Face makeup

7329 products

Wibo, Beach Cruiser, Bronzing, Bronzer Compact Powder, 02, 22 g Wibo Wibo, Beach Cruiser, Bronzing, Bronzer Compact Powder, 02, 22 g Out of stock Price — for partners → Wibo, Beach Cruiser, Bronzing, Bronzer Compact Powder, 01, 22 g Wibo Wibo, Beach Cruiser, Bronzing, Bronzer Compact Powder, 01, 22 g Out of stock Price — for partners → Wibo, Blush O`Clock, Natural, Liquid Blush, 02, 11 g Wibo Wibo, Blush O`Clock, Natural, Liquid Blush, 02, 11 g Out of stock Price — for partners → Wibo, Pink Drink, Natural, Liquid Blush, 01, 15 ml Wibo Wibo, Pink Drink, Natural, Liquid Blush, 01, 15 ml Out of stock Price — for partners → Wibo, Pink Drink, Natural, Liquid Blush, 02, 15 ml Wibo Wibo, Pink Drink, Natural, Liquid Blush, 02, 15 ml Out of stock Price — for partners → Eveline Cosmetics, Wonder Match Skin Absolute Perfection, Oil Free, Liquid Foundation, 16, Light Beige, 30 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match Skin Absolute Perfection, Oil Free, Liquid Foundation, 16, Light Beige, 30 ml Out of stock Price — for partners → Eveline Cosmetics, Wonder Match Skin Absolute Perfection, Oil-Free, Liquid Foundation, 15, Natural, 30 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match Skin Absolute Perfection, Oil-Free, Liquid Foundation, 15, Natural, 30 ml Out of stock Price — for partners → Eveline Cosmetics, Flower Garden, Illuminating, Compact Powder, 8 g Eveline Cosmetics Eveline Cosmetics, Flower Garden, Illuminating, Compact Powder, 8 g Out of stock Price — for partners → Eveline Cosmetics, Variete, Illuminating, Blush Highlighter Compact, 01, 1 Shade, 5 g Eveline Cosmetics Eveline Cosmetics, Variete, Illuminating, Blush Highlighter Compact, 01, 1 Shade, 5 g Out of stock Price — for partners → Eveline Cosmetics, Wonder Match, Hyaluronic Acid, Satin Finish, Cream Concealer, 20, Peach, 6.8 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match, Hyaluronic Acid, Satin Finish, Cream Concealer, 20, Peach, 6.8 ml Out of stock Price — for partners → Eveline Cosmetics, Wonder Match, Vitamin C, Illuminating, Liquid Highlighter, 01, For Face, 4.5 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match, Vitamin C, Illuminating, Liquid Highlighter, 01, For Face, 4.5 ml Out of stock Price — for partners → Eveline Cosmetics, Wonder Match, Contouring Palette, 4 Shades, 02, 10.8 g Eveline Cosmetics Eveline Cosmetics, Wonder Match, Contouring Palette, 4 Shades, 02, 10.8 g Out of stock Price — for partners → Eveline Cosmetics, Wonder Match, Contouring Palette, 4 Shades, 01, 10.8 g Eveline Cosmetics Eveline Cosmetics, Wonder Match, Contouring Palette, 4 Shades, 01, 10.8 g Out of stock Price — for partners → Eveline Cosmetics, Choco Glamour, Cream Bronzer, 01, Choco Glam, 20 g Eveline Cosmetics Eveline Cosmetics, Choco Glamour, Cream Bronzer, 01, Choco Glam, 20 g Out of stock Price — for partners → Eveline Cosmetics, Wonder Match, Flawless skin-perfecting finish, Liquid Foundation, 11, Almond, 30 ml Eveline Cosmetics Eveline Cosmetics, Wonder Match, Flawless skin-perfecting finish, Liquid Foundation, 11, Almond, 30 ml Out of stock Price — for partners → Wibo, Skin Perfector, Vegan, Radiant, Liquid Foundation, 07N, Tanned, 30 ml Wibo Wibo, Skin Perfector, Vegan, Radiant, Liquid Foundation, 07N, Tanned, 30 ml Out of stock Price — for partners → Wibo, Skin Perfector, Lightweight, Liquid Foundation, 02W, Fair, 30 ml Wibo Wibo, Skin Perfector, Lightweight, Liquid Foundation, 02W, Fair, 30 ml Out of stock Price — for partners → Wibo, Skin Perfector, Blurring imperfections, Liquid Foundation, 06, 30 ml Wibo Wibo, Skin Perfector, Blurring imperfections, Liquid Foundation, 06, 30 ml Out of stock Price — for partners → Gosh, Chameleon, Natural, Liquid Foundation, 002, Light, 30 ml Gosh Gosh, Chameleon, Natural, Liquid Foundation, 002, Light, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Geisha Lift, Lifting, Liquid Foundation, 225, 30 ml Diego Dalla Palma Diego Dalla Palma, Geisha Lift, Lifting, Liquid Foundation, 225, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Makeupstudio, Light Coverage, Liquid Foundation, 212, SPF 20, 30 ml Diego Dalla Palma Diego Dalla Palma, Makeupstudio, Light Coverage, Liquid Foundation, 212, SPF 20, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 258W, 30 ml Diego Dalla Palma Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 258W, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 257W, 30 ml Diego Dalla Palma Diego Dalla Palma, Nudissimo, Glow, Liquid Foundation, 257W, 30 ml Out of stock Price — for partners → Diego Dalla Palma, Nudissimo, Matte Finish, Liquid Foundation, 245N, 30 ml Diego Dalla Palma Diego Dalla Palma, Nudissimo, Matte Finish, Liquid Foundation, 245N, 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.