Lip makeup

7778 products

Pure Color Melt on Glosstick - Lesk na rty 1,8 g Estee Lauder Pure Color Melt on Glosstick - Lesk na rty 1,8 g Out of stock Price — for partners → Estee Lauder Pure Color Melt on Glosstick 1,8 g Melted Melon Estee Lauder Estee Lauder Pure Color Melt on Glosstick 1,8 g Melted Melon Out of stock Price — for partners → Luxe Shine Intense Lipstick 3,4 g Bobbi Brown Luxe Shine Intense Lipstick 3,4 g Out of stock Price — for partners → Luxe Shine Intense Lipstick 3,4 g Bobbi Brown Luxe Shine Intense Lipstick 3,4 g Out of stock Price — for partners → Luxe Shine Intense Lipstick 3,4 g Bobbi Brown Luxe Shine Intense Lipstick 3,4 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Royal, 2.5 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Royal, 2.5 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Raven, 2.5 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Raven, 2.5 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Belle, 2.5 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Belle, 2.5 g Out of stock Price — for partners → Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Purity, 2.5 g Nudestix Nudestix, Intense Matte, Lip Liner & Cheek Blush 2-In-1, Purity, 2.5 g Out of stock Price — for partners → Nars, The Original, Matte Cream, Cream Lipstick, Shanghai, 3.5 g NARS Nars, The Original, Matte Cream, Cream Lipstick, Shanghai, 3.5 g Out of stock Price — for partners → L'Oreal Paris, Color Riche, Cream Lipstick, 371, Pink Passion, 5 g L'Oréal Paris L'Oreal Paris, Color Riche, Cream Lipstick, 371, Pink Passion, 5 g Out of stock Price — for partners → L'Oreal Paris,  Infallible Matte Max, Liquid Lipstick, 006, Disturbia, 11 g L'Oréal Paris L'Oreal Paris, Infallible Matte Max, Liquid Lipstick, 006, Disturbia, 11 g Out of stock Price — for partners → L'Oreal Paris,  Infallible Matte Max, Liquid Lipstick, 008, I Gotta Feeling, 11 g L'Oréal Paris L'Oreal Paris, Infallible Matte Max, Liquid Lipstick, 008, I Gotta Feeling, 11 g Out of stock Price — for partners → Color Riche Intense Volume Matte Lipstick 1,8 g L'Oréal Paris Color Riche Intense Volume Matte Lipstick 1,8 g Out of stock Price — for partners → Profusion Cosmetics Profusion Cosmetics Lip Gloss Trio Set Out of stock Price — for partners → Profusion Lip Envy Gloss and Lip Liner Duo Set Profusion Cosmetics Profusion Lip Envy Gloss and Lip Liner Duo Set Out of stock Price — for partners → Covergirl, Exhibitionist, Matte, Cream Lipstick, 640, Thrill Seeker, 2.8 g Covergirl Covergirl, Exhibitionist, Matte, Cream Lipstick, 640, Thrill Seeker, 2.8 g Out of stock Price — for partners → Nouba, Twist & Write, Precision, Lip Liner, 55, 1.1 g Nouba Nouba, Twist & Write, Precision, Lip Liner, 55, 1.1 g Out of stock Price — for partners → Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 59, 6 ml Nouba Nouba, Millebaci, Long-Lasting, Liquid Lipstick, 59, 6 ml Out of stock Price — for partners → Nouba, Inkiostro, Precision, Lip Liner, 36, 10 g Nouba Nouba, Inkiostro, Precision, Lip Liner, 36, 10 g Out of stock Price — for partners → Nouba, Shine Impact, Liquid Lipstick, 504, 6 ml Nouba Nouba, Shine Impact, Liquid Lipstick, 504, 6 ml Out of stock Price — for partners → Nouba, Shine Impact, Liquid Lipstick, 503, 6 ml Nouba Nouba, Shine Impact, Liquid Lipstick, 503, 6 ml Out of stock Price — for partners → Nouba, Shine Impact, Liquid Lipstick, 502, 6 ml Nouba Nouba, Shine Impact, Liquid Lipstick, 502, 6 ml Out of stock Price — for partners → Nouba, Shine Impact, Liquid Lipstick, 501, 6 ml Nouba Nouba, Shine Impact, Liquid Lipstick, 501, 6 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.