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Face makeup

7324 products

Gosh, Hydramatt, Matte, Liquid Foundation, 010R, Light Dark, SPF15, 30 ml Gosh Gosh, Hydramatt, Matte, Liquid Foundation, 010R, Light Dark, SPF15, 30 ml In stock Price — for partners → Gosh, Hydramatt, Matte, Liquid Foundation, 010Y, Light Dark, SPF15, 30 ml Gosh Gosh, Hydramatt, Matte, Liquid Foundation, 010Y, Light Dark, SPF15, 30 ml In stock Price — for partners → Gosh, Hydramatt, Matte, Liquid Foundation, 006Y, Medium Light, SPF15, 30 ml Gosh Gosh, Hydramatt, Matte, Liquid Foundation, 006Y, Medium Light, SPF15, 30 ml In stock Price — for partners → Gosh, Hydramatt, Matte, Liquid Foundation, 014Y, Dark, SPF15, 30 ml Gosh Gosh, Hydramatt, Matte, Liquid Foundation, 014Y, Dark, SPF15, 30 ml In stock Price — for partners → Gosh, Hydramatt, Matte, Liquid Foundation, 012N, Medium Dark, SPF15, 30 ml Gosh Gosh, Hydramatt, Matte, Liquid Foundation, 012N, Medium Dark, SPF15, 30 ml In stock Price — for partners → Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 010, Tan, SPF15, 30 ml Gosh Gosh, Foundation Plus+, Cover & Conceal, Liquid Foundation, 010, Tan, SPF15, 30 ml In stock Price — for partners → Gosh, Drops, Liquid Foundation, 002, Ivory, SPF 10, 30 ml Gosh Gosh, Drops, Liquid Foundation, 002, Ivory, SPF 10, 30 ml In stock Price — for partners → Gosh, Hydramatt, Matte, Liquid Foundation, 006N, Medium Light, SPF 15, 30 ml Gosh Gosh, Hydramatt, Matte, Liquid Foundation, 006N, Medium Light, SPF 15, 30 ml In stock Price — for partners → Gosh, Hydramatt, Vegan, Matte, Liquid Foundation, 010N, Light Dark, SPF 15, 30 ml Gosh Gosh, Hydramatt, Vegan, Matte, Liquid Foundation, 010N, Light Dark, SPF 15, 30 ml In stock Price — for partners → Gosh, Hydramatt, Matte, Liquid Foundation, 008N, Medium Neutral, SPF 15, 30 ml Gosh Gosh, Hydramatt, Matte, Liquid Foundation, 008N, Medium Neutral, SPF 15, 30 ml In stock Price — for partners → Givenchy, Prisme Libre Skin Caring Glow, Glow, Liquid Foundation, 6-N405, 30 ml Givenchy Givenchy, Prisme Libre Skin Caring Glow, Glow, Liquid Foundation, 6-N405, 30 ml In stock Price — for partners → Givenchy, Teint Couture City Balm, Hydrating, Liquid Foundation, W430, SPF 20, 30 ml Givenchy Givenchy, Teint Couture City Balm, Hydrating, Liquid Foundation, W430, SPF 20, 30 ml In stock Price — for partners → Givenchy, Teint Couture City Balm, Hydrating, Liquid Foundation, W370, SPF 20, 30 ml Givenchy Givenchy, Teint Couture City Balm, Hydrating, Liquid Foundation, W370, SPF 20, 30 ml In stock Price — for partners → Givenchy, Teint Couture City Balm, Hydrating, Liquid Foundation, C345, SPF 20, 30 ml Givenchy Givenchy, Teint Couture City Balm, Hydrating, Liquid Foundation, C345, SPF 20, 30 ml In stock Price — for partners → Max Factor, Healthy Skin Harmony, Liquid Foundation, 80, Bronze, SPF 20, 30 ml Max Factor Max Factor, Healthy Skin Harmony, Liquid Foundation, 80, Bronze, SPF 20, 30 ml In stock Price — for partners → Max Factor, Xperience, Liquid Foundation, 40, Light Ivory, SPF 10, 30 ml Max Factor Max Factor, Xperience, Liquid Foundation, 40, Light Ivory, SPF 10, 30 ml In stock Price — for partners → Max Factor, Healthy Skin Harmony, Liquid Foundation, 79, Honey Beige, SPF 20, 30 ml Max Factor Max Factor, Healthy Skin Harmony, Liquid Foundation, 79, Honey Beige, SPF 20, 30 ml In stock Price — for partners → Max Factor, Xperience, Liquid Foundation, 50, Beige Linen, SPF 10, 30 ml Max Factor Max Factor, Xperience, Liquid Foundation, 50, Beige Linen, SPF 10, 30 ml In stock Price — for partners → Manhattan, Easy Match 3 In 1, Liquid Foundation, 41, Mocha, SPF 20, 30 ml Manhattan Manhattan, Easy Match 3 In 1, Liquid Foundation, 41, Mocha, SPF 20, 30 ml In stock Price — for partners → MAC, Studio Waterweight, Vitamin E, Long Lasting, Liquid Foundation, NC50, SPF 30, 30 ml MAC MAC, Studio Waterweight, Vitamin E, Long Lasting, Liquid Foundation, NC50, SPF 30, 30 ml In stock Price — for partners → MAC, Studio Waterweight, Vitamin E, Long Lasting, Liquid Foundation, NW45, SPF 30, 30 ml MAC MAC, Studio Waterweight, Vitamin E, Long Lasting, Liquid Foundation, NW45, SPF 30, 30 ml In stock Price — for partners → MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NW57, SPF 15, 30 ml MAC MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, NW57, SPF 15, 30 ml In stock Price — for partners → MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, C55, SPF 15, 30 ml MAC MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, C55, SPF 15, 30 ml In stock Price — for partners → MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, C45, SPF 15, 30 ml MAC MAC, Studio Fix Fluid, Matte Finish, Liquid Foundation, C45, SPF 15, 30 ml In stock Price — for partners →

The Face Makeup category brings together more than 7000 products spanning primers, foundations, concealers, powders and setting products, with brands ranging from mass-market to prestige positioning. This makes the category a solid base assortment for drugstore-format retailers, perfumery chains and dedicated cosmetics stores across Latvia, Lithuania, Estonia and the rest of Europe.

Product groups within the category

Face makeup assortments are typically built around the sequence of a full makeup routine, and a complete offer should cover each stage.

  • Primers — smooth skin texture, minimise pores and extend makeup wear time.
  • Foundations — the core product, available in liquid, compact and stick formats across varying coverage levels.
  • Concealers and correctors — spot coverage for dark circles, redness and pigmentation.
  • Powders — loose and pressed, used to set foundation and control shine.
  • Blush, bronzer and highlighter — contouring and dimension products.
  • Setting sprays and powders — the final step that locks in the look.

Brand mix: mass-market versus prestige

Mass-market brands

Max Factor (231 products), Maybelline (187) and Makeup Revolution (160) are accessible, high-turnover brands with frequent new collections. Dermacol (197) holds a strong mid-tier position built on high-coverage foundation formulas, with a particularly strong footprint in Central Europe and the Baltics.

Prestige and luxury brands

MAC (265 products) is the largest brand in the category and the reference point for professional makeup. Bareminerals (209) specialises in mineral formulas, while Clinique (207) and Estee Lauder (181) represent broadly-demanded prestige lines. NARS (203), Christian Dior (199), Guerlain (184) and Shiseido (184) sit at the luxury end with a higher average basket value.

Building an assortment for B2B buyers

When sourcing face makeup wholesale, a few practical principles apply.

  1. Balance mass-market and prestige brands: the former drive turnover, the latter drive margin and average order value.
  2. Stock a wide shade range for foundations and concealers — a narrow shade offering is a leading cause of returns.
  3. Cover multiple coverage levels and finishes (matte, natural, dewy) to serve different skin needs and seasonal trends.
  4. Pair core products (foundation, powder) with primers and setting products to lift average basket value.

B2B terms

Face makeup on myfusion.eu is available wholesale, with a warehouse based in the EU that supports fast delivery across the Baltics and the rest of Europe. Buyers can work either on a standard wholesale basis or via dropshipping without holding stock themselves. Current pricing and the full catalogue are visible after registration on the platform, required for both wholesale buyers and dropshipping store owners.

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