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Eye makeup

3751 products

MADERAS RUBOR COLORETE Nº 03 DUNA MADERAS MADERAS RUBOR COLORETE Nº 03 DUNA In stock Price — for partners → MADERAS RUBOR COLORETE Nº 01 TIERRA MADERAS MADERAS RUBOR COLORETE Nº 01 TIERRA In stock Price — for partners → MADERAS RUBOR COLORETE Nº 06 SIENA MADERAS MADERAS RUBOR COLORETE Nº 06 SIENA In stock Price — for partners → MADERAS RUBOR COLORETE Nº 04 OASIS MADERAS MADERAS RUBOR COLORETE Nº 04 OASIS In stock Price — for partners → MADERAS RUBOR COLORETE Nº 02 SOMBRA MADERAS MADERAS RUBOR COLORETE Nº 02 SOMBRA In stock Price — for partners → PINAUD MASCARA PESTAÑAS NEGRO 5 ML PINAUD PINAUD MASCARA PESTAÑAS NEGRO 5 ML In stock Price — for partners → LANCOME HYPNOSE DRAMA MASCARA 10GRA SIN CAJA Lancome LANCOME HYPNOSE DRAMA MASCARA 10GRA SIN CAJA In stock Price — for partners → MYA SOMBRAS 9 COLORES + APLICADOR 2 AROMYA MYA SOMBRAS 9 COLORES + APLICADOR 2 In stock Price — for partners → DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 13 MAR. MOKA DEKADE DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 13 MAR. MOKA In stock Price — for partners → E. LLORCA PERFILADOR OJOS SUAVE Nº1 E LLORCA E. LLORCA PERFILADOR OJOS SUAVE Nº1 In stock Price — for partners → L'OREAL MASCARA VOLUME MILLION LASHES L OREAL L'OREAL MASCARA VOLUME MILLION LASHES In stock Price — for partners → L'OREAL MASCARA VOLUME MILLION LASHES EXTRA BLACK L OREAL L'OREAL MASCARA VOLUME MILLION LASHES EXTRA BLACK In stock Price — for partners → L'OREAL MASCARA AIR MEGA VOLUME BLACK L OREAL L'OREAL MASCARA AIR MEGA VOLUME BLACK In stock Price — for partners → L'OREAL MASCARA VOLUME MILLION LASHES BALM BLACK L OREAL L'OREAL MASCARA VOLUME MILLION LASHES BALM BLACK In stock Price — for partners → DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 10 GRIS CENI DEKADE DEKADE LAPIZ OJOS KAJAL EXTRA SEDA Nº 10 GRIS CENI In stock Price — for partners → NURANA SOMBRA OJOS 3GR Nº7 NURANA NURANA SOMBRA OJOS 3GR Nº7 In stock Price — for partners → PINAUD MASCARA PROFESIONAL NEGRO PINAUD PINAUD MASCARA PROFESIONAL NEGRO In stock Price — for partners → AROMYA MYA EXTREME LAPIZ OJOS CORTO Nº 405 GRIS In stock Price — for partners → Maybelline Nudes of New York - Palette of 16 eye shadows 18.0g Maybelline Maybelline Nudes of New York - Palette of 16 eye shadows 18.0g In stock Price — for partners → Rare Beauty Weightless Eyeshadow Stick Integrity 1.3 g RARE BEAUTY Rare Beauty Weightless Eyeshadow Stick Integrity 1.3 g In stock Price — for partners → Rare Beauty Weightless Eyeshadow Stick Adventure 1.3 g RARE BEAUTY Rare Beauty Weightless Eyeshadow Stick Adventure 1.3 g In stock Price — for partners → Rare Beauty Weightless Eyeshadow Stick Well Being 1.3 g RARE BEAUTY Rare Beauty Weightless Eyeshadow Stick Well Being 1.3 g In stock Price — for partners → Rare Beauty Weightless Eyeshadow Stick Growth 1.3 g RARE BEAUTY Rare Beauty Weightless Eyeshadow Stick Growth 1.3 g In stock Price — for partners → Givenchy Le 9 Paletta Yeux N9 Givenchy Givenchy Le 9 Paletta Yeux N9 In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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