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Eye makeup

3751 products

Artdeco Eyeshadow Pearl 0,8 g Artdeco Artdeco Eyeshadow Pearl 0,8 g In stock Price — for partners → Dermacol True Colour Eyeliner 12h Dermacol Dermacol True Colour Eyeliner 12h In stock Price — for partners → Givenchy Couture Waterproof Eyeliner 0,3 g Givenchy Givenchy Couture Waterproof Eyeliner 0,3 g In stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Pupa Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml In stock Price — for partners → Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml Pupa Pupa VAMP! Liquid Eyeshadow - Liquid eyeshadow 4 ml In stock Price — for partners → Givenchy Le 9 Palette 8 g Givenchy Givenchy Le 9 Palette 8 g In stock Price — for partners → Pupa True Eyes Eye Liner Pencil 1,4 g Pupa Pupa True Eyes Eye Liner Pencil 1,4 g In stock Price — for partners → L´Oréal Haute Precision Liquid Eyeliner 1 pc L´Oréal Paris L´Oréal Haute Precision Liquid Eyeliner 1 pc In stock Price — for partners → L´Oréal Haute Precision Liquid Eyeliner 1 pc L´Oréal Paris L´Oréal Haute Precision Liquid Eyeliner 1 pc In stock Price — for partners → L´Oréal Telescopic Extensionist Mascara 9,9 ml L´Oréal Paris L´Oréal Telescopic Extensionist Mascara 9,9 ml In stock Price — for partners → Dior Mono Couleur Couture Eye Shadow 2 g Christian Dior Dior Mono Couleur Couture Eye Shadow 2 g In stock Price — for partners → Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml Christian Dior Dior Diorshow Ultra-Precise Felt-Tip Eyeliner 0,55 ml In stock Price — for partners → Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml Pupa Pupa Wonder Me Shake Blush Liquid Blush 5.5 ml In stock Price — for partners → Ardell Naked Shapewear 444 - False eyelashes 0ml Ardell Ardell Naked Shapewear 444 - False eyelashes 0ml In stock Price — for partners → Ardell Naked Shapewear 443 - False eyelashes 0ml Ardell Ardell Naked Shapewear 443 - False eyelashes 0ml In stock Price — for partners → Ardell Naked Shapewear 442 - false lashes 0ml Ardell Ardell Naked Shapewear 442 - false lashes 0ml In stock Price — for partners → Ardell Naked Shapewear 440 - Nalepovací řasy 0ml Ardell Ardell Naked Shapewear 440 - Nalepovací řasy 0ml In stock Price — for partners → Benefit Badgal Bounce Voluminizing Mascara - Objemová řasenka 4 g Benefit Benefit Badgal Bounce Voluminizing Mascara - Objemová řasenka 4 g In stock Price — for partners → Benefit Badgal Bang Mascara - Volumizing mascara 8.5 g Benefit Benefit Badgal Bang Mascara - Volumizing mascara 8.5 g In stock Price — for partners → Maybelline Sculpting Stix Rosy Sculpt Eye Liner Maybelline Maybelline Sculpting Stix Rosy Sculpt Eye Liner In stock Price — for partners → L´Oréal Panorama Mascara 9,9 ml L´Oréal Paris L´Oréal Panorama Mascara 9,9 ml In stock Price — for partners → L´Oréal Panorama Mascara 9,9 ml L´Oréal Paris L´Oréal Panorama Mascara 9,9 ml In stock Price — for partners → Benefit Badgal Bounce Voluminizing Mascara 8,5 g Benefit Benefit Badgal Bounce Voluminizing Mascara 8,5 g In stock Price — for partners → Ardell Duo Striplash Adhesive 14 g Ardell Ardell Duo Striplash Adhesive 14 g In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.

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