Face makeup

7148 products

Revolution Relove HD Super Matte Banana Setting Powder - Mattifying Loose Powder 7 g. Makeup Revolution Revolution Relove HD Super Matte Banana Setting Powder - Mattifying Loose Powder 7 g. Out of stock Price — for partners → Revolution Pro Glow Edit Cream Contour & Bronze 15 ml Makeup Revolution Revolution Pro Glow Edit Cream Contour & Bronze 15 ml Out of stock Price — for partners → Revolution Pro Glow Edit Cream Contour & Bronze 15 ml Makeup Revolution Revolution Pro Glow Edit Cream Contour & Bronze 15 ml Out of stock Price — for partners → Revolution PRO Glam Mood Powder 7,5 g Makeup Revolution Revolution PRO Glam Mood Powder 7,5 g Out of stock Price — for partners → Relove Super HD Matte Setting Powder 7 g Makeup Revolution Relove Super HD Matte Setting Powder 7 g Out of stock Price — for partners → Relove Glow Up Liquid Highlighter 8 ml Makeup Revolution Relove Glow Up Liquid Highlighter 8 ml Out of stock Price — for partners → "Relove Conceal Me ( Medium ) 11.2 g" Makeup Revolution "Relove Conceal Me ( Medium ) 11.2 g" Out of stock Price — for partners → Reloaded Pressed Powder 6 g Makeup Revolution Reloaded Pressed Powder 6 g Out of stock Price — for partners → Mega Bronzer Powder - Bronze powder 15 g. Makeup Revolution Mega Bronzer Powder - Bronze powder 15 g. Out of stock Price — for partners → Mega Bronzer Powder - Bronze powder 15 g. Makeup Revolution Mega Bronzer Powder - Bronze powder 15 g. Out of stock Price — for partners → Honey Bear Highlighter Makeup Revolution Honey Bear Highlighter Out of stock Price — for partners → Fast Base Makeup - Makeup in a stick 6.2 g Makeup Revolution Fast Base Makeup - Makeup in a stick 6.2 g Out of stock Price — for partners → Emily In Paris In The Spotlight Highlighter 12 g Makeup Revolution Emily In Paris In The Spotlight Highlighter 12 g Out of stock Price — for partners → Create Ultimate Blending Sponge - Makeup Sponge. Makeup Revolution Create Ultimate Blending Sponge - Makeup Sponge. Out of stock Price — for partners → Conceal & Define Makeup - Top makeup with 23 ml applicator Makeup Revolution Conceal & Define Makeup - Top makeup with 23 ml applicator Out of stock Price — for partners → Conceal & Define Makeup - Top makeup with 23 ml applicator Makeup Revolution Conceal & Define Makeup - Top makeup with 23 ml applicator Out of stock Price — for partners → Conceal & Define Makeup - Top makeup with 23 ml applicator Makeup Revolution Conceal & Define Makeup - Top makeup with 23 ml applicator Out of stock Price — for partners → Цветовая палитра Colour Play Trio - Палитра для контуринга 6 г. Makeup Revolution Цветовая палитра Colour Play Trio - Палитра для контуринга 6 г. Out of stock Price — for partners → Colour Play Trio Palette - Contouring palette 6 g Makeup Revolution Colour Play Trio Palette - Contouring palette 6 g Out of stock Price — for partners → "Cheek Kit Palette - Palette of brighteners and bronzers 8 g" Makeup Revolution "Cheek Kit Palette - Palette of brighteners and bronzers 8 g" Out of stock Price — for partners → CC Perfecting Pressed Powder - Pressed powder 5 g Makeup Revolution CC Perfecting Pressed Powder - Pressed powder 5 g Out of stock Price — for partners → CC Perfecting Pressed Powder - Pressed powder 5 g Makeup Revolution CC Perfecting Pressed Powder - Pressed powder 5 g Out of stock Price — for partners → Bright Light Highlighter 3 ml Makeup Revolution Bright Light Highlighter 3 ml Out of stock Price — for partners → Bright Light Face Glow Make-up - Brightening multifunctional make-up 23 ml. Makeup Revolution Bright Light Face Glow Make-up - Brightening multifunctional make-up 23 ml. Out of stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.