Lip makeup

7776 products

Laura Mercier, Velour Extreme Matte, Cream Lipstick, Power, 1.4 g LAURA MERCIER Laura Mercier, Velour Extreme Matte, Cream Lipstick, Power, 1.4 g Out of stock Price — for partners → Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 525, French Bisou, 3.4 g Lancome Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 525, French Bisou, 3.4 g Out of stock Price — for partners → Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 299, French Cashmere, 3.4 g Lancome Lancome, L’Absolu Rouge Intimatte, Matte, Cream Lipstick, 299, French Cashmere, 3.4 g Out of stock Price — for partners → Lancome, L’Absolu Rouge Intimatte, Cream Lipstick, 289, French Peluche, 3.4 g Lancome Lancome, L’Absolu Rouge Intimatte, Cream Lipstick, 289, French Peluche, 3.4 g Out of stock Price — for partners → Lancome, L'Absolu Rouge Drama Matte, Cream Lipstick, 505, Attrape Coeur, 3.4 g Lancome Lancome, L'Absolu Rouge Drama Matte, Cream Lipstick, 505, Attrape Coeur, 3.4 g Out of stock Price — for partners → Lancome, L'Absolu Rouge Intimatte, Cream Lipstick, 274, 3.4 g Lancome Lancome, L'Absolu Rouge Intimatte, Cream Lipstick, 274, 3.4 g Out of stock Price — for partners → La Perla, Satin Lip Balm, Cream Lipstick, 201, Bitten Lips, 3.5 g LA PERLA La Perla, Satin Lip Balm, Cream Lipstick, 201, Bitten Lips, 3.5 g Out of stock Price — for partners → La Perla, Satin Lip Balm, Cream Lipstick, 204, Almond, Refill, 3.5 g LA PERLA La Perla, Satin Lip Balm, Cream Lipstick, 204, Almond, Refill, 3.5 g Out of stock Price — for partners → Nina Ricci, Jumbo, Matte, Cream Lipstick, Tempting Coral, 2.5 g Nina Ricci Nina Ricci, Jumbo, Matte, Cream Lipstick, Tempting Coral, 2.5 g Out of stock Price — for partners → Nina Ricci, Jumbo, Matte, Cream Lipstick, Psychotic Pink, 2.5 g Nina Ricci Nina Ricci, Jumbo, Matte, Cream Lipstick, Psychotic Pink, 2.5 g Out of stock Price — for partners → MAC, Powder Kiss Velvet Blur, Cream Lipstick, 890, Wild Sumac, 2 g MAC MAC, Powder Kiss Velvet Blur, Cream Lipstick, 890, Wild Sumac, 2 g Out of stock Price — for partners → MAC, Powder Kiss, Cream Lipstick, 899, Brickthrough, 2 g MAC MAC, Powder Kiss, Cream Lipstick, 899, Brickthrough, 2 g Out of stock Price — for partners → Shu Uemura, Rouge Unlimited, Cream Lipstick, Grape Jam, 3.4 g Shu-Uemura Shu Uemura, Rouge Unlimited, Cream Lipstick, Grape Jam, 3.4 g Out of stock Price — for partners → Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 531, 4 g Shiseido Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 531, 4 g Out of stock Price — for partners → Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 527, 4 g Shiseido Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 527, 4 g Out of stock Price — for partners → Shiseido, VisionAiry Gel, Gel, Cream Lipstick, 201, 201 Cyber Beige, 1.6 g Shiseido Shiseido, VisionAiry Gel, Gel, Cream Lipstick, 201, 201 Cyber Beige, 1.6 g Out of stock Price — for partners → Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 520, After Hours, 4 g Shiseido Shiseido, Modern Matte Powder, Matte, Cream Lipstick, 520, After Hours, 4 g Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 09, Seductive Magenta, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 09, Seductive Magenta, 2.4 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 08, Passionate Peach, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 08, Passionate Peach, 2.4 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 01, Pink, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 01, Pink, 2.4 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid, Liquid Lipstick, 06, Fiery Red, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid, Liquid Lipstick, 06, Fiery Red, 2.4 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 25, Tulle, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 25, Tulle, 2.4 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 24, Seductress, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 24, Seductress, 2.4 ml Out of stock Price — for partners → Elizabeth Arden, Beautiful Color, Liquid Lipstick, 28, Coral Infusion, 2.4 ml Elizabeth Arden Elizabeth Arden, Beautiful Color, Liquid Lipstick, 28, Coral Infusion, 2.4 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.