Face makeup wholesale | B2B

MAC Liquid Matting Makeup Studio Fix (Fluid) 30 ml Out of stock Price — for partners →

MAC Extra Dimension Skinfinish - Brightener 9 g. Out of stock Price — for partners →

MAC Extra Dimension Skinfinish - Brightener 9 g Out of stock Price — for partners →

MAC Blot Powder Pressed 12 g Out of stock Price — for partners →

MAC (Cream Color Base) 3.2 g Out of stock Price — for partners →

Lavera Satin Compact Powder 9,5 g Out of stock Price — for partners →

LAURA MERCIER Translucent Loose Setting Powder 29 g Out of stock Price — for partners →

LAURA MERCIER Translucent Loose Setting Powder - Sypký pudr 29 g Out of stock Price — for partners →

LAURA MERCIER Tinted Moisturizer Oil Free Natural Skin Perfector SPF 20 - Tinted moisturizing cream 50 ml. Out of stock Price — for partners →

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

Primers — smooth skin texture, minimise pores and extend makeup wear time.

Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.

Concealers and correctors — spot coverage for dark circles, redness and pigmentation.

Powders — loose and pressed, used to set foundation and control shine.

Blush, bronzer and highlighter — contouring and dimension products.

Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.

Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.

Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.

Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

Face makeup