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Face makeup

7289 products

Bobbi Brown Nude Finish Illuminating Powder Bare 6.6g Bobbi Brown Bobbi Brown Nude Finish Illuminating Powder Bare 6.6g In stock Price — for partners → Sensai Highlighting Concealer Hc03 Luminous Almond Sensai Sensai Highlighting Concealer Hc03 Luminous Almond In stock Price — for partners → Clinique Beyond Perfecting Foundation And Concealer 21 Cream Caramel 30ml Clinique Clinique Beyond Perfecting Foundation And Concealer 21 Cream Caramel 30ml In stock Price — for partners → Clinique Beyond Perfecting Foundation And Concealer 08 Golden Neutral 30ml Clinique Clinique Beyond Perfecting Foundation And Concealer 08 Golden Neutral 30ml In stock Price — for partners → Youth FX Fill + Blur Foundation 405Almond SPF20 30ml Revlon Professional Youth FX Fill + Blur Foundation 405Almond SPF20 30ml In stock Price — for partners → Sensai Translucent Loose Powder Sensai Sensai Translucent Loose Powder In stock Price — for partners → Nyx Can´t Stop Won´t Stop Full Coverage Contour Concealer Neutral Tan 3,5ml NYX Professional Makeup Nyx Can´t Stop Won´t Stop Full Coverage Contour Concealer Neutral Tan 3,5ml In stock Price — for partners → Clinique Even Better Base Spf15 Cn126 Espresso 1un Clinique Clinique Even Better Base Spf15 Cn126 Espresso 1un In stock Price — for partners → Clinique Even Better Base Spf15 Wn120 Pecan 1un Clinique Clinique Even Better Base Spf15 Wn120 Pecan 1un In stock Price — for partners → Clarins Joli Blush Blush 01 Cheeky Baby Clarins Clarins Joli Blush Blush 01 Cheeky Baby In stock Price — for partners → Mac Extra Dimension Highlighter Glow With It MAC Mac Extra Dimension Highlighter Glow With It In stock Price — for partners → Clinique Superbalanced Makeup 36 Beige Chiffon 30ml Clinique Clinique Superbalanced Makeup 36 Beige Chiffon 30ml In stock Price — for partners → Chanel Poudre Universelle Libre Natural Finish Loose Powder 12 Naturel 30g Chanel Chanel Poudre Universelle Libre Natural Finish Loose Powder 12 Naturel 30g In stock Price — for partners → Clinique Even Better Serum Foundation Spf20 CN58 Honey 30ml Clinique Clinique Even Better Serum Foundation Spf20 CN58 Honey 30ml In stock Price — for partners → Clinique Even Better Serum Foundation Spf20 CN52 Neutral 30ml Clinique Clinique Even Better Serum Foundation Spf20 CN52 Neutral 30ml In stock Price — for partners → Clinique Even Better Serum Foundation Spf20 CN40 Cream Chamois 30ml Clinique Clinique Even Better Serum Foundation Spf20 CN40 Cream Chamois 30ml In stock Price — for partners → Chanel Ultra Le Teint Compact Spf15 B40 Chanel Chanel Ultra Le Teint Compact Spf15 B40 In stock Price — for partners → Elizabeth Arden Flawless Finish Skincaring Foundation 440W 30ml Elizabeth Arden Elizabeth Arden Flawless Finish Skincaring Foundation 440W 30ml In stock Price — for partners → Clinique Even Better All-Over Concealer+Eraser CN52 Neutral Clinique Clinique Even Better All-Over Concealer+Eraser CN52 Neutral In stock Price — for partners → Clinique Even Better All-Over Concealer+Eraser CN28 Ivory Clinique Clinique Even Better All-Over Concealer+Eraser CN28 Ivory In stock Price — for partners → Gosh I'm Blushing 003-Passion 5,5g Gosh Gosh I'm Blushing 003-Passion 5,5g In stock Price — for partners → Maybelline Superstay Activewear 30h Foundation 20-Cameo Maybelline Maybelline Superstay Activewear 30h Foundation 20-Cameo In stock Price — for partners → Stendhal Illuminating Blush 303 Rose Marrakech 5.5g STENDHAL Stendhal Illuminating Blush 303 Rose Marrakech 5.5g In stock Price — for partners → Stendhal Illuminating Blush 302 Brun Petra 5.5g STENDHAL Stendhal Illuminating Blush 302 Brun Petra 5.5g In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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