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Face makeup

7324 products

Pupa, Active-Light, Oil Free, Illuminating, Liquid Foundation, 030, 30 ml Pupa Milano Pupa, Active-Light, Oil Free, Illuminating, Liquid Foundation, 030, 30 ml Out of stock Price — for partners → Pupa, Wonder Me, Paraben-Free, Waterproof, Liquid Foundation, 009, Alabaster - Neutral, 30 ml Pupa Milano Pupa, Wonder Me, Paraben-Free, Waterproof, Liquid Foundation, 009, Alabaster - Neutral, 30 ml Out of stock Price — for partners → Pupa, Wonder Me, Paraben-Free, Waterproof, Liquid Foundation, 008, Ivory - Warm, 30 ml Pupa Milano Pupa, Wonder Me, Paraben-Free, Waterproof, Liquid Foundation, 008, Ivory - Warm, 30 ml Out of stock Price — for partners → Pupa, No Transfer, Liquid Foundation, 004, Deep Beige, SPF 15, 30 ml Pupa Milano Pupa, No Transfer, Liquid Foundation, 004, Deep Beige, SPF 15, 30 ml Out of stock Price — for partners → Pupa, Made To Last, Paraben-Free, Long Lasting, Liquid Foundation, 010, Porcelain, 30 ml Pupa Milano Pupa, Made To Last, Paraben-Free, Long Lasting, Liquid Foundation, 010, Porcelain, 30 ml Out of stock Price — for partners → Pupa, Extreme Cover, Oil-Free, Liquid Foundation, 003, Dark Ivory, 30 ml Pupa Milano Pupa, Extreme Cover, Oil-Free, Liquid Foundation, 003, Dark Ivory, 30 ml Out of stock Price — for partners → Nyx, Bare With Me Blur, Natural Finish, Liquid Foundation, BWMBT17, Truffle, No, 30 ml NYX Professional Makeup Nyx, Bare With Me Blur, Natural Finish, Liquid Foundation, BWMBT17, Truffle, No, 30 ml Out of stock Price — for partners → Nouba, Hydrostress, Liquid Foundation, 01, 30 ml Nouba Nouba, Hydrostress, Liquid Foundation, 01, 30 ml Out of stock Price — for partners → Nouba, Ideale, Liquid Foundation, 12, 30 ml Nouba Nouba, Ideale, Liquid Foundation, 12, 30 ml Out of stock Price — for partners → Nouba, Hydrostress, Liquid Foundation, 04, 30 ml Nouba Nouba, Hydrostress, Liquid Foundation, 04, 30 ml Out of stock Price — for partners → Maybelline, Dream Satin, Liquid Foundation, 10, Ivory, SPF 13, 30 ml Maybelline Maybelline, Dream Satin, Liquid Foundation, 10, Ivory, SPF 13, 30 ml Out of stock Price — for partners → Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 336, Warm Olive, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 336, Warm Olive, 30 ml Out of stock Price — for partners → Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 312, Golden, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 312, Golden, 30 ml Out of stock Price — for partners → Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 104, Soft Ivory, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 104, Soft Ivory, 30 ml Out of stock Price — for partners → Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 100, Warm Ivory, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 100, Warm Ivory, 30 ml Out of stock Price — for partners → Maybelline, Dream Radiant, Hyaluronic Acid, Hydrating, Liquid Foundation, 02, Fair Beige, 30 ml Maybelline Maybelline, Dream Radiant, Hyaluronic Acid, Hydrating, Liquid Foundation, 02, Fair Beige, 30 ml Out of stock Price — for partners → Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 334, Warm Tan, 30 ml Maybelline Maybelline, Fit Me Matte + Poreless, Liquid Foundation, 334, Warm Tan, 30 ml Out of stock Price — for partners → Max Factor, Lasting Performance, Oil-Free, Natural, Liquid Foundation, 110, Honey, 35 ml Max Factor Max Factor, Lasting Performance, Oil-Free, Natural, Liquid Foundation, 110, Honey, 35 ml Out of stock Price — for partners → Max Factor Max Factor, Xperience, Liquid Foundation, 30, Porcelain, SPF 10, 30 ml Out of stock Price — for partners → Max Factor, Healthy Skin Harmony, Liquid Foundation, 80, Bronze, SPF 20, 30 ml Max Factor Max Factor, Healthy Skin Harmony, Liquid Foundation, 80, Bronze, SPF 20, 30 ml Out of stock Price — for partners → Max Factor, Xperience, Liquid Foundation, 40, Light Ivory, SPF 10, 30 ml Max Factor Max Factor, Xperience, Liquid Foundation, 40, Light Ivory, SPF 10, 30 ml Out of stock Price — for partners → Max Factor, Healthy Skin Harmony, Liquid Foundation, 79, Honey Beige, SPF 20, 30 ml Max Factor Max Factor, Healthy Skin Harmony, Liquid Foundation, 79, Honey Beige, SPF 20, 30 ml Out of stock Price — for partners → Max Factor, Xperience, Liquid Foundation, 50, Beige Linen, SPF 10, 30 ml Max Factor Max Factor, Xperience, Liquid Foundation, 50, Beige Linen, SPF 10, 30 ml Out of stock Price — for partners → Manhattan, Easy Match 3 In 1, Liquid Foundation, 41, Mocha, SPF 20, 30 ml Manhattan Manhattan, Easy Match 3 In 1, Liquid Foundation, 41, Mocha, SPF 20, 30 ml Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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