Face makeup

7321 products

Max Factor Miracle Pure Sérum Con Color 80 - 85-Medium 30ml Max Factor Max Factor Miracle Pure Sérum Con Color 80 - 85-Medium 30ml In stock Price — for partners → Max Factor Miracle Pure Sérum Con Color 60 - 80-Light to Medium 30ml Max Factor Max Factor Miracle Pure Sérum Con Color 60 - 80-Light to Medium 30ml In stock Price — for partners → Max Factor Miracle Pure Sérum Con Color 30 - 40-Fair to Light 30ml Max Factor Max Factor Miracle Pure Sérum Con Color 30 - 40-Fair to Light 30ml In stock Price — for partners → Max Factor Miracle Pure Sérum Con Color 10 - 30-Fair 30ml Max Factor Max Factor Miracle Pure Sérum Con Color 10 - 30-Fair 30ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Tiramisu 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Warm Coconut 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Mocha 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Toffee 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Rose Honey 20ml In stock Price — for partners → Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Light Honey 20ml Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Light Honey 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Classsic Beige 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Sand 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Wake Me Up Corrector y Base De Maquillaje Classic Ivory 20ml In stock Price — for partners → Rimmel London Rimmel London Multitasker Stick Bronceador 3 En 1 01-Light 4,5g In stock Price — for partners → Max Factor Miracle Pure Hidratint Essence 3-Light 30ml Max Factor Max Factor Miracle Pure Hidratint Essence 3-Light 30ml In stock Price — for partners → Max Factor Miracle Pure Hidratint Essence 1-Fair 30ml Max Factor Max Factor Miracle Pure Hidratint Essence 1-Fair 30ml In stock Price — for partners → MAVALA Mavala Perfect Concealer Light 5,7ml In stock Price — for partners → Bourjois Bourjois Maxi Round Iluminador Champagne 2,5g In stock Price — for partners → Rimmel London Rimmel London Hybrid Glow Multistick 230-Nude Beats 1 U In stock Price — for partners → Wet N Wild Wnw Colorete Megaglow Stick 1115544eh Wet n Wild Wet N Wild Wnw Colorete Megaglow Stick 1115544eh In stock Price — for partners → Wet N Wild Wnw Colorete Megaglow Stick 1115545eh Wet n Wild Wet N Wild Wnw Colorete Megaglow Stick 1115545eh In stock Price — for partners → Wet N Wild Wnw Iluminador Megaglow Stick 1116098eh Wet n Wild Wet N Wild Wnw Iluminador Megaglow Stick 1116098eh In stock Price — for partners → Wet N Wild Wnw Iluminador Megaglow Stick 1116097eh Wet n Wild Wet N Wild Wnw Iluminador Megaglow Stick 1116097eh In stock Price — for partners → Sunkissed Perfect Blur Base Medium-Dark 100ml SUNKISSED Sunkissed Perfect Blur Base Medium-Dark 100ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.