Face makeup

7324 products

Max Factor Max Factor Glow Framer Tinte Bronceador e Iluminador 40-Amber 30ml Out of stock Price — for partners → Max Factor Max Factor Glow Framer Tinte Bronceador e Iluminador 20-Honey 30ml Out of stock Price — for partners → Rimmel London Multi Tasker Turbocharged Iluminador Líquido 004-Chelsea Glow 10ml Rimmel London Rimmel London Multi Tasker Turbocharged Iluminador Líquido 004-Chelsea Glow 10ml Out of stock Price — for partners → Bourjois Good to Glow Iluminador 1 30ml Bourjois Bourjois Good to Glow Iluminador 1 30ml Out of stock Price — for partners → Rimmel London Rimmel London Multi-Tasker Blush 'n' Brush Stick 150-Cherry On Point 8g Out of stock Price — for partners → Rimmel London Rimmel London Multi-Tasker Blush 'n' Brush Stick 250-Coral Dust 8g Out of stock Price — for partners → Rimmel London Rimmel London Multi-Tasker Blush 'n' Brush Stick 300-Nearly Suede 8g Out of stock Price — for partners → Rimmel London Rimmel London Multi-Tasker Blush 'n' Brush Stick 350-Roased Peach 8g Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Glow Tint Essence Base De Maquillaje 017-Light Neutral 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Glow Tint Essence Base De Maquillaje 040-Medium Olive 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 51w-Light Vanilla 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 52w-Reno Vanilla 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 53w-Light Beige 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 54n-Beige 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 55n-Deep Beige 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 56,5c-Maple 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 58w-Caramel 30ml Out of stock Price — for partners → Bourjois Bourjois Healthy Mix Base De Maquillaje 52,2w-Golden Beige 30ml Out of stock Price — for partners → Max Factor Max Factor 2000 Calorie Pop Art Blush y Bronzer 40-One y Done 5g Out of stock Price — for partners → Wet N Wild Magaglo Highlighting Powder Precious Petals Wet n Wild Wet N Wild Magaglo Highlighting Powder Precious Petals Out of stock Price — for partners → Wet N Wild Photofocus Foundation Classic Beige Wet n Wild Wet N Wild Photofocus Foundation Classic Beige Out of stock Price — for partners → Beter Concealer Brush Natural Fiber Beter Beter Concealer Brush Natural Fiber Out of stock Price — for partners → Artdeco Blusher 06A Apricot Azalea Blush Artdeco Artdeco Blusher 06A Apricot Azalea Blush Out of stock Price — for partners → Artdeco Long Wear Concealer Wp Artdeco Artdeco Long Wear Concealer Wp Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.