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Face makeup

7324 products

Gosh, Cover Up, Conceals Imperfections, Liquid Concealer, 001, Soft Green, 7 ml Gosh Gosh, Cover Up, Conceals Imperfections, Liquid Concealer, 001, Soft Green, 7 ml Out of stock Price — for partners → Nars, Sheer Glow, Cream Foundation, Vallauris, 30 ml NARS Nars, Sheer Glow, Cream Foundation, Vallauris, 30 ml Out of stock Price — for partners → Revolution Pro, CC Perfecting, Compact Powder, Warm Maple, 5 g Revolution Pro Revolution Pro, CC Perfecting, Compact Powder, Warm Maple, 5 g Out of stock Price — for partners → Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F2, 23 ml Makeup Revolution Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F2, 23 ml Out of stock Price — for partners → Makeup Revolution, Superdewy, Tinted Moisturizer, Medium, 55 ml Makeup Revolution Makeup Revolution, Superdewy, Tinted Moisturizer, Medium, 55 ml Out of stock Price — for partners → Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F7, 23 ml Makeup Revolution Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F7, 23 ml Out of stock Price — for partners → Dr. Hedison, Miracle Cushion, Coverage, BB Cream, 23, Natural Beige, SPF 50, 15 g Dr. Hedison Dr. Hedison, Miracle Cushion, Coverage, BB Cream, 23, Natural Beige, SPF 50, 15 g Out of stock Price — for partners → Set Duo, Dr. Hedison, Miracle Cushion, Full Coverage, BB Cream, Natural Beige, SPF 50+, 2 pcs, 15 g Dr. Hedison Set Duo, Dr. Hedison, Miracle Cushion, Full Coverage, BB Cream, Natural Beige, SPF 50+, 2 pcs, 15 g Out of stock Price — for partners → Makeup Revolution, Reloaded, Bronzer Compact Powder, Take a Vacation, 15 g Makeup Revolution Makeup Revolution, Reloaded, Bronzer Compact Powder, Take a Vacation, 15 g Out of stock Price — for partners → Revolution Pro, Bahaia Sculpting Bronzer, Cocoa, Moisturizing, Bronzer Compact Powder, Fair, 8 g Revolution Pro Revolution Pro, Bahaia Sculpting Bronzer, Cocoa, Moisturizing, Bronzer Compact Powder, Fair, 8 g Out of stock Price — for partners → Makeup Revolution, Fast Fase, Cream Blush, Bloom, 14 g Makeup Revolution Makeup Revolution, Fast Fase, Cream Blush, Bloom, 14 g Out of stock Price — for partners → Nyx, Sugar Trip Squad, Cruelty-Free, Shimmering, Highlighter Palette, 01, SQUADHP, 30 g NYX Professional Makeup Nyx, Sugar Trip Squad, Cruelty-Free, Shimmering, Highlighter Palette, 01, SQUADHP, 30 g Out of stock Price — for partners → IsaDora, Color Correcting, Concealer Palette, 36, Nude Quartet, 4 g IsaDora IsaDora, Color Correcting, Concealer Palette, 36, Nude Quartet, 4 g Out of stock Price — for partners → Set Duo, Pittoresco, BB Cream Cushion, Coverage and Correction, BB Compact Cream, 23, Natural Beige, SPF 45, 2 pcs, 14 g Pittoresco Set Duo, Pittoresco, BB Cream Cushion, Coverage and Correction, BB Compact Cream, 23, Natural Beige, SPF 45, 2 pcs, 14 g Out of stock Price — for partners → Clarins, Skin Illusion Velvet, Matte, Natural Finish, Liquid Foundation, 108.5W, Cashew, 30 ml Clarins Clarins, Skin Illusion Velvet, Matte, Natural Finish, Liquid Foundation, 108.5W, Cashew, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 210, NA Winter Morning, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 210, NA Winter Morning, SPF 30, 30 ml Out of stock Price — for partners → Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 110, Alabaster, SPF 30, 30 ml Shiseido Shiseido, Synchro Skin Self-Refreshing, Liquid Foundation, 110, Alabaster, SPF 30, 30 ml Out of stock Price — for partners → MAC, Hyper Real Glow, Blush Highlighter Palette, Gold Coasting, 13.5 g MAC MAC, Hyper Real Glow, Blush Highlighter Palette, Gold Coasting, 13.5 g Out of stock Price — for partners → Hourglass Ambient Lighting Blush colore Dim Infusion 4,2 g Hourglass Hourglass Ambient Lighting Blush colore Dim Infusion 4,2 g Out of stock Price — for partners → IsaDora, Color Correcting, Concealer Palette, 32, Neutral, 4 g IsaDora IsaDora, Color Correcting, Concealer Palette, 32, Neutral, 4 g Out of stock Price — for partners → MAC, Hyper Real Glow, Blush Highlighter Palette, Flash + Awe, 13.5 g MAC MAC, Hyper Real Glow, Blush Highlighter Palette, Flash + Awe, 13.5 g Out of stock Price — for partners → Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F4, 23 ml Makeup Revolution Makeup Revolution, IRL Filter, Oil Free, Long Wear, Cream Foundation, F4, 23 ml Out of stock Price — for partners → Laboratoire ACM, Medisun, Sun Protection, Tinted Moisturizer, Light, SPF 50+, 40 ml ACM Laboratoire ACM, Medisun, Sun Protection, Tinted Moisturizer, Light, SPF 50+, 40 ml Out of stock Price — for partners → Avene, Haute Protection, Compact Foundation, Dore, SPF 50, 10 g Avène Avene, Haute Protection, Compact Foundation, Dore, SPF 50, 10 g Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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