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Face makeup

7286 products

Revlon Professional Revlon Colorstay Flex Wear Corrector Ojeras y Rostro 030-Light Medium 10ml In stock Price — for partners → Maybelline Sunkisser Colorete y Bronceador Líquido 05-Blazing Blush 4,7ml Maybelline Maybelline Sunkisser Colorete y Bronceador Líquido 05-Blazing Blush 4,7ml In stock Price — for partners → Clinique Sun-Kissed Gel Bronceador Iluminador 30ml Clinique Clinique Sun-Kissed Gel Bronceador Iluminador 30ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Highlighting Blush Colorete Iluminador En Gel-Crema Mauve Glow 15ml In stock Price — for partners → Bareminerals Bareminerals Complexion Rescue Highlighting Blush Colorete Iluminador En Gel-Crema Peach Glow 15ml In stock Price — for partners → Maybelline Sunkisser Colorete y Bronceador Líquido 01-Downtown Rush 4,7ml Maybelline Maybelline Sunkisser Colorete y Bronceador Líquido 01-Downtown Rush 4,7ml In stock Price — for partners → Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 1c 35ml Guerlain Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 1c 35ml In stock Price — for partners → Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 0n 35ml Guerlain Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 0n 35ml In stock Price — for partners → Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 2w 35ml Guerlain Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 2w 35ml In stock Price — for partners → Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 1w 35ml Guerlain Guerlain Parure Gold Skin Fondo De Maquillaje Fluido 1w 35ml In stock Price — for partners → Sensai Sen Maq Total Finish Fond Teint Esponja Sensai Sensai Sen Maq Total Finish Fond Teint Esponja In stock Price — for partners → Sensai Total Finish Spf10 Refill Tf206-Golden Dune 11g Sensai Sensai Total Finish Spf10 Refill Tf206-Golden Dune 11g In stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Medium 300 Warm 7,5ml In stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Medium 300 Neutral 7,5ml In stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Light 255 Neutral 7,5ml In stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Fair 150 Warm 7,5ml In stock Price — for partners → Bareminerals Bareminerals Barepro 16hr Wear Corrector Mate Perfeccionador De Toda La Piel Fair 100 Cool 7,5ml In stock Price — for partners → Shiseido Synchro Skin Self Refreshing Foundation Spf30 120 30ml Shiseido Shiseido Synchro Skin Self Refreshing Foundation Spf30 120 30ml In stock Price — for partners → Shiseido Synchro Skin Radiant Lifting Foundation Spf30 420 30ml Shiseido Shiseido Synchro Skin Radiant Lifting Foundation Spf30 420 30ml In stock Price — for partners → Shiseido Synchro Skin Radiant Lifting Foundation Spf30 130 30ml Shiseido Shiseido Synchro Skin Radiant Lifting Foundation Spf30 130 30ml In stock Price — for partners → Shiseido Synchro Skin Self Refreshing Foundation Spf30 420 30ml Shiseido Shiseido Synchro Skin Self Refreshing Foundation Spf30 420 30ml In stock Price — for partners → Collistar Collistar Nudo Fondo De Maquillaje Segunda Piel Spf15 5n-Ambra 30ml In stock Price — for partners → Collistar Collistar Nudo Fondo De Maquillaje Segunda Piel Spf15 4n-Sabbia 30ml In stock Price — for partners → Collistar Collistar Nudo Fondo De Maquillaje Segunda Piel Spf15 3g-Naturale Dorato 30ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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