LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3751 products

Sisley So Curl Mascara Deep Brown 10ml Sisley Sisley So Curl Mascara Deep Brown 10ml In stock Price — for partners → Givenchy Givenchy L'interdit Mascara Volume Black N01 In stock Price — for partners → Lancome Idole Tint Liquid Eyeshadow 03 Sand Storm 7ml Lancome Lancome Idole Tint Liquid Eyeshadow 03 Sand Storm 7ml In stock Price — for partners → Bobbi Brown Essential Eye Shadow Trios - golden Hour 4,4g Bobbi Brown Bobbi Brown Essential Eye Shadow Trios - golden Hour 4,4g In stock Price — for partners → Lancome Hypnose Palette 5 Couleurs N 14 - Smokey Chic 4g Lancome Lancome Hypnose Palette 5 Couleurs N 14 - Smokey Chic 4g In stock Price — for partners → Dior Diorshow 5 Couleurs Couture Eyeshadow Palette 673 Red Tartan 7g DIOR Dior Diorshow 5 Couleurs Couture Eyeshadow Palette 673 Red Tartan 7g In stock Price — for partners → Sisley Ombree Eqluat Liquid Eyeshadow 3 Pink Gold 6,5ml Sisley Sisley Ombree Eqluat Liquid Eyeshadow 3 Pink Gold 6,5ml In stock Price — for partners → Mac Extra Dimension Eyeshadow Rich Core 1,3g MAC Cosmetics Mac Extra Dimension Eyeshadow Rich Core 1,3g In stock Price — for partners → Mac Eye Shadow Glitter Single Compact Let’S Roll 1g MAC Cosmetics Mac Eye Shadow Glitter Single Compact Let’S Roll 1g In stock Price — for partners → Yves Saint Laurent Yves Saint Laurent Lines Liberated Waterproof Eye-Pencil 05 Primastic Black 1,2g In stock Price — for partners → Dior Liquid Eye Liner 301 Shimmer green 0,55ml DIOR Dior Liquid Eye Liner 301 Shimmer green 0,55ml In stock Price — for partners → Dior Liquid Eye Liner 181 Satin Indigo 0,55ml DIOR Dior Liquid Eye Liner 181 Satin Indigo 0,55ml In stock Price — for partners → Dior Liquid Eye Liner 001 Satin White 0,55ml DIOR Dior Liquid Eye Liner 001 Satin White 0,55ml In stock Price — for partners → Dior Diorshow 24H Stylo Waterproof Eyeliner Matte Mint 0,3g DIOR Dior Diorshow 24H Stylo Waterproof Eyeliner Matte Mint 0,3g In stock Price — for partners → Makeup Revolution 5D Whip Lift Mascara - Lengthening mascara 12 ml 0ml Makeup Revolution Makeup Revolution 5D Whip Lift Mascara - Lengthening mascara 12 ml 0ml In stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g In stock Price — for partners → Yves Saint Laurent Mascara Volume Effet Faux Cils 7,5 ml Yves Saint Laurent Yves Saint Laurent Mascara Volume Effet Faux Cils 7,5 ml In stock Price — for partners → L´Oréal Volume Million Lashes So Couture - Mascara for volume and turning algae 9.5 ml 9ml L´Oréal Paris L´Oréal Volume Million Lashes So Couture - Mascara for volume and turning algae 9.5 ml 9ml In stock Price — for partners → Clinique Quickliner For Eyes 02 Smoky 0,3g Clinique Clinique Quickliner For Eyes 02 Smoky 0,3g In stock Price — for partners → Clinique Clinique All About Shadow Duo Beach Plum 2,2g In stock Price — for partners → Clinique Clinique All About Shadow Super Shimmer 24-Angel Eyes 2,2g In stock Price — for partners → Essence Cosmetics Ess Eyeliner Liquid Eye Sparkle 01 -D ESSENCE COSMETICS Essence Cosmetics Ess Eyeliner Liquid Eye Sparkle 01 -D In stock Price — for partners → Bourjois Bourjois Slim Liner Delineador De Ojos Waterproof 002-Spicy Brown 1 U In stock Price — for partners → Bobbi Brown Bobbi Brown Smokey Eye Mascara Mascara 3 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.