Lip makeup

7778 products

Diamond Glaze Lip Gloss - Lesk na rty 3 ml Catrice Diamond Glaze Lip Gloss - Lesk na rty 3 ml Out of stock Price — for partners → Butter Drippin`Glossy Lip Balm - Lesklý balzám na rty 10 ml Catrice Butter Drippin`Glossy Lip Balm - Lesklý balzám na rty 10 ml Out of stock Price — for partners → Chanel Chanel Rouge Coco Gloss Out of stock Price — for partners → Maybelline, Color Sensational, High Shine, Cream Lipstick, 553, Glamorous Red, 4 g Maybelline Maybelline, Color Sensational, High Shine, Cream Lipstick, 553, Glamorous Red, 4 g Out of stock Price — for partners → Clarins, Joli Rouge, Long-Lasting, Cream Lipstick, 741, Orange Red, 3.5 g Clarins Clarins, Joli Rouge, Long-Lasting, Cream Lipstick, 741, Orange Red, 3.5 g Out of stock Price — for partners → Clarins, Joli Rouge Brillant, Hydrating, Cream Lipstick, 757S, Mocha, 3.5 g Clarins Clarins, Joli Rouge Brillant, Hydrating, Cream Lipstick, 757S, Mocha, 3.5 g Out of stock Price — for partners → Clarins, Joli Rouge, Matte, Cream Lipstick, 753V, Pink Ginger, 3 g Clarins Clarins, Joli Rouge, Matte, Cream Lipstick, 753V, Pink Ginger, 3 g Out of stock Price — for partners → Makeup Revolution, I Heart Revolution, Vegan, Cream Lipstick, Beach Babe, 3.2 g Makeup Revolution Makeup Revolution, I Heart Revolution, Vegan, Cream Lipstick, Beach Babe, 3.2 g Out of stock Price — for partners → L'Oreal Paris, Color Riche Matte, Cream Lipstick, 636, Mahogany Studs, 4.8 g L'Oréal Paris L'Oreal Paris, Color Riche Matte, Cream Lipstick, 636, Mahogany Studs, 4.8 g Out of stock Price — for partners → Lancome, L' Absolu Gloss Cream, Liquid Lipstick, 382, 8 ml Lancome Lancome, L' Absolu Gloss Cream, Liquid Lipstick, 382, 8 ml Out of stock Price — for partners → Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Essence Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Out of stock Price — for partners → Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Essence Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Out of stock Price — for partners → Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Essence Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Out of stock Price — for partners → Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Essence Glossy Glaze High Shine Lipstick - Lesklá rtěnka 1,9 g Out of stock Price — for partners → Matt Pro Ink Liquid Lipstick 5 ml Catrice Matt Pro Ink Liquid Lipstick 5 ml Out of stock Price — for partners → Maybelline Color Sensational Shaping Lip Liner 56 Almond Rose 1.2 g Maybelline Maybelline Color Sensational Shaping Lip Liner 56 Almond Rose 1.2 g Out of stock Price — for partners → Estee Lauder Pure Color Envy with exfoliating effect 12 g Estee Lauder Estee Lauder Pure Color Envy with exfoliating effect 12 g Out of stock Price — for partners → The Organic Pharmacy Volumising Balm Gloss Sparkle with moisturising effect 5 ml The Organic Pharmacy The Organic Pharmacy Volumising Balm Gloss Sparkle with moisturising effect 5 ml Out of stock Price — for partners → Clarins Natural Lip Perfector Clarins Clarins Natural Lip Perfector Out of stock Price — for partners → Lip Idôle Juicy Treat Oil - Lesk na rty 9 ml Lancome Lip Idôle Juicy Treat Oil - Lesk na rty 9 ml Out of stock Price — for partners → Maybelline Superstay Vinyl Ink Lipstick tekutá rtěnka 120 Punchy 4,2 ml Maybelline Maybelline Superstay Vinyl Ink Lipstick tekutá rtěnka 120 Punchy 4,2 ml Out of stock Price — for partners → Maybelline SuperStay Matte Ink Liquid Lipstick tekutá rtěnka pro matný efekt 155 Savant 5 ml Maybelline Maybelline SuperStay Matte Ink Liquid Lipstick tekutá rtěnka pro matný efekt 155 Savant 5 ml Out of stock Price — for partners → Maybelline SuperStay Matte Ink Liquid Lipstick tekutá rtěnka pro matný efekt 170 Initiator 5 ml Maybelline Maybelline SuperStay Matte Ink Liquid Lipstick tekutá rtěnka pro matný efekt 170 Initiator 5 ml Out of stock Price — for partners → L´Oréal Paris Color Riche Lipstick vyživující rtěnka 632 Greige Amoureux 3,6 g L'Oréal Paris L´Oréal Paris Color Riche Lipstick vyživující rtěnka 632 Greige Amoureux 3,6 g Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.