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Face makeup

7324 products

BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 15, Neutral Medium, SPF 20, 30 ml Bareminerals BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 15, Neutral Medium, SPF 20, 30 ml Out of stock Price — for partners → BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 14, Golden Medium, SPF 20, 30 ml Bareminerals BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 14, Golden Medium, SPF 20, 30 ml Out of stock Price — for partners → BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 08, Light, SPF 20, 30 ml Bareminerals BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 08, Light, SPF 20, 30 ml Out of stock Price — for partners → BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 06, Neutral Ivory, SPF 20, 30 ml Bareminerals BareMinerals, Original Liquid Mineral, Luminous, Liquid Foundation, 06, Neutral Ivory, SPF 20, 30 ml Out of stock Price — for partners → BareMinerals, BarePro, Matte Finish, Liquid Foundation, 27, Espresso, SPF 20, 30 ml Bareminerals BareMinerals, BarePro, Matte Finish, Liquid Foundation, 27, Espresso, SPF 20, 30 ml Out of stock Price — for partners → Anastasia Beverly Hills, Luminous, Luminous Finish, Liquid Foundation, 490W, 30 ml Anastasia Beverly Hills Anastasia Beverly Hills, Luminous, Luminous Finish, Liquid Foundation, 490W, 30 ml Out of stock Price — for partners → Anastasia Beverly Hills, Luminous, Luminous Finish, Liquid Foundation, 30 ml Anastasia Beverly Hills Anastasia Beverly Hills, Luminous, Luminous Finish, Liquid Foundation, 30 ml Out of stock Price — for partners → Almay, Smart Shade, Tone-matching, Liquid Foundation, 600, Make Mine Dark, 20 SPF, 30 ml Almay Almay, Smart Shade, Tone-matching, Liquid Foundation, 600, Make Mine Dark, 20 SPF, 30 ml Out of stock Price — for partners → Almay, Skin Perfecting Comfort, Liquid Foundation, 130, Cool Nude, 30 ml Almay Almay, Skin Perfecting Comfort, Liquid Foundation, 130, Cool Nude, 30 ml Out of stock Price — for partners → Almay, Smart Shade, Tone-matching, Liquid Foundation, 500, Deep Like Me, 20 SPF, 30 ml Almay Almay, Smart Shade, Tone-matching, Liquid Foundation, 500, Deep Like Me, 20 SPF, 30 ml Out of stock Price — for partners → Almay, Skin Perfecting Comfort, Matte, Liquid Foundation, 110, Neutral Buff, SPF 15, 30 ml Almay Almay, Skin Perfecting Comfort, Matte, Liquid Foundation, 110, Neutral Buff, SPF 15, 30 ml Out of stock Price — for partners → Almay, Clear Complexion Makeup, Liquid Foundation, 400, Neutral, 30 ml Almay Almay, Clear Complexion Makeup, Liquid Foundation, 400, Neutral, 30 ml Out of stock Price — for partners → Almay, Clear Complexion, Liquid Foundation, 300, Naked, 30 ml Almay Almay, Clear Complexion, Liquid Foundation, 300, Naked, 30 ml Out of stock Price — for partners → Givenchy, Teint Couture, Long Wearing, Liquid Foundation, 05, Nude Honey, SPF 15, 30 ml Givenchy Givenchy, Teint Couture, Long Wearing, Liquid Foundation, 05, Nude Honey, SPF 15, 30 ml Out of stock Price — for partners → Givenchy, Teint Couture, Long Wearing, Liquid Foundation, 05, Sand, SPF 20, 25 ml Givenchy Givenchy, Teint Couture, Long Wearing, Liquid Foundation, 05, Sand, SPF 20, 25 ml Out of stock Price — for partners → Givenchy, Photo Perfexion, Glow, Liquid Foundation, 5, Pralin Perfect, SPF 20, 25 ml Givenchy Givenchy, Photo Perfexion, Glow, Liquid Foundation, 5, Pralin Perfect, SPF 20, 25 ml Out of stock Price — for partners → Givenchy, Photo Perfexion, Glow, Liquid Foundation, 04, Vanilla, SPF 20, 25 ml Givenchy Givenchy, Photo Perfexion, Glow, Liquid Foundation, 04, Vanilla, SPF 20, 25 ml Out of stock Price — for partners → Givenchy, Photo Perfexion, Glow, Liquid Foundation, 08, Amber, SPF 20, 25 ml Givenchy Givenchy, Photo Perfexion, Glow, Liquid Foundation, 08, Amber, SPF 20, 25 ml Out of stock Price — for partners → Givenchy, Photo Perfexion, Glow, Liquid Foundation, 08, Amber, SPF 20, 25 ml Givenchy Givenchy, Photo Perfexion, Glow, Liquid Foundation, 08, Amber, SPF 20, 25 ml Out of stock Price — for partners → Givenchy, Photo Perfexion, Glow, Liquid Foundation, 08, Gold Perfect, SPF 20, 25 ml Givenchy Givenchy, Photo Perfexion, Glow, Liquid Foundation, 08, Gold Perfect, SPF 20, 25 ml Out of stock Price — for partners → Givenchy, Photo Perfexion, Glow, Liquid Foundation, 3, Perfect Sand, SPF 20, 25 ml Givenchy Givenchy, Photo Perfexion, Glow, Liquid Foundation, 3, Perfect Sand, SPF 20, 25 ml Out of stock Price — for partners → Givenchy, Matissime, Mattifying, Liquid Foundation, No. 07, Mat Ginger, SPF 20, 30 ml Givenchy Givenchy, Matissime, Mattifying, Liquid Foundation, No. 07, Mat Ginger, SPF 20, 30 ml Out of stock Price — for partners → Fenty Beauty, Pro Filter, Liquid Foundation, 410, No, 163 ml Fenty Beauty Fenty Beauty, Pro Filter, Liquid Foundation, 410, No, 163 ml Out of stock Price — for partners → Estee Lauder, Double Wear - Stay-In-Place Makeup, Paraben-Free, Waterproof, Transfer-Resistant, Liquid Foundation, 3N2, Wheat, SPF 10, 30 ml Estee Lauder Estee Lauder, Double Wear - Stay-In-Place Makeup, Paraben-Free, Waterproof, Transfer-Resistant, Liquid Foundation, 3N2, Wheat, SPF 10, 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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