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Lip makeup

7778 products

Makeup Revolution, I Heart Revolution Chocolate, Lip Gloss, Mocha, 3.20 ml Makeup Revolution Makeup Revolution, I Heart Revolution Chocolate, Lip Gloss, Mocha, 3.20 ml Out of stock Price — for partners → Makeup Revolution, I Heart Revolution Chocolate, Cream Lipstick, Mocha, 3.5 ml Makeup Revolution Makeup Revolution, I Heart Revolution Chocolate, Cream Lipstick, Mocha, 3.5 ml Out of stock Price — for partners → Makeup Revolution, Iconic Pro Lipstick, Cream Lipstick, No Perfection Yet, 3.2 g Makeup Revolution Makeup Revolution, Iconic Pro Lipstick, Cream Lipstick, No Perfection Yet, 3.2 g Out of stock Price — for partners → Makeup Revolution, Iconic Pro Lipstick, Cream Lipstick, Duel Matte, 3.2 g Makeup Revolution Makeup Revolution, Iconic Pro Lipstick, Cream Lipstick, Duel Matte, 3.2 g Out of stock Price — for partners → Makeup Revolution, Amazing Atomic, Cream Lipstick, Make Me Tonight, 4 g Makeup Revolution Makeup Revolution, Amazing Atomic, Cream Lipstick, Make Me Tonight, 4 g Out of stock Price — for partners → Makeup Revolution, Iconic Pro Lipstick, Cream Lipstick, Liberty Matte Purple, 3.2 g Makeup Revolution Makeup Revolution, Iconic Pro Lipstick, Cream Lipstick, Liberty Matte Purple, 3.2 g Out of stock Price — for partners → Makeup Revolution, Creme, Liquid Lipstick, 112, Ballerina, 6 ml Makeup Revolution Makeup Revolution, Creme, Liquid Lipstick, 112, Ballerina, 6 ml Out of stock Price — for partners → Makeup Revolution, Obsession So Balm, Hydrating, Lip Gloss, Mango, 15 ml Makeup Revolution Makeup Revolution, Obsession So Balm, Hydrating, Lip Gloss, Mango, 15 ml Out of stock Price — for partners → Makeup Revolution, Lip Gone Rogue, Liquid Lipstick, 3 ml Makeup Revolution Makeup Revolution, Lip Gone Rogue, Liquid Lipstick, 3 ml Out of stock Price — for partners → Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 19, Acai, 3.4 g Aveda Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 19, Acai, 3.4 g Out of stock Price — for partners → Aveda, Feed My Lips, Vegan, Nourishing, Lip Gloss, 03, Agave, 10 ml Aveda Aveda, Feed My Lips, Vegan, Nourishing, Lip Gloss, 03, Agave, 10 ml Out of stock Price — for partners → Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 20, Goji, 3.4 ml Aveda Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 20, Goji, 3.4 ml Out of stock Price — for partners → Aveda, Feed My Lips, Vegan, Nourishing, Lip Gloss, 09, Silver Shimmer, 10 ml Aveda Aveda, Feed My Lips, Vegan, Nourishing, Lip Gloss, 09, Silver Shimmer, 10 ml Out of stock Price — for partners → Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 04, Cana, 3.4 g Aveda Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 04, Cana, 3.4 g Out of stock Price — for partners → Aveda, Feed My Lips Color Balm, Natural, Nourishing, Lip Gloss, 01, Camelia Rose, 10 ml Aveda Aveda, Feed My Lips Color Balm, Natural, Nourishing, Lip Gloss, 01, Camelia Rose, 10 ml Out of stock Price — for partners → Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 17, Jujube, 3.4 g Aveda Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 17, Jujube, 3.4 g Out of stock Price — for partners → Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, Morello, 3.4 g Aveda Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, Morello, 3.4 g Out of stock Price — for partners → Aveda, Feed My Lips Color Balm, Natural, Nourishing, Lip Gloss, 05, Cucamelon, 10 ml Aveda Aveda, Feed My Lips Color Balm, Natural, Nourishing, Lip Gloss, 05, Cucamelon, 10 ml Out of stock Price — for partners → Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 21, Prickly Pear, 3.4 g Aveda Aveda, Feed My Lips, Natural, Matte, Cream Lipstick, 21, Prickly Pear, 3.4 g Out of stock Price — for partners → Revlon, Ultra Hd, Matte, Cream Lipstick, 685, Glitz, 5.9 ml Revlon Professional Revlon, Ultra Hd, Matte, Cream Lipstick, 685, Glitz, 5.9 ml Out of stock Price — for partners → Revlon, Ultra Hd, Matte, Cream Lipstick, 710, Dazzle, 5.9 ml Revlon Professional Revlon, Ultra Hd, Matte, Cream Lipstick, 710, Dazzle, 5.9 ml Out of stock Price — for partners → Revlon, Ultra Hd Gel , Cream Lipstick, 770, Twilight, 1.7 g Revlon Professional Revlon, Ultra Hd Gel , Cream Lipstick, 770, Twilight, 1.7 g Out of stock Price — for partners → Revlon, Color Burst, Lip Balm, 135, Provocateur, 2.7 g Revlon Professional Revlon, Color Burst, Lip Balm, 135, Provocateur, 2.7 g Out of stock Price — for partners → Revlon, Super Lustrous, Lip Gloss, 302, Glazing Lilac, 3.8 ml Revlon Professional Revlon, Super Lustrous, Lip Gloss, 302, Glazing Lilac, 3.8 ml Out of stock Price — for partners →

The Lip makeup category contains 7,610 SKUs covering the full range of decorative lip cosmetics, from everyday lipsticks to professional products for makeup artists. The assortment suits pharmacy chains, cosmetics retailers, online beauty stores, drugstores and salons that need a wide range of shades and textures on one shelf.

Product types and segments

The core of the category is classic lipstick: matte, satin, glossy and cream finishes, plus long-wear formulas with a tattoo-like effect. Liquid lipsticks and lip tints form another large segment, partly replacing classic lipstick among younger buyers thanks to wear time and easy application. Lip glosses cover demand for volume and shine, while lip liners deliver a defined edge and extend lipstick wear. Lip oils and balm-glosses sit between skincare and makeup, and gift sets pairing a lipstick with a matching liner round out the range.

Brand overview: mass market and premium

Of the 12 brands represented in the category, two clear price tiers stand out. The mass-market tier with fast turnover is built on Maybelline (315 SKUs), Dermacol (243), Nyx (214), L´Oréal Paris (204) and Max Factor (183) — products for daily footfall and drugstore shelves.

The premium tier is led by Christian Dior (391 SKUs, the largest brand in the category), MAC (350), Estée Lauder (219), Clarins (217), Chanel (201), Guerlain (190) and NARS (169). These lines cover demand for gift packaging, brand recognition and higher margin, and perform well in perfumeries and premium pharmacies.

Building an assortment as a B2B buyer

When buying wholesale, plan for both price tiers: mass market drives turnover and footfall, premium drives margin and average basket value. Within each brand, keep a balance of finishes — matte, satin and glossy formulas answer different customer needs — and prioritise expanding liquid lipsticks and tints, where demand for long wear keeps growing.

  • Keep a wide shade range on top-selling SKUs rather than stretching the assortment across rarely bought colours
  • Pair lip liners with the same brand's best-selling lipstick shades
  • Include premium brands in a limited number of SKUs for display and gifting
  • Reserve part of the assortment for glosses and tints, the fastest-growing segment among younger shoppers

B2B terms

We work with retail chains and online stores across Latvia, Lithuania, Estonia and the rest of Europe on B2B terms: wholesale purchasing at price-list rates after registration, plus dropshipping with no warehouse of your own — orders ship directly to your customers. Stock is held at a warehouse in the EU, shortening delivery across the Baltics and Europe. Prices are visible to registered partners only — registration unlocks the full price list and stock levels for the category.

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