LV Latviešu LT Lietuvių EE Eesti RU Русский
Sign up

Eye makeup

3890 products

Rimmel London Rimmel London Thrill Seeker Megalift Máscara De Pestañas 004-Waterproof Black 12,5ml In stock Price — for partners → Max Factor Max Factor 2000 Calorie Long Lash Era Mascara De Pestañas 003-Brown 7,8ml In stock Price — for partners → NARS Nars Eyeshadow Palette Lavender Haze In stock Price — for partners → Dermacol Icon Mascara - Řasenka pro efekt umělých řas 8 g Black Dermacol Dermacol Icon Mascara - Řasenka pro efekt umělých řas 8 g Black In stock Price — for partners → Lancome, Hypnose, Eyeshadow Palette, 16, Drama Denim, 5, 4 g Lancome Lancome, Hypnose, Eyeshadow Palette, 16, Drama Denim, 5, 4 g In stock Price — for partners → Lancome, Hypnose, Eyeshadow Palette, 04, Taupe Craze, 5, 4 g Lancome Lancome, Hypnose, Eyeshadow Palette, 04, Taupe Craze, 5, 4 g In stock Price — for partners → Lancome, Lash Idole, Lifting, Mascara, 01, Black, 5 ml Lancome Lancome, Lash Idole, Lifting, Mascara, 01, Black, 5 ml In stock Price — for partners → Set Trio, Lancome, Hypnose, Volumizing, Mascara, 01, Noir Hypnotic, 3 pcs, 6.5 ml Lancome Set Trio, Lancome, Hypnose, Volumizing, Mascara, 01, Noir Hypnotic, 3 pcs, 6.5 ml In stock Price — for partners → Set Duo, Lancome, Lash Idole, Volume, Mascara, Black, 2 pcs, 8 ml Lancome Set Duo, Lancome, Lash Idole, Volume, Mascara, Black, 2 pcs, 8 ml In stock Price — for partners → ENOUGH Collagen 3X Perfection Volume Mascara 9 ml ENOUGH ENOUGH Collagen 3X Perfection Volume Mascara 9 ml In stock Price — for partners → Lancome Idole Liquid Blush 9 ml 10 - Pink OH LA LA Lancome Lancome Idole Liquid Blush 9 ml 10 - Pink OH LA LA In stock Price — for partners → Mavala, Mavala, Waterproof, Volumizing & Defining, Mascara, Brown, 10 ml MAVALA Mavala, Mavala, Waterproof, Volumizing & Defining, Mascara, Brown, 10 ml In stock Price — for partners → Artdeco Eyeshadow Pearl 0,8 g 18 Pearly Light Misty Wood Artdeco Artdeco Eyeshadow Pearl 0,8 g 18 Pearly Light Misty Wood In stock Price — for partners → Artdeco Smooth Eyeshadow Stick 3 g 88 Atlantic Blue Artdeco Artdeco Smooth Eyeshadow Stick 3 g 88 Atlantic Blue In stock Price — for partners → Artdeco Smooth Eyeshadow Stick 3 g 78 Soft Anthracite Artdeco Artdeco Smooth Eyeshadow Stick 3 g 78 Soft Anthracite In stock Price — for partners → Artdeco Smooth Eyeshadow Stick 3 g 92 Floral Green Artdeco Artdeco Smooth Eyeshadow Stick 3 g 92 Floral Green In stock Price — for partners → Artdeco Smooth Eyeshadow Stick 3 g 06 Silky Rose Artdeco Artdeco Smooth Eyeshadow Stick 3 g 06 Silky Rose In stock Price — for partners → Artdeco Smooth Eyeshadow Stick 3 g 68 Sparkling Hazel Artdeco Artdeco Smooth Eyeshadow Stick 3 g 68 Sparkling Hazel In stock Price — for partners → Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Brown Makeup Revolution Makeup Revolution Wrap Lash Tubing Mascara - Řasenka 8,5 ml Brown In stock Price — for partners → Lancome, Monsieur Big, Waterproof, Volumizing, Mascara, 01, Black, 10 ml Lancome Lancome, Monsieur Big, Waterproof, Volumizing, Mascara, 01, Black, 10 ml In stock Price — for partners → Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g 700 Over Noir Yves Saint Laurent Yves Saint Laurent Couture Mini Clutch Eye Palette - Paletka očních stínů 4 g 700 Over Noir In stock Price — for partners → Clinique High Impact Mascara 8 ml Clinique Clinique High Impact Mascara 8 ml In stock Price — for partners → Kiss My Face Falscara Mega Multipack 01 - Trsové řasy Kiss My Face Kiss My Face Falscara Mega Multipack 01 - Trsové řasy In stock Price — for partners → Kiss My Face Falscara Mega Multipack 03 - Trsové řasy Kiss My Face Kiss My Face Falscara Mega Multipack 03 - Trsové řasy In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Cookie Settings

You can choose which types of cookies we are allowed to use. Necessary cookies are always active. For more information about the cookies used, see the Cookie Policy.

Necessary

Required for the website to function.
These cannot be disabled, so user consent is not required.

Analytics

Help improve website performance by tracking visits and traffic sources.
If declined, your visit will not be included in our analytics.

Marketing

Help provide you with personalized information about our products and services.
If declined, you will not receive personalized content.

Functional

Enable additional features and personalization, such as remembering your preferences.
If declined, some functionality may be unavailable.