Eye makeup

3960 products

Ombre Hypnôse Stylo Longwear Cream Eyeshadow Stick - Long-lasting eye shadow in a 1.4 g pencil Lancome Ombre Hypnôse Stylo Longwear Cream Eyeshadow Stick - Long-lasting eye shadow in a 1.4 g pencil In stock Price — for partners → Monsieur Big Volume Mascara Lancome Monsieur Big Volume Mascara In stock Price — for partners → Le Stylo Waterproof Eyeliner 0,35 g Lancome Le Stylo Waterproof Eyeliner 0,35 g In stock Price — for partners → Le Stylo Waterproof Eyeliner 0,35 g Lancome Le Stylo Waterproof Eyeliner 0,35 g In stock Price — for partners → Le Crayon Khol (01 Noir) - Eyeliner Lancome Le Crayon Khol (01 Noir) - Eyeliner In stock Price — for partners → Idols Waterproof Liner 1 ml Lancome Idols Waterproof Liner 1 ml In stock Price — for partners → Idôle Tint Liquid Eye-Blusher - 2 in 1 liquid eyeshadow and liner 7 ml Lancome Idôle Tint Liquid Eye-Blusher - 2 in 1 liquid eyeshadow and liner 7 ml In stock Price — for partners → Idôle Tint Liquid Eye-Blusher - 2 in 1 liquid eyeshadow and liner 7 ml Lancome Idôle Tint Liquid Eye-Blusher - 2 in 1 liquid eyeshadow and liner 7 ml In stock Price — for partners → Idole Lash Waterproof Mascara 8 ml Lancome Idole Lash Waterproof Mascara 8 ml In stock Price — for partners → HYPNOSE Mascara Waterproof (01 Noir Hypnotic) - Waterproof mascara for maximum length and volume of eyelashes Lancome HYPNOSE Mascara Waterproof (01 Noir Hypnotic) - Waterproof mascara for maximum length and volume of eyelashes In stock Price — for partners → Hypnose Mascara - Volume Mascara 6 ml Lancome Hypnose Mascara - Volume Mascara 6 ml In stock Price — for partners → Hypnose Mascara - Volume Mascara 6 ml Lancome Hypnose Mascara - Volume Mascara 6 ml In stock Price — for partners → Hypnose Mascara - Amplifying Mascara (01 Noir Hypnotic) Lancome Hypnose Mascara - Amplifying Mascara (01 Noir Hypnotic) In stock Price — for partners → Hypnose Eye Shadow - Eye shadow 4 g Lancome Hypnose Eye Shadow - Eye shadow 4 g In stock Price — for partners → Drama Liquid Pencil 1,2 g Lancome Drama Liquid Pencil 1,2 g In stock Price — for partners → Drama Liquid Pencil 1,2 g Lancome Drama Liquid Pencil 1,2 g In stock Price — for partners → Lancôme Définicils Mascara 01 Noir Infini 6,5 ml Lancome Lancôme Définicils Mascara 01 Noir Infini 6,5 ml In stock Price — for partners → La Roche-Posay Toleriane Multi-dimension Mascara - Mascara for a maximum volume of 7.2 ml In stock Price — for partners → Volume Million Lashes Balm Noir 8,9 ml L'Oréal Paris Volume Million Lashes Balm Noir 8,9 ml In stock Price — for partners → Telescopic Lift Mascara 9,9 ml L'Oréal Paris Telescopic Lift Mascara 9,9 ml In stock Price — for partners → Telescopic Carbon (Black) - Lengthening Mascara L'Oréal Paris Telescopic Carbon (Black) - Lengthening Mascara In stock Price — for partners → Superliner by Le Khol L'Oréal Paris Superliner by Le Khol In stock Price — for partners → Panorama Mascara 10,5 ml L'Oréal Paris Panorama Mascara 10,5 ml In stock Price — for partners → Panorama Mascara 10,5 ml L'Oréal Paris Panorama Mascara 10,5 ml In stock Price — for partners →

The eye makeup category brings together nearly 3720 products — mascaras, eye pencils and liners, eyeshadow palettes and single shades, false lashes with adhesive, and brow products from international decorative cosmetics brands. The range suits cosmetics stores, drugstores and online retailers sourcing wholesale or running a dropshipping model across the Baltics and Europe.

Product groups within eye makeup

Eye makeup is one of the widest decorative cosmetics subcategories, and a well-rounded offer usually spans several product types at once, since shoppers frequently buy them together.

  • Mascaras — for volume, length and curl effects, in waterproof and standard formulas.
  • Eye pencils and liners — pencil, liquid and gel formats for precise contour drawing.
  • Eyeshadow palettes and single shades — matte, shimmer and highly pigmented ranges.
  • False lashes and lash adhesive — as a complement or alternative to mascara.
  • Brow pencils, gels and powders — for shaping and filling.
  • Eye makeup primers and fixers — for all-day shadow longevity.

Brands: from accessible to luxury tier

The brand list splits clearly by price positioning. The accessible drugstore tier is formed by Maybelline, Catrice, L´Oréal Paris, Bourjois, Makeup Revolution and Max Factor — mass-market brands with wide presence and steady demand from a broad consumer base, so they form the volume backbone of an assortment.

The mid and accessible-premium tier is represented by Gosh, Pupa and Artdeco — European brands with a stronger quality perception, a wider color range, and a more professional positioning than purely mass-market labels.

The luxury and premium tier is occupied by Christian Dior and MAC — recognized top-tier brands with strong brand equity that attract clients with higher expectations and set the assortment's upper price boundary. Ardell holds a niche position as a specialized false-lash brand with recognition among makeup artists and consumers alike.

How a B2B buyer should structure the assortment

When sourcing eye makeup wholesale, it pays to keep a wide range of mascaras and liners from mass-market brands as the turnover base, complementing it with eyeshadow palettes from mid-tier brands for a higher margin. False lashes and lash adhesive form a separate growth direction, where a specialized brand like Ardell can anchor a wider niche offer. Luxury brands should be included selectively, focusing on bestselling items rather than a full line, since demand for them is narrower but consistent.

B2B terms of cooperation

myfusion.eu supplies eye makeup products wholesale from an EU warehouse, shipping across the Baltics and further into Europe. Both a classic wholesale model with stock purchasing and a dropshipping model without holding own inventory are available. Prices and stock levels become visible after registering on the platform, opening access to current B2B pricing.