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 02 Soft Macchiato In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 03 Teddy Latte Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 03 Teddy Latte In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 06 Iced Mocha Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 06 Iced Mocha In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 08 Cocoa Crush Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 08 Cocoa Crush In stock Price — for partners → Essence Flick it! Eye Liner - Voděodolné precizní oční linky 0,5 ml 01 Black Essence Essence Flick it! Eye Liner - Voděodolné precizní oční linky 0,5 ml 01 Black In stock Price — for partners → Essence Lash Princess False Lash Effect Tubing Mascara - Řasenka 12 ml 01 Black Essence Essence Lash Princess False Lash Effect Tubing Mascara - Řasenka 12 ml 01 Black In stock Price — for partners → Essence Lash Princess Party Eye Liner - Dlouhotrvající tužka na oči 0,3 g 01 deep black Essence Essence Lash Princess Party Eye Liner - Dlouhotrvající tužka na oči 0,3 g 01 deep black In stock Price — for partners → Essence Lash Princess Volume & Length Party Mascara - Řasenka 10 ml Deep Black Essence Essence Lash Princess Volume & Length Party Mascara - Řasenka 10 ml Deep Black In stock Price — for partners → Essence Matte Eyeshadow - Krémové oční stíny 5 g 01 Oak Essence Essence Matte Eyeshadow - Krémové oční stíny 5 g 01 Oak In stock Price — for partners → Essence Rose Mini Eyeshadow Palette - Mini paletka očních stínů 3,6 g Essence Essence Rose Mini Eyeshadow Palette - Mini paletka očních stínů 3,6 g In stock Price — for partners → Essence Waterproof & Smudge-Proof Liner - Dlouhotrvající oční linky 1,2 ml 01 Essence Essence Waterproof & Smudge-Proof Liner - Dlouhotrvající oční linky 1,2 ml 01 In stock Price — for partners → ESTEE LAUDER MASCARA SUMPTUOUS N.01 EXTREME BLACK 2.8 ML Estee Lauder ESTEE LAUDER MASCARA SUMPTUOUS N.01 EXTREME BLACK 2.8 ML In stock Price — for partners → Yves Saint Laurent Couture Eyeliner 1 Deep Black 2,95ml Yves Saint Laurent Yves Saint Laurent Couture Eyeliner 1 Deep Black 2,95ml In stock Price — for partners → Clinique High Impact Mascara - Mascara for a maximum of 8 g of algae 03 Black Honey Clinique Clinique High Impact Mascara - Mascara for a maximum of 8 g of algae 03 Black Honey In stock Price — for partners → Korres Volcanic Minerals Drama Volume Mascara Mascara 11 ml Korres Korres Volcanic Minerals Drama Volume Mascara Mascara 11 ml In stock Price — for partners → Mac Eyeshadow Espresso Matte 1,5g MAC Mac Eyeshadow Espresso Matte 1,5g In stock Price — for partners → Mac Eyeshadow Ricepaper Frost 1,5g MAC Mac Eyeshadow Ricepaper Frost 1,5g In stock Price — for partners → Mac Eyeshadow Satin Taupe Frost 1,5g MAC Mac Eyeshadow Satin Taupe Frost 1,5g In stock Price — for partners → Mac Eyeshadow Yogurt Matte 1,5g MAC Mac Eyeshadow Yogurt Matte 1,5g In stock Price — for partners → Mesauda, Mega Lash Metallizato, Volumising, Mascara, Black, 14 ml Mesauda Mesauda, Mega Lash Metallizato, Volumising, Mascara, Black, 14 ml In stock Price — for partners → Mesauda, Femuline, Volumising, Mascara, Black, 9 ml Mesauda Mesauda, Femuline, Volumising, Mascara, Black, 9 ml In stock Price — for partners → Mesauda, Big and Thick Lashes, Waterproof, Volumising, Mascara, Black, 13 ml Mesauda Mesauda, Big and Thick Lashes, Waterproof, Volumising, Mascara, Black, 13 ml In stock Price — for partners → Lancome, Idole Curl Goddess, Curl & Volume, Mascara, 1, Black, 8 ml Lancome Lancome, Idole Curl Goddess, Curl & Volume, Mascara, 1, Black, 8 ml In stock Price — for partners → Mac Mini Macstack Mega Brush MAC Mac Mini Macstack Mega Brush In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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