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Eye makeup

3751 products

Catrice Catrice The Soft Peony Paleta De Sombras De Ojo 9g In stock Price — for partners → Artdeco Sombra Mono Artdeco Artdeco Sombra Mono In stock Price — for partners → Rom&nd, Better Than Eyes, Eyeshadow Palette, 01, Dry Mango Tulip, 4, 6.5 g Rom&nd Rom&nd, Better Than Eyes, Eyeshadow Palette, 01, Dry Mango Tulip, 4, 6.5 g In stock Price — for partners → Rom&nd, Better Than Eyes, Eyeshadow Palette, 08, Peach Dahlia Garden, 10, 102 g Rom&nd Rom&nd, Better Than Eyes, Eyeshadow Palette, 08, Peach Dahlia Garden, 10, 102 g In stock Price — for partners → L´Oréal Haute Precision Liquid Eyeliner 1 pc 01 Noir L´Oréal Paris L´Oréal Haute Precision Liquid Eyeliner 1 pc 01 Noir In stock Price — for partners → Pupa Vamp! Palette 5,2 g 003 Pinkish Bronze Pupa Pupa Vamp! Palette 5,2 g 003 Pinkish Bronze In stock Price — for partners → Pupa Vamp! Palette 5,2 g 002 Gold Bronze Pupa Pupa Vamp! Palette 5,2 g 002 Gold Bronze In stock Price — for partners → Chanel Ombre Premiere Longwear Powder Eyeshadow - Long Lasting Powder Eyeshadow 2 g 246 Bois Noir Chanel Chanel Ombre Premiere Longwear Powder Eyeshadow - Long Lasting Powder Eyeshadow 2 g 246 Bois Noir In stock Price — for partners → Artdeco Multi Lashes Volume Mascara Refill 8 ml Black - náplň Artdeco Artdeco Multi Lashes Volume Mascara Refill 8 ml Black - náplň In stock Price — for partners → Artdeco Multi Lashes Volume Mascara - Volumizing mascara 8 ml Black Artdeco Artdeco Multi Lashes Volume Mascara - Volumizing mascara 8 ml Black In stock Price — for partners → Artdeco Endless Lashes Mascara - Prodlužující řasenka Black Artdeco Artdeco Endless Lashes Mascara - Prodlužující řasenka Black In stock Price — for partners → Artdeco Angel Eyes Mascara - volume, length and separation 10 ml 6P1 Azure Artdeco Artdeco Angel Eyes Mascara - volume, length and separation 10 ml 6P1 Azure In stock Price — for partners → Catrice Catrice Dramatic Curl Lashes 1 U In stock Price — for partners → NARS Climax Extreme Mini Mascara 4 g Black NARS NARS Climax Extreme Mini Mascara 4 g Black In stock Price — for partners → Artdeco Green Couture Smooth Eye Liner - Eye pencil 1 g 10 Black Artdeco Artdeco Green Couture Smooth Eye Liner - Eye pencil 1 g 10 Black In stock Price — for partners → Artdeco Green Couture Smooth Eye Liner - Eye pencil 1 g 14 Stone Artdeco Artdeco Green Couture Smooth Eye Liner - Eye pencil 1 g 14 Stone In stock Price — for partners → Artdeco Smooth Eye Liner 1,4 g 15 Volcanic Ash Artdeco Artdeco Smooth Eye Liner 1,4 g 15 Volcanic Ash In stock Price — for partners → Pupa True Eyes Eye Liner Pencil 1,4 g 01 Black Pupa Pupa True Eyes Eye Liner Pencil 1,4 g 01 Black In stock Price — for partners → Artdeco Liquid Liner - Oční linky 0,4 ml Deep Black Artdeco Artdeco Liquid Liner - Oční linky 0,4 ml Deep Black In stock Price — for partners → Dermacol Ruby Mascara Extreme Volume & Fast Effect - Barevná řasenka 12,6 ml Dermacol Dermacol Ruby Mascara Extreme Volume & Fast Effect - Barevná řasenka 12,6 ml In stock Price — for partners → Dermacol Just Mascara Waterproof - Voděodolná řasenka 12,6 ml Black Dermacol Dermacol Just Mascara Waterproof - Voděodolná řasenka 12,6 ml Black In stock Price — for partners → Dermacol Infinity Extreme Volume Mascara - Objemová řasenka 6,5 ml Black Dermacol Dermacol Infinity Extreme Volume Mascara - Objemová řasenka 6,5 ml Black In stock Price — for partners → Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 05 Ivory Maybelline Maybelline Fit Me Microscopic Corrector - Korektor v tužce 0,28 g 05 Ivory In stock Price — for partners → Yves Saint Laurent Lash Latex Mascara - Prodlužující řasenka 9 ml Black Yves Saint Laurent Yves Saint Laurent Lash Latex Mascara - Prodlužující řasenka 9 ml Black In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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