LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3900 products

Sisley Phyto - Eye Twist 11 Copper 1,5g Sisley Sisley Phyto - Eye Twist 11 Copper 1,5g In stock Price — for partners → Sisley Phyto - Eye Twist 12 Emerald 1,5g Sisley Sisley Phyto - Eye Twist 12 Emerald 1,5g In stock Price — for partners → Sisley Phyto - Eye Twist 18 Fawn 1,5g Sisley Sisley Phyto - Eye Twist 18 Fawn 1,5g In stock Price — for partners → Sisley Sisley Phyto-Eye Palette 1 Tender Toffee 7,2g In stock Price — for partners → Sisley Phyto - Khol Star Waterproof Eye Pencil 10 Mystic Plum 0,3g Sisley Sisley Phyto - Khol Star Waterproof Eye Pencil 10 Mystic Plum 0,3g In stock Price — for partners → Sisley Phyto - Khol Star Waterproof Eye Pencil 9 Sparkling Pearl 0,3g Sisley Sisley Phyto - Khol Star Waterproof Eye Pencil 9 Sparkling Pearl 0,3g In stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner 4 Matte graphite 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner 4 Matte graphite 0,3g In stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner 5 Matte Peacock 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner 5 Matte Peacock 0,3g In stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner 6 Matte Chestnut 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner 6 Matte Chestnut 0,3g In stock Price — for partners → Sisley Phyto - Khol Star Waterproof Stylo Liner M1 Matte Onyx 0,3g Sisley Sisley Phyto - Khol Star Waterproof Stylo Liner M1 Matte Onyx 0,3g In stock Price — for partners → Mac Eyeshadow Sable Frost 1,5g MAC Cosmetics Mac Eyeshadow Sable Frost 1,5g In stock Price — for partners → Mac Dazzleshadow Stick Eyeshadow Filthy Martini 1,6g MAC Cosmetics Mac Dazzleshadow Stick Eyeshadow Filthy Martini 1,6g In stock Price — for partners → Mac Dazzleshadow Stick Eyeshadow Gold Stud 1,6g MAC Cosmetics Mac Dazzleshadow Stick Eyeshadow Gold Stud 1,6g In stock Price — for partners → Mac Dazzleshadow Stick Eyeshadow Taupe It Off 1,6g MAC Cosmetics Mac Dazzleshadow Stick Eyeshadow Taupe It Off 1,6g In stock Price — for partners → Mac Eye Shadow Glitter Single Compact She Sparkles 1g MAC Cosmetics Mac Eye Shadow Glitter Single Compact She Sparkles 1g In stock Price — for partners → Mac Eye Shadow Metallic Single Compact Illuminaughty 1g MAC Cosmetics Mac Eye Shadow Metallic Single Compact Illuminaughty 1g In stock Price — for partners → Mac Eye Shadow Metallic Single Compact Joie De Glitz 1g MAC Cosmetics Mac Eye Shadow Metallic Single Compact Joie De Glitz 1g In stock Price — for partners → Mac Eye Shadow Metallic Single Compact Yes To Sequins 1g MAC Cosmetics Mac Eye Shadow Metallic Single Compact Yes To Sequins 1g In stock Price — for partners → Chanel Les 4 Ombres 352 Elemental Chanel Chanel Les 4 Ombres 352 Elemental In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 01 Vanilla Foam Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 01 Vanilla Foam In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 02 Soft Macchiato Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 02 Soft Macchiato In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 03 Teddy Latte Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 03 Teddy Latte In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 06 Iced Mocha Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 06 Iced Mocha In stock Price — for partners → Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 07 Cinnamon Swirl Essence Essence Blur Nude Eyeshadow Stick - Oční stíny v tyčince 1,2 g 07 Cinnamon Swirl In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.