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Face makeup

7370 products

Estée Lauder Futurist Corrector Iluminador Tacto Suave 5w 6ml Estee Lauder Estée Lauder Futurist Corrector Iluminador Tacto Suave 5w 6ml Out of stock Price — for partners → Estee Lauder Estée Lauder Futurist Corrector Iluminador Tacto Suave 5n 6ml Out of stock Price — for partners → Estee Lauder Estée Lauder Futurist Corrector Iluminador Tacto Suave 5c 6ml Out of stock Price — for partners → Estée Lauder Futurist Corrector Iluminador Tacto Suave 3w 6ml Estee Lauder Estée Lauder Futurist Corrector Iluminador Tacto Suave 3w 6ml Out of stock Price — for partners → Guerlain Guer Terracotta Bonze Polvos 24 Refill Guerlain Guerlain Guer Terracotta Bonze Polvos 24 Refill Out of stock Price — for partners → Guerlain Guer Terracotta Bonze Polvos 24 Refill Guerlain Guerlain Guer Terracotta Bonze Polvos 24 Refill Out of stock Price — for partners → Guerlain Guer Terracotta Bonze Light 24 Refill Guerlain Guerlain Guer Terracotta Bonze Light 24 Refill Out of stock Price — for partners → Guerlain Guer Terracotta Bonze Light 24 Refill Guerlain Guerlain Guer Terracotta Bonze Light 24 Refill Out of stock Price — for partners → Guerlain Guer Terracotta Bonze Polvos 24 Refill Guerlain Guerlain Guer Terracotta Bonze Polvos 24 Refill Out of stock Price — for partners → Guerlain Guer Terracotta Bonze Light 24 Refill Guerlain Guerlain Guer Terracotta Bonze Light 24 Refill Out of stock Price — for partners → Guerlain Guer Terracotta Bonze Polvos 24 Refill Guerlain Guerlain Guer Terracotta Bonze Polvos 24 Refill Out of stock Price — for partners → Guerlain Guerlain Terracotta Corrector 24h De Duración 0,5n 11,5ml Out of stock Price — for partners → Guerlain Terracotta Light Polvos Bronceadores Ligeros Recarga 05-Deep Warm 10g Guerlain Guerlain Terracotta Light Polvos Bronceadores Ligeros Recarga 05-Deep Warm 10g Out of stock Price — for partners → Elizabeth Arden Arden Maq Powder Flawless Finish Skincar Elizabeth Arden Elizabeth Arden Arden Maq Powder Flawless Finish Skincar Out of stock Price — for partners → Essence Essence Cosmetics Baby Got Glow Iluminador Líquido 30-Breezy Bronze 10ml Out of stock Price — for partners → Revlon Professional Revlon Colorstay Flex Wear Corrector Ojeras y Rostro 060-Deep 10ml Out of stock Price — for partners → J.cat Beauty Jcat Ilum Polvo Shine Your Day Au Red J.CAT BEAUTY J.cat Beauty Jcat Ilum Polvo Shine Your Day Au Red Out of stock Price — for partners → Revlon Professional Revlon Illuminance Serum Tint Spf15 409-Tint Brulee 28ml Out of stock Price — for partners → Revlon Professional Revlon Illuminance Serum Tint Spf15 317-Tan Sand 28ml Out of stock Price — for partners → Revlon Professional Revlon Illuminance Serum Tint Spf15 313-Light Tan 28ml Out of stock Price — for partners → Revlon Professional Revlon Illuminance Serum Tint Spf15 301-Cool Beige 28ml Out of stock Price — for partners → Revlon Professional Revlon Illuminance Serum Tint Spf15 213-Light Natural 28ml Out of stock Price — for partners → Revlon Professional Revlon Illuminance Serum Tint Spf15 117-Light Beige 28ml Out of stock Price — for partners → NYX Professional Makeup Nyx Buttermelt Bronzer Butta Biscuit 5g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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