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Eye makeup

3900 products

Catrice Hyper Liner Brush Eyeliner Waterproof 020 0,52ml Catrice Catrice Hyper Liner Brush Eyeliner Waterproof 020 0,52ml In stock Price — for partners → Catrice Catrice Hyper Liner Brush Eyeliner Waterproof 030 0,52ml In stock Price — for partners → Catrice Catrice Glam y Doll Curl Freeze Gel Moldeador De Pestañas 010 9,5ml In stock Price — for partners → BioNike, Defence Color, Volumizing, Mascara, Black, 11 ml BioNike BioNike, Defence Color, Volumizing, Mascara, Black, 11 ml In stock Price — for partners → BioNike, Defence Color, Volumizing & Defining, Mascara, Black, 8 ml BioNike BioNike, Defence Color, Volumizing & Defining, Mascara, Black, 8 ml In stock Price — for partners → BioNike, Defence Color Infinity, Volumizing & Defining, Mascara, Black, 13 ml BioNike BioNike, Defence Color Infinity, Volumizing & Defining, Mascara, Black, 13 ml In stock Price — for partners → BioNike, Defence Color, Waterproof, Kajal Eye Pencil, Long Lasting & Defining, Kajal Eye Pencil, 001, Nero BioNike BioNike, Defence Color, Waterproof, Kajal Eye Pencil, Long Lasting & Defining, Kajal Eye Pencil, 001, Nero In stock Price — for partners → Tolure Cosmetics Black To Nature Boost & Growth Mascara 8,5 ml Tolure Cosmetics Tolure Cosmetics Black To Nature Boost & Growth Mascara 8,5 ml In stock Price — for partners → Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 060 2,8g Catrice Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 060 2,8g In stock Price — for partners → Catrice Hyper Lenghth Máscara De Pestañas 010 11ml Catrice Catrice Hyper Lenghth Máscara De Pestañas 010 11ml In stock Price — for partners → Catrice Hyper Lenghth Máscara De Pestaña Waterproof 010 11ml Catrice Catrice Hyper Lenghth Máscara De Pestaña Waterproof 010 11ml In stock Price — for partners → Catrice Tubing Stay In Place Máscara De Pestañas 010 11ml Catrice Catrice Tubing Stay In Place Máscara De Pestañas 010 11ml In stock Price — for partners → Catrice Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 040 2,8g In stock Price — for partners → Catrice Catrice Diamond Treasures Sombra De Ojos En Crema A Polvo 050 2,8g In stock Price — for partners → ArtDeco, Whispers Of The Silk Road Collection, Illuminating, Eyeshadow Powder, 118, Pearly Uzbek Rose, 1, Refillable, 0.8 g Artdeco ArtDeco, Whispers Of The Silk Road Collection, Illuminating, Eyeshadow Powder, 118, Pearly Uzbek Rose, 1, Refillable, 0.8 g In stock Price — for partners → ArtDeco, Whispers Of The Silk Road Collection, Illuminating, Eyeshadow Powder, 36, Pearly Monument, 1, Refillable, 0.8 g Artdeco ArtDeco, Whispers Of The Silk Road Collection, Illuminating, Eyeshadow Powder, 36, Pearly Monument, 1, Refillable, 0.8 g In stock Price — for partners → ArtDeco, Whispers Of The Silk Road Collection, Illuminating & Glow, Eyeshadow Powder, 34A, Pearly Golden Brown, 1, Refillable, 0.8 g Artdeco ArtDeco, Whispers Of The Silk Road Collection, Illuminating & Glow, Eyeshadow Powder, 34A, Pearly Golden Brown, 1, Refillable, 0.8 g In stock Price — for partners → ArtDeco, ArtDeco, Pearly & Shimmering, Eyeshadow Powder, 98A, Pearly Dream of Porto, 1 Shade, Refillable, 0.8 g Artdeco ArtDeco, ArtDeco, Pearly & Shimmering, Eyeshadow Powder, 98A, Pearly Dream of Porto, 1 Shade, Refillable, 0.8 g In stock Price — for partners → ArtDeco, ArtDeco, Pearlescent, Eyeshadow Powder, 295, Pearly Deceptive White, 1 Shade, Refillable, 0.8 g Artdeco ArtDeco, ArtDeco, Pearlescent, Eyeshadow Powder, 295, Pearly Deceptive White, 1 Shade, Refillable, 0.8 g In stock Price — for partners → ArtDeco, ArtDeco, Matte, Eyeshadow Powder, 544, Generous Beige, 1 Shade, Refill, 0.8 g Artdeco ArtDeco, ArtDeco, Matte, Eyeshadow Powder, 544, Generous Beige, 1 Shade, Refill, 0.8 g In stock Price — for partners → ArtDeco, ArtDeco, Matte, Eyeshadow Powder, 525, Handmade Chocolate, 1 Shade, Refill, 0.8 g Artdeco ArtDeco, ArtDeco, Matte, Eyeshadow Powder, 525, Handmade Chocolate, 1 Shade, Refill, 0.8 g In stock Price — for partners → ArtDeco, ArtDeco, Matte, Eyeshadow Powder, 508, Ancient Iron, 1 Shade, Refill, 0.8 g Artdeco ArtDeco, ArtDeco, Matte, Eyeshadow Powder, 508, Ancient Iron, 1 Shade, Refill, 0.8 g In stock Price — for partners → ArtDeco, ArtDeco, Eyeshadow Powder, 223, Pearly French Chic, 1 Shade, Refill, 0.8 g Artdeco ArtDeco, ArtDeco, Eyeshadow Powder, 223, Pearly French Chic, 1 Shade, Refill, 0.8 g In stock Price — for partners → ArtDeco, ArtDeco, Eyeshadow Powder, 241, Pearly Warm Brown, 1 Shade, Refill, 0.8 g Artdeco ArtDeco, ArtDeco, Eyeshadow Powder, 241, Pearly Warm Brown, 1 Shade, Refill, 0.8 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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