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Eye makeup

3751 products

Givenchy Givenchy Liner Disturbia No1 Black In stock Price — for partners → Revlon Colorstay 16 Hour Eye Shadow 505 Decadent Revlon Professional Revlon Colorstay 16 Hour Eye Shadow 505 Decadent In stock Price — for partners → Pupa Wonder Me Shake Contour - Liquid bronzer 5.5 ml Pupa Pupa Wonder Me Shake Contour - Liquid bronzer 5.5 ml In stock Price — for partners → Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml Pupa Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml In stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Pupa Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml In stock Price — for partners → Pupa Vamp! All In One Mascara - Mascara 9 ml Pupa Pupa Vamp! All In One Mascara - Mascara 9 ml In stock Price — for partners → Clinique Clinique All About Shadow Quad 06-Pink Chocolate 4,8g In stock Price — for partners → Clinique Clinique All About Shadow Quad 05-On Safari 4,8g In stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml 0ml Pupa Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml 0ml In stock Price — for partners → Pupa Vamp! Extreme Mascara - Mascara 12 ml Pupa Pupa Vamp! Extreme Mascara - Mascara 12 ml In stock Price — for partners → Dior Mono Couleur Couture Eye Shadow 2 g Christian Dior Dior Mono Couleur Couture Eye Shadow 2 g In stock Price — for partners → Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml Giorgio Armani Armani Eye Tint Silk Liquid Satin Eye Color 3,9 ml In stock Price — for partners → Sleek I-Divine Eyeshadow Palette Level Up SLEEK Sleek I-Divine Eyeshadow Palette Level Up In stock Price — for partners → Sleek I-Divine Eyeshadow Palette Grounded SLEEK Sleek I-Divine Eyeshadow Palette Grounded In stock Price — for partners → Clinique Clinique All About Shadow Soft Matte Sunset Glow 2,2g In stock Price — for partners → Nyx Jumbo Eye Pencil Black Bean 5g Nyx Nyx Jumbo Eye Pencil Black Bean 5g In stock Price — for partners → Manasi Eye Glow Colour - natural brightening eyeshadow 5 g (M)anasi Manasi Eye Glow Colour - natural brightening eyeshadow 5 g In stock Price — for partners → Dior Diorshow On Stage Eyeliner Waterproof 009 White 1,2g DIOR Dior Diorshow On Stage Eyeliner Waterproof 009 White 1,2g In stock Price — for partners → Dior Mascara Diorshow Overvolume Black 8,5g DIOR Dior Mascara Diorshow Overvolume Black 8,5g In stock Price — for partners → Dior Diorshow Iconic Overcurl Mascara 694 Brown 6g DIOR Dior Diorshow Iconic Overcurl Mascara 694 Brown 6g In stock Price — for partners → Givenchy Khol Couture Wp 04 Givenchy Givenchy Khol Couture Wp 04 In stock Price — for partners → Givenchy Khol Couture Wp 02 Givenchy Givenchy Khol Couture Wp 02 In stock Price — for partners → Givenchy Ombretti Le 9 Dg N°01 Givenchy Givenchy Ombretti Le 9 Dg N°01 In stock Price — for partners → Artdeco Volume Sensation Mascara 15 ml Artdeco Artdeco Volume Sensation Mascara 15 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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